Paul Kiggen’s Post

🔎 Is your #RevOps team truly operating at peak efficiency? 🚀 The team driving your GTM efficiency and growth needs to be just as efficient! 💡 "Physician, heal thyself, too!" It’s a no-brainer, right? Revenue operations exist to navigate the increasing complexity and interdependence of sales, marketing, and customer success. We've seen the stats: companies with RevOps report growth 3X faster and see 10-20% increases in sales productivity... One critical role of RevOps is evaluating and approving new technologies to streamline GTM processes. But here’s the kicker: when it comes to their own operations, efficiency often takes a back seat. RevOps teams are still bogged down with grunt work and tactical manual tasks. We’ve seen RevOps teams working in sprints, ticking off manual tasks like a to-do list. The result? - The time to data-driven decisions is slower, delaying their impact on business growth. - Their intellect and capability are underutilized. 💡 If RevOps isn't efficient, everything they support—sales, pipeline generation, customer retention—is impacted. So, revenue leaders, as we navigate this era of efficient growth, ask yourself: How can we make RevOps more strategic? How can we ensure they’re not just enabling efficiency but embodying it? Here are a few things to make RevOps more efficient: 1️⃣ Foster collaboration: Ensure seamless communication and alignment between sales, marketing, and customer success through shared goals and metrics. 2️⃣ Automate routine tasks: Leverage tools that can handle repetitive manual work, freeing up RevOps teams to focus on higher-level strategic initiatives. 3️⃣ Equip your RevOps team with the skills needed to manage and optimize new technologies and processes. 4️⃣ Streamline tech stacks: Reduce the number of disconnected tools and systems RevOps must manage, focusing on integrated solutions that enhance productivity. 5️⃣ Prioritize strategic projects: Shift RevOps focus from reactive to proactive, emphasizing projects that drive long-term growth and efficiency. 🔄 The path to GTM efficiency starts with making RevOps a well-oiled machine. 🤔 What steps will you take to elevate RevOps from tactical to strategic? #revenueoperations #gtm

🚀 Why a Salesops team extension is not a Revops Replacement 💼💡 🕵️♂️✨Recently, I was chatting with a Director of Sales Operations at a Series C startup. They were debating whether to set up a separate RevOps vertical or simply expand their SalesOps team to handle it. This conversation got me thinking about the exact value addition of RevOps and why SalesOps just can’t double as RevOps. So what exactly is Revops bringing to the table: 🔄 B2B Buyer Cycles Are Evolving: Everything’s digital, and the old linear sales approach is history. We need agility, and product-led growth (PLG) is leading the charge. 🔧 RevOps to the Rescue: Think of RevOps as the glue that holds your marketing, sales, and customer success together. It’s the mastermind driving data-driven insights, streamlining operations, and creating a seamless customer journey. 🌟 Align, Build, Succeed: Achieving alignment at the executive level is the trickiest part but oh-so-crucial. Build your RevOps engine with strategy, core operations, enablement, and analytics. Watch your revenue teams transform into well-oiled machines. 🧩 Real-World Magic: From annual planning to product launches, RevOps makes everything smoother. It’s about eliminating low-value tasks, enhancing productivity, and ensuring every team member knows their next move. Why SalesOps Can’t Double as RevOps: SalesOps is primarily focused on sales process efficiencies and execution. RevOps encompasses a broader scope, aligning marketing, sales, and customer success with a unified strategy. It ensures consistent data flow and insights across the entire customer lifecycle, something SalesOps alone can’t handle. Has your org established a Revops vertical or is SalesOps handling the extra load? #RevenueOperations #RevOps #GrowthHacks #GoToMarket #SalesStrategy #Marketing #CustomerSuccess #Productivity #BusinessGrowth #FounderLife

