Depop and Cash App and Olympian Sha’Carri Richardson‼️Well done Kelliesha W. and Nicole Chen and everyone and all the teams involved. Kelliesha - we’ll miss you and can’t wait to meet the little one ❤️
My final project before I go on maternity leave this week is officially out in the world 🥹. Depop x Cash App 💸 Your POV, Your Power – featuring Olympian Sha’Carri Richardson. This partnership celebrates the intersection of self-expression, financial freedom, and the entrepreneurial spirit of Depop sellers, highlighting how personal style and creativity can fuel individuality and economic progress. In this three-part social series, Sha’Carri Richardson joins Depop sellers to explore how fashion can serve as a powerful vehicle for financial freedom. Together, they showcase how sellers can leverage their passion for style to unlock lasting financial progress and achieve business success. What began with a LinkedIn DM has grown into a dream partnership, amplifying the voices of sellers who use secondhand fashion as a means of self-expression and economic empowerment. We're also giving back directly to sellers through a cash incentive from Cash App 💸. A huge shoutout to Mac Nicol for being my partner-in-crime at Cash App and believing in this project from the very start. This has been a massive cross-functional effort, with contributions from teams across Creative, Product, Strategic Finance, Merchandise, CRM, Impact, Social, Legal, Influencer Marketing, PR, and our amazing counterparts at Cash App. Yes, the stakeholder management has been real—haha 😅. Special thanks to Harriet Lowson for being my strategic collaborator and to my creative partner-in-crime Nicole Chen, who has been my right brain throughout this project. If you’re in the US and on Depop, Bank on Your Style and start selling now 😉💸. I’ll be back to working life in December 2025, but I’m sure you’ll hear from me before then ✌🏾.
Great partnership. Congrats!
VP, People Strategy at Etsy | Aspen Institute First Movers Fellow '23 | ex-Spotify
1w🔥🔥🔥