The People of Digital Marketing’s Post

ABM doesn't have to be a ground-up new build process to get started. Often, it's taking your existing marketing programs. And being more intentional with the promotional programs. For example, if you have a monthly webinar program Or a weekly live Q&A Or a podcast Instead of dramatically changing everything you're doing Just layer on a LinkedIn ad program that is specific to your target accounts Or an outbound program with content invites Or start connecting with them on LinkedIn & inviting them to a LinkedIn Event Is a fully customized content program likely to drive further engagement? Probably. But is it also far harder to get off the ground? Definitely. So start your ABM program by laying on Account-Based promotion to your standard marketing programs. Then get more focused from there. Full episode with Kacyn Goranson live today on the Scrappy ABM podcast. Apple: https://lnkd.in/gCYXy89U Spotify: https://lnkd.in/gn33KCPG 🧡 💚

Unlock the Power of Podcast Advertising 🎧 With over 135 million podcast listeners in the U.S., podcasts are a goldmine for brands looking to connect with a loyal and engaged audience. But how do you make your ads stand out? Our latest study dives deep into the strategies that can optimize your podcast ads for maximum impact—from creative testing to performance measurement. We reveal why podcasts are one of the most effective channels for driving both conversions AND brand awareness. Download your copy here: https://hubs.la/Q02Z_xRp0

Marketing is not a democracy. This was the standout message for me when I spoke with Brandon Redlinger 🌶️ for the first episode of the B2B Brand podcast. Marketing in B2B tech has very often found itself as a diminutive function in decision making, figuring out how to put the best shine on bad ideas. But, when it is allowed to be a true discipline, as Brandon accurately describes it - a classically trained one, then it can focus its efforts in ways that create real resonance and impact. In so many ways, we need to remind ourselves that marketing is a strategic function, and it's great to hear leaders like Brandon defend that position. Be sure to check out the full episode: Spotify: https://spoti.fi/3UnQMik Apple: https://apple.co/3wfybNv

"Tell me a story about the most remarkable thing you've done in Marketing." That was the ask of Eric Eden during my recent guest appearance on the Remarkable Marketing Podcast podcast. Just one? 😂 So I gave him two stories, first about how we've upended our demand generation strategy and reduced our CPL by 90% and produced an ROAS of 10X on pipeline. The second one is a rather old-school approach that can be surprisingly effective in today's AI-powered explosion of email prospecting. (In my example, the program targeted just 250 prospects and generated $2M in revenue.) It was a fun discussion. Check out my episode of the Remarkable Marketing Podcast on your favorite podcast app or via the link below. https://lnkd.in/g-K2kM3P

"How do I get more listeners?" If you have a podcast, this question will be living rent-free in your head. Buying ads can boost your numbers - but only if you invest wisely. We compared the cost and estimated results when buying ads to target all categories on Podbean, Pocket Casts, Overcast, Podcast Addict and Fountain. This is what we found. https://lnkd.in/eE-C9i3E

With tech advancements, targeted ads, and video integration fueling rapid growth, podcasts are booming - and brands are taking notice. Kantar’s latest analysis reveals podcasts are more than just trending - they’re a trusted and effective platform for advertising. In this article, Jane Ostler and Alison Rehnberg Lee share new data on podcast performance. To learn more about how podcasts can boost brand affinity and impact purchasing decisions, read on https://lnkd.in/dbWVYbFS #PodcastAdvertising #BrandMarketing #AudienceEngagement #DigitalTrends #MediaEffectiveness #Media

NEW EPISODE!

So, you have a podcast. But how are you distributing it? Sam Kuehnle, VP of Marketing at Loxo, shared how he thinks about it in the latest episode of The Revenue Stream. Podcasting isn't just about creating content; it's about how you distribute it. Do you chop it into bite-sized clips for socials? Post the full video on YouTube? Or condense it into a blog post with some help from AI? The format matters as much as the message. How you deliver it decides how it's consumed. Sam nailed it when he said: "What's the medium that matches the channel best?" 🔥 It's not just about where you post. Or how many times you post. But also about how you guide your audience to it. The point is, your podcast is only as good as its distribution. If podcast is part of your 2025 strategy or if you're already running one, this is an episode you don't want to miss. Catch the full episode only on The Pipeline.

Sneak peak... 👀 In May we're all about #Omnichannel - which channels should be selling on to grow your business? And we were lucky enough to secure an interview with the BRILLIANT Jamie Lee to give us the insight you need on Marketplaces. Coming up next month! Follow us/Subscribe to make sure you hear all about it You can hear our chat on the podcast for free (of course) right now.  🍏 On Apple  🦒 On Spotify  🕸️ OR our website  Just search 🔎 "Keep Optimising" #Podcast #eCommerce #DTC

Say Goodbye to Forgotten Sales and Events! 🛍️ ✨ Mike Gunderson's PostReminder is here to transform your marketing strategy, offering everything from calendar integration to shared reminders. Dive into how this platform can offer substantial savings and elevate your direct mail campaigns. 🏆 👩💻 Read the blog: https://bit.ly/3R2Y4pq 🎧 Podcast: https://apple.co/3wYRn1N #MarketingRevolution #DirectMailInnovation #CostSavingStrategy #gundersondirect