The RevOps function is crucial for revenue growth. Let's unpack its components! Over the next 5 days, we'll be exploring the power of RevOps in a series of posts. We'll cover everything from its core functions to building a high-performing team. Part 1: What is RevOps and Why Does it Matter? For organizations in recent times, optimizing revenue generation is a constant struggle. The emergence of RevOps (Revenue Operations) signifies a paradigm shift in revenue generation strategies. RevOps takes a strategic approach, aligning sales, marketing, and customer success for seamless growth. Here's how it empowers businesses: 1. Boost Efficiency & Cut Costs: Streamlined processes and data-driven insights = less wasted resources and more money on the bottom line. 2. Elevate the Customer Journey: Deliver exceptional experiences with personalized interactions informed by data. Your customers will thank you! 3. Supercharge Sales & Marketing: Optimize campaigns, improve targeting, and close more deals with RevOps' collaborative power. 4. Break Down Silos & Foster Teamwork: Say goodbye to information gaps! RevOps fosters clear communication and collaboration across revenue teams. What are your biggest challenges in revenue generation? How do you think RevOps can help? Share your thoughts in the comments! #RevOps #RevenueGrowth #SalesMarketingAlignment

When marketing and sales brainstorm grand ideas for campaigns and big-picture strategies, there's an unsung hero in the shadows: the RevOps team. 🛠️ While ideas fly, RevOps knows the real weight of bringing these visions to life—it's heavy lifting to set everything up properly. Here's the thing: Marketing & sales need to loop in RevOps early in the game. It's not just about the ideas; it's about making them executable. RevOps brings a reality check to the dreamers, evaluating the lift and effort required to turn those big ideas into successes🚀 Their insights can save time, resources, and a lot of headaches down the road. Together, these teams can go through a systematic evaluation of what it'll take to bring a campaign to life. This ensures everyone's on the same page about the workload and resources needed (and timelines!!!). 📊 By integrating RevOps into the planning phase, marketing and sales can ensure their visions are not only grand but grounded, feasible, and set up for success. Let's make those big ideas a reality, the smart way. #Teamwork #RevOps #MarketingStrategies #MarketingOps #MOPSMeme

I used to think RevOps was just another term for sales or marketing operations. But when I took a closer look, I realized it’s so much more. RevOps isn’t just about coordinating sales, marketing, and customer service—it’s about proactively solving problems before they even arise. While traditional operations often react to issues, RevOps is designed to anticipate them, keeping everything running smoothly. Imagine RevOps as the hub in a wheel, with each spoke representing a different part of your revenue team. It’s the glue that ensures every part works together seamlessly, not just fixing issues as they come up, but preventing them from happening in the first place. So, what if your business could shift from reacting to problems to preventing them altogether? Could this new approach to RevOps be the game-changer that drives growth and efficiency? If you’re curious about how strategic RevOps could transform your business, let’s talk about how to make your operations more proactive and aligned. #RevOps #BusinessStrategy #RevenueGrowth #OperationalExcellence #BusinessTransformation

Quite interesting topic that many company is unaware of.. 𝐑𝐞𝐯𝐎𝐩𝐬 - 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬. Basically, RevOps is a business function that aims to maximize an organization's revenue potential through the 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐒𝐚𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 across the organization’s 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦, 𝐚𝐧𝐝 𝐩𝐞𝐨𝐩𝐥𝐞. 𝑷𝒊𝒍𝒍𝒂𝒓 𝟏 – 𝑷𝒓𝒐𝒄𝒆𝒔𝒔 RevOps activates uniform processes to foster accountability and trust within your organization. As your teams work together to convert prospects into raving fans, you will begin to see additional benefits such as shorter sales cycles, improved retention, and a higher volume of upsells. 𝑷𝒊𝒍𝒍𝒂𝒓 2 - 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎 You must connect and align your technology to provide a clear and accurate story around your revenue pipeline. By providing a single source of truth, individuals can identify how they, directly and indirectly, impact the pipeline. 𝑷𝒊𝒍𝒍𝒂𝒓 3 - 𝑷𝒆𝒐𝒑𝒍𝒆 People responsible for bringing together and managing your process and platforms. Depending on an organization’s size, RevOps will create a specific RevOps team or distribute the responsibilities of RevOps among your existing team members. #revops #revenueOperations

