Joe LaGrutta, MBA’s Post

Rev Ops = Yum. Here is a handy tool for dealing with Rev Ops and some of the key areas it addresses.

I see companies make this mistake in RevOps all the time: they try to hire one person to do a million different things. It’s just not realistic. To make real changes, you need a dedicated team that understands every aspect of driving impact in your organization. And when your RevOps team is set up the right way, they should be able to: 1️⃣ Break down business needs 2️⃣ Design the right solutions 3️⃣ Guide the transformation 4️⃣ Execute strategies 5️⃣ Drive adoption 6️⃣ Track and report on success—all quickly and effectively. RevOps should be leading the transformation for your GTM efforts. Yes, tech is a part of it, but it’s more than just systems and tools—it’s about aligning #sales, #marketing, and #customersuccess to drive real business outcomes. If you think RevOps is just about fixing reports, you're missing the bigger picture. They’re the engine behind your go-to-market innovation.

WTF is RevOps? Here is our RevOps Cheat Sheet covering: 1) Role 2) Operating Model 3) Maturity Model 4) Bowtie Model 4) GTM Metrics 5) Education Want a high-resolution copy? Comment "RevOps" 👇 Bonus: Here are some RevOps stats: 1) Number of Ops professionals by title - Revenue Operations: 14k - Sales Operations: 120k - Marketing Operations: 41k - GTM Operations: 650 Source: LI Sales Nav 2) Cities with most RevOps people: - NYC: 1,275 - SF Bay Area: 962 - London Area: 558 - LA: 423 - Austin: 359 Source: LI Sales Nav 3) Ops people working remotely: - Fully remote: 66.9% - Hybrid: 25% - Fully in-office: 8.1% Source: RevOps Salary Report by Weflow (N: 850) Credits to: - Roman Geugelin who inspired me with his RevOps Cheat Sheet - Winning By Design creating the Bowtie (plus many other great) models - Kieran Krohn who hit the nail on the head w/r to the role of RevOps -- ➕ Follow me for tips on RevOps & GTM topics ♻ Share if you like this post #revops #salesops #ops

Only 800 RevOps Titles on LinkedIn in Europe. Is Europe Lagging Behind Again? ☝ RevOps is not SalesOps! 👉 The Simple Take: (adding to @RichardDeVeer > check out his post) 1️⃣ SalesOps: Focuses on maintaining your processes and systems, ensuring they run smoothly to meet the provided SLAs for sales support and tooling uptime within dedicated areas of your sales operations. In other words, SalesOps sets and maintains the baseline, i.e., the status quo. 2️⃣ RevOps: Optimizes your baseline by ensuring your processes and systems run in a way that maximizes productivity, boosts performance, and identifies and closes sales execution gaps in your GTM strategy to maximize efficiency, effectiveness, AND your bottom line. In other words, RevOps elevates and transforms your baseline to a state of excellence across your entire revenue cycle with the goal of making you more 💲 . ⁉ Now you might say there are indeed functions under the COO, CFO and/or CRO within European B2B SaaS organizations that do just this—optimizing your baseline and enhancing processes and infrastructure across the revenue cycle. ❗ However, formally recognizing this role with a title and defining its responsibilities (AORs) can greatly facilitate better collaboration across industry knowledge centers and dedicated professional groups on platforms like LinkedIn, Slack, and other forums. ❓ ❓ ❓ What's in a name ❓ 🥉 Ownership, recognition, direction, and a clear understanding of what good looks like (or should look like)! ValueOrbit is proud to support RevOps teams in closing sales execution gaps and optimizing deal (i.e. revenue) success with GTM insights. >>>>> https://lnkd.in/eKeNRHrZ 🙌 RevOps professionals, embrace your title and leverage your tools to drive success! #chiefrevenueofficerssummit #revenueoperations #aiforsales #aiforrevops #valueorbit #aisalescoach #aiforecastcoach #aisalesmethodology

RevOps (Revenue Operations) is all about getting sales, marketing, and customer success on the same page to drive revenue growth. Think of it as the glue that binds everything together. From a systems angle, it uses an integrated tech stack to ensure everyone has access to the same storytelling data, making decision-making way more effective with prospects and current customers. On the operations side, it breaks down silos, fostering collaboration and streamlining processes to eliminate inefficiencies. While Sales Ops hones in on optimizing sales tactics, RevOps takes a step back to ensure every department is aligned and working toward the same revenue goals. You’d think this definition would be simple across the board but every use-case has its own scenario. Just a simple way of looking at the revops framework in these times.

Why do I love #RevOps? It's not just about efficiencies; it's about setting your team up for success by building a system that optimizes growth. RevOps isn’t just a function; it’s the backbone that connects people, processes, and tools to drive scalable and sustainable revenue. 📈 For a high-level intro, check out this great RevOps cheat sheet. If you're scaling a company, understanding the framework - from aligning strategy to tracking key GTM metrics - is critical to progress. For anyone looking to deepen their RevOps knowledge, I highly recommend following experts like Janis Zech and Jonathan Fianu 🚀 #Strategy #SalesOps #Enablement #Growth

🔄 Shoutout to Janis Zech for breaking down the fundamentals of RevOps in this comprehensive cheatsheet!🙏 At its core, RevOps is all about creating efficiency across teams. By centralising data and aligning processes, it eliminates friction points that often slow growth. With RevOps in place, sales, marketing, and customer success can work smarter, not harder—focusing on what truly drives impact for the business and delivering a smoother experience for customers. For companies looking to scale, this isn't just a nice-to-have - it's a strategic advantage you can't miss for sustainable growth. #revops #salesops #revenuegrowth

🚀 Why a Salesops team extension is not a Revops Replacement 💼💡 🕵️♂️✨Recently, I was chatting with a Director of Sales Operations at a Series C startup. They were debating whether to set up a separate RevOps vertical or simply expand their SalesOps team to handle it. This conversation got me thinking about the exact value addition of RevOps and why SalesOps just can’t double as RevOps. So what exactly is Revops bringing to the table: 🔄 B2B Buyer Cycles Are Evolving: Everything’s digital, and the old linear sales approach is history. We need agility, and product-led growth (PLG) is leading the charge. 🔧 RevOps to the Rescue: Think of RevOps as the glue that holds your marketing, sales, and customer success together. It’s the mastermind driving data-driven insights, streamlining operations, and creating a seamless customer journey. 🌟 Align, Build, Succeed: Achieving alignment at the executive level is the trickiest part but oh-so-crucial. Build your RevOps engine with strategy, core operations, enablement, and analytics. Watch your revenue teams transform into well-oiled machines. 🧩 Real-World Magic: From annual planning to product launches, RevOps makes everything smoother. It’s about eliminating low-value tasks, enhancing productivity, and ensuring every team member knows their next move. Why SalesOps Can’t Double as RevOps: SalesOps is primarily focused on sales process efficiencies and execution. RevOps encompasses a broader scope, aligning marketing, sales, and customer success with a unified strategy. It ensures consistent data flow and insights across the entire customer lifecycle, something SalesOps alone can’t handle. Has your org established a Revops vertical or is SalesOps handling the extra load? #RevenueOperations #RevOps #GrowthHacks #GoToMarket #SalesStrategy #Marketing #CustomerSuccess #Productivity #BusinessGrowth #FounderLife