Clap de fin, That's a wrap! for our NZTE activities at SIAL Paris 2024!
A big thank you to New Zealand Trade and Enterprise, our Trade Commissioner Tara Druce, The New Zealand Ambassador to France, H.E. Caroline Bilkey, the SIAL Paris organizers, and our incredible New Zealand companies for making this year’s SIAL show such a valuable experience for learning, sharing, building business and networking opportunities.
My key takeaways on exporting to France from this week:
- SIAL Paris is an outstanding event, featuring over 800 new exhibitors this year with new halls added, bringing the total to 7,500 exhibitors (90% of them international). It’s one of the largest food fairs globally - definitely not one to miss!
- The New Zealand/Europe Free Trade Agreement, which came into effect a few months ago, offers significant advantages to our NZ companies (with most duties removed). However, some non-tariff barriers still need addressing.
- New Zealand's strengths in the French and European markets lie in New Zealand consistent supply and the strong reputation of the New Zealand brand.
- Post-Brexit, maintaining stock in Europe is crucial. FOB is no longer viable for certain categories.
- Having local representation on the ground is essential, especially with a consumer base of around 70 million in France - hiring local talent to sell your products is highly recommended.
- Success in the French market requires focus, patience, and building strong relationships.
- While France can be a highly centralized market, there’s also a growing trend toward decentralization and regional focus. Exporters should take this into account, particularly regarding grants and retail negotiations.
#SIALPARIS #NZTE #NewZealand #FreeTrade Tara Druce Caroline Bilkey Nicolas Trentesaux Sophie Delcroix Paul McKey The Pure Food Co ZURU Edge Taylor Preston Ltd Beef + Lamb New Zealand Springbank Honey Prolife Foods Ltd Manuka Doctor Thierry Bonnet
Founder : EORI Group and CABIE, the super slick customs process. Co vice-Chair of the Trade Facilitation Commission. AIBF UK-Irish business person of the year 2023 and 2024.
1moDya know I wasn't sure about the new chartered logo at first....but I love it now