My friend Julia explains why sales prospects are frustrated with sales calls.
Accelerate the Business Value of Your Data & Make it an Organizational Priority | ex-CDO advising CDOs at Data4Real | Keynote Speaker & Bestselling Author | Drove Data at Citi, Deutsche Bank, Voya and FINRA
Imagine this: you have a productive meeting with a vendor, everything clicks, and you're ready to move forward. The very next day, your phone rings. It's somebody else from the same vendor. You assume it's a follow-up to finalize details. But then, the conversation takes a bizarre turn. The person on the other end is cold-pitching you as if you’ve never met before. Yes, this actually happened to me when I was a CDO. This happens more often than you'd think. I've seen it all: - A cold call from a longstanding existing vendor (seriously?) - "Personalized" emails addressed to a role & company I left 2 years ago - An email using my first name but the last name of our Data Governance lead. Being a data geek, my first thought is always "First, they need to get their data house in order." This is so crucial for data vendors. If you're selling data solutions, your own data management should be impeccable. By ensuring your internal data is accurate and reliable, you build a reputation as a trustworthy provider in the close-knit CDO industry. After all, if you can't manage your own data, how can CDOs trust you to help manage theirs? Ever had similar experiences with vendors?
