Radio Workflow’s Post

Social Media & Audio Social media is perfect for lower funnel attention, but with declining numbers in consumer trust, where can you increase authenticity? With audio. Audiences say streaming audio is 4.7x more trustworthy and authentic than social media, and 23x more so when it comes to podcasts. Learn more: https://lnkd.in/gCpFGHCS #audio #siriusxm #socialmedia

Podcasting Has Reshaped Audio Consumption If you’ve followed our Navigate The Future blogs you know about our position on radio’s journey through the ever-maturing Digital Media Gauntlet since 2001: radio has been trying to repel multiple digital competitors for over twenty years. https://lnkd.in/gdsQXZEx Both on-demand music streaming and podcasting have diverted radio consumption seemingly for good. Here’s how it happened: Read the full article here. https://shorturl.at/pHQMe

Canada Prepares to Regulate Podcasts - https://lnkd.in/gJqRQTAk Canada is preparing to regulate podcasts, a move that is drawing criticism across the internet.

Unveiling both podcast and GfK Radio Survey insights, the February listener numbers for Australia are out from Triton Digital and Commercial Radio & Audio. Traditional radio listener numbers have been replaced by a series of audio listener reports covering analog and digital streaming. #Audio #Radio #Australia #Podcasts #TritonDigital

Gather round for a cautionary audio tale of yore… In the 70s, FM radio gained popularity over AM because of its comparatively better sound and unique ads. However, as streaming audio entered the scene and terrestrial radio listening declined, more and more ads were added to FM radio to hang on to revenues. While FM held a long tenure as the cool kid on the audio block, it was eventually unseated by the next big thing. According to this new Signal Hill Insights article (link in comments), podcasts are enjoying the same bullish trends as FM radio did in the 70s. The challenge for marketers? Learning from the past and ensuring podcasts continue to adapt to listeners' evolving interests—especially when it comes to ads. Consumers will certainly continue to tolerate ads to a point, but if ads become too disruptive to their listening experience, they will go elsewhere for content. Edison Research data shows that the broader audio industry has seen a gradual shift toward subscription-based listening. In 2015, 90% of audio was ad-supported; today, it’s closer to 70%. With this trend, the audio industry must be cautious about how many ads they try to jam into podcasts to avoid disrupting the listening experience. -- #OxfordRoad #AudioAdvertising #Podcast #Radio #Advertising #Strategy #Growth #Performance #Audio #Marketing #Trends #Insights #CAO #ROI

Exploring Podcasting Technologies: Your Gateway to Digital Broadcasting! 🎙️🌐 Delve into the world of podcasting and discover the tools and technologies powering this booming industry. From recording software to distribution platforms, uncover the essentials for creating and sharing captivating audio content. Ready to embark on your podcasting journey? Let's dive into the exciting realm of podcasting technologies together! 🚀 #PodcastingTech #DigitalBroadcasting #internet #technologies

iPod + Broadcast = Podcast🎙️ Did you know that Apple played an important role in the adoption of Podcast, one of today's most famous content formats, which was introduced back in late 2004? Back in the 90s, 'broadcasting' mainly referred to radio streaming. 📻 However, the problem with radio was ads, unpredictable content, and popular hosts having specific time slots on specific days for shows. With the internet revolution, the definition of 'broadcast' evolved to include audio content shared online. 💻 Now, people could download their favorite hosts' shows and listen whenever they wanted! Fast forward to 2001, with the introduction of the iPod by Apple, people could conveniently store and listen to their favorite songs on the go. An era of portable audio consumption was born! 🎧 In 2004, Adam Curry and Dave Winer developed 'iPodder', a program that allowed people to download internet radio broadcasts and other audio content to their iPods. In late 2004, Ben Hammersley introduced the term 'Podcast' in an article he wrote for 'The Guardian', combining "iPod" and "broadcasting," which quickly gained popularity. Apple saw the shift and added native support for podcasts in iTunes 4.9 in June 2005, helping mainstream adoption of podcasting by making it accessible to a wide audience of iTunes users. 💥 Today, the term 'podcast' has evolved significantly. From downloading radio shows on iPods to a video content format where two or more people sit together and discuss a topic in-depth, podcasts have come a long way! 🌍 It has become a powerful medium for storytelling, education, entertainment, and more. 🙌 So, the next time you hit 'play' on your favorite podcast, remember the journey behind this mainstream term. 🎧✨ #Podcast #Apple #iPod #Radio #Tech #Innovation

