In the latest episode of the Radical Moves Ltd Podcast, I spoke again about how streaming services such as YouTube are mimicking the road well trodden by audio services such as Spotify to offer a "leanback experience" with autoplay and suggested next clips. Unlike with physics, in technology adoption: sound typically moves faster than light. VOD-2-Live or VOD-to-Live or Virtual Channels - what has almost happened with FAST. It feels like something that has been discussed on the supplier side for a long time now. Back in 2018 at Vimond we had high fidelity UX designs, but unfortunately we couldn't get the buy-in to take it from the drawing board to prototype. The idea of creating personalised content playlists or channels is something I expect and hope we'll see one day, to combat information overload and analysis paralysis on the sofa. It's something I still speak often about with James Holding Magnus Svensson and Stein Erik Sørhaug - one day we'll get there! Check it out the podcast here https://okt.to/GcR0mT
Thanks for the mention Paul Macklin. Good clip. Content discovery is still such a challenge. I keep, with the leaves falling and the days getting darker and colder, looking for something spooky to watch, but end up finding myself reading a book instead. When nothing is found. As you say YouTube captures this well, but with some flaws. I watched one video about a 1970s Jeep Cherokee Chief restomod, and now my feed is filled with old Jeeps. I try to never watch anything political there, for this reason. As it's mostly uninteresting to me; and YouTube will quickly over-recommend based on a view or two. So there's still work to do on the recommendation engines themselves, and how it's applied to user behavior. As well as the data that feeds these engines. To create a less "trapped" recommendation experience that takes you to the right and timely blend of content. Without overweighting specific choices.
Thank you! Nice information
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1moThanks Paul Macklin and yes we often discuss this but after a well earnt beer. Spotify nails playlist personalised for you! recommendations, based on your content interwoven with new ideas curated for you. Music is easier you have genres that people can really attach to artists and producers that really speaks to you. Video personalised to you is a skill that every scheduler on linear TV absolutely masters, its forgotten! but at Christmas time, nostalgia mixed with a bit of new grabs peoples attention. But content is key and King. In the OTT setting and with a miriad of poor content, recommendation engines invariably fail! Lets change that. How? Well I have a few ideas.💡