"I think it’s very harmful to bring consumer product thinking to a space like Stripe or any kind of a B2B space, generally. You have users by the wheelbarrow. You treat them in aggregate. You talk about MAUs. Everything’s statistical. Like LinkedIn with the dark patterns...oh complete your profile, everything’s nudging you towards some business outcome. And what we really try to constantly clobber people over the head with at Stripe is: these are people starting a business, who are generally really talented. And you can just see it if you go talk to any of them. And so - we have another value at Stripe that we try to really inculcate which is talking up to the user. When you’re writing product marketing copy, you’re not trying to bamboozle them with highfalutin statements. You’re trying to explain to a busy business owner, who is constantly switching between product and business and finance and all these things, why this thing will solve some kind of specific need that they have. But it’s not hucksterism. It’s not sloganeering. Every week we have a user at this weekly fireside where we’ll just interview them about their business, how they started, how they got there, how they’re using Stripe, what they’d like to see us do better, everything like that. I think that’s important to stay connected to this. I think the classic technology product management domain is a bit - I would say - it’s not respectful enough of who the users actually are and how capable they are." - John Collison
love this thanks for sharing Peter
Chief Product Officer, Modern Animal
2molove it and hope it's a real quote? :)