The latest Edison Research study shows that for every 60 minutes consumers spend listening to ad-supported audio, 41 of those minutes are spent with AM/FM and 12 minutes with Podcasts. Ad-supported Spotify, SiriusXM and Pandora account for the remaining time in that hour.    For in-car listening, AM/FM jumps to 51 minutes per hour, followed by Podcasts (4.4 minutes) and the aforementioned streaming and satellite platforms.    If those results seem skewed, that’s because ad-free programming from Spotify, Pandora, and SiriusXM aren’t factored in (because you can’t advertise there!) So, the next time a 20-something media planner tells you “No one listens to AM/FM anymore,” cite these Edison Research findings and say “Nope.” Then call The Radio Agency.

Most-shared Bridge Ratings post this week from the annual National Association of. Broadcasters Convention Las Vegas. The Coexistence of Radio & Podcasting The rise of podcasting has disrupted the traditional radio industry, offering listeners a degree of choice and personalization that terrestrial radio cannot match. However, podcasting is not replacing traditional radio – the two mediums coexist, serving somewhat different purposes and audiences. Traditional radio's strength lies in its ability to deliver live, locally-relevant content like news, traffic reports, and personality-driven morning shows. It remains an important companion medium, especially for commuters during drive times. Radio also benefits from having a relatively low barrier to consumption. Podcasting, on the other hand, allows for incredible breadth of niche content that can cater to even the most obscure interests. Podcasts are also consumable on-demand and can be paused/rewound, offering more control. However, producing high-quality podcasts requires more effort and investment compared to radio shows. This hurdle has kept radio relatively insulated from podcasting's disruption in areas like music, sports, and news where incumbent radio stations have major resource advantages. Ultimately, both mediums will continue to coexist by playing to their respective strengths. Traditional radio will remain important for live, serendipitous discovery while podcasting will be the medium of choice for on-demand, niche content consumption. The key divergence is that of lean-back passive consumption (radio) vs. lean-forward active curation (podcasting). As consumer habits evolve, radio may need to further differentiate itself through localization and personality-driven content while podcasters will need to focus on content quality, differentiation, and discoverability to stand out in an increasingly crowded space. Here are some of the key benefits of traditional radio and podcasting: Traditional Radio Benefits: Live and local: Radio excels at providing up-to-the-minute local news, weather, traffic reports and connecting with the local community in a way podcasts cannot match. Serendipitous discovery: People often stumble upon new music, shows or discussions while casually listening to radio that exposes them to content they may not have actively sought out. Low friction: No need to select, download or curate content. Just turn it on and it plays. Sense of shared experience: Major radio broadcasts create a communal feeling of experiencing the same content simultaneously. Read the entire article here. https://shorturl.at/cgU56

In the latest episode of the Radical Moves Ltd Podcast, I spoke again about how streaming services such as YouTube are mimicking the road well trodden by audio services such as Spotify to offer a "leanback experience" with autoplay and suggested next clips. Unlike with physics, in technology adoption: sound typically moves faster than light. VOD-2-Live or VOD-to-Live or Virtual Channels - what has almost happened with FAST. It feels like something that has been discussed on the supplier side for a long time now. Back in 2018 at Vimond we had high fidelity UX designs, but unfortunately we couldn't get the buy-in to take it from the drawing board to prototype. The idea of creating personalised content playlists or channels is something I expect and hope we'll see one day, to combat information overload and analysis paralysis on the sofa. It's something I still speak often about with James Holding Magnus Svensson and Stein Erik Sørhaug - one day we'll get there! Check it out the podcast here https://okt.to/GcR0mT