Why RevOps is Your Business Growth Accelerator 🚀 RevOps, combining sales, marketing, and customer service, isn't just a fad or a buzzword — it's an innovative strategy driving efficiency, collaboration, and growth in revenue. Here's the quick overview: 🔹 Boosts Collaboration: Breaks down silos for seamless teamwork. 🔹 Streamlines Processes: Enhances operational efficiency, speeding up the sales cycle. 🔹 Informs Decisions: Centralised data provides you with deep insights and a guiding strategy. 🔹 Elevates Customer Experience: Ensures that there are consistent, high-quality interactions. 🔹 Drives Revenue: Has a direct impact on the profitability through improved practices/processes. 🔹 Ensures Scalability: Adapts and grows with your business, effortlessly. Timeline? Initial gains are visible within months, with a full transformation achievable in 6-18 months, depending on your starting point. Bottom Line: RevOps is more than just an operational reform; it's a strategic edge for scalable, sustainable success. Diving into RevOps? Let’s discuss the journey and its impact! #RevOps #BusinessStrategy #GrowthMindset #OperationalEfficiency #GaiaLabs #CustomerFirst

Many companies expect RevOps to support the full go-to-market machine but forget to give them the budget or headcount to actually do it. It’s like asking your RevOps team to build a skyscraper with a hammer and a handful of nails. 🔨 Here’s the reality: most RevOps teams are stretched thin. They’re tasked with supporting sales, marketing, customer success, and sometimes even product teams—but the budget? Not even close to what they need. Getting headcount? That’s a whole other battle. Meanwhile, the GTM team keeps growing, with increasing headcount and bigger budgets to match, leaving RevOps scrambling to keep up. The result? Too many tasks, not enough capacity, and an inevitable slowdown in efficiency. 😩 But here’s the good news: there are ways to scale your RevOps function without blowing up the budget or fighting for more headcount. One of my my favorite solutions (biased & shameless plug) solution is using JayOh - Fractional RevOps By bringing in a fractional team, you get access to a full service expert revops team on demand, without the need for full-time hires. We help take the load off your internal teams, streamline processes, and scale alongside your growing GTM team—so they can focus on driving revenue, and you can sleep a little easier. 😎 Ready to give your RevOps team the bandwidth they need? #RevOpsSupport #ScaleSmart #FractionalTeams #JayOh #GTM #RevOps

🌟 Curious about what Revenue Operations (RevOps) really is? 🌟 One of the most common questions I get is, "What the heck do you even do?" RevOps is still a relatively new field, much like product management was 5-10 years ago. Having worked in RevOps across multiple organizations, I've seen firsthand how diverse and dynamic this role can be. To clear up the confusion, I've created a video that answers the question: "What is RevOps?" While every company is unique, this video captures the core essence of the role based on my experiences and conversations with many in the field. Check it out the video below and let me know what you think! 🚀 Video: https://lnkd.in/gVVabPux #RevOps #RevenueOperations #BusinessGrowth #CareerInsights #LinkedInVideo #BusinessStrategy #Sales #Marketing #CustomerSuccess #DataDriven #BusinessGrowth

Ever feel like you’re GTM teams are working harder but seeing less return on investment? It's time to rethink the fundamentals of your strategy. If RevOps isnt supporting every GTM team, you’re essentially leaving money on the table. Picture this: You've got a killer marketing campaign, an enthusiastic sales team, and a useful product. But no alignment, no streamlined processes, and no shared metrics means you're missing out on substantial revenue opportunities. RevOps is that secret sauce that can transform your scattered efforts into a cohesive, revenue-generating machine. Aligning sales, marketing, and customer success, RevOps helps you gain efficiency, visibility, and drive growth 🚀 A succesful revops function in your company will give you: 📈**Visibility** : Ensure every team is on the same page with data and metrics, identifying opportunities and acting on them swiftly. ⚙️**Efficiency** : Streamline operations and reduce friction between departments, letting your team focus on what they do best. 📊**Scalability**: Lay a robust foundation now, so you can scale your efforts without hitting massive roadblocks. #RevOps #RevenueOperations #BusinessGrowth #SalesAndMarketing #Efficiency #BusinessStrategy #RevenueGrowth