Paul Harvey’s Post

Is #TikTok an important channel for you / your brand? Then you should check out these recommendations from Paul Harvey As I mentioned last week, I would start planning to jump ship now before it's too late Even if nothing happens, you won't be worse off for trying to migrate your following to a platform that is more stable

TikTok isn't dying, it's evolving. 170M users are about to witness the biggest tech drama of 2024. And I'm loving every second of it. Want to know why? Here's what everyone's missing: 1️⃣ The Numbers Game - 5 million businesses are panicking about losing their revenue stream - TikTok Shop sellers saw 400% growth in Q4 2023 - ByteDance has until January 19th to sell ⏩ But panic sellers = opportunity buyers 2️⃣ The Trump Card - He takes office ONE DAY after the ban deadline - He's now defending TikTok (plot twist!) - This changes the whole game ⏩ The timing isn't coincidental 3️⃣ Smart Money Moves - Keep your TikTok Shop campaigns running - Download your affiliate data NOW - Build backup plans, but don't jump ship ⏩ While others flee, you feast The truth? This is the world's most expensive game of chicken between the US and China. TikTok won't die - it's too big to fail. It'll just get a Stars-and-Stripes paint job 🇺🇸 TL;DR: While others panic about the TikTok ban, smart sellers are positioning themselves for massive gains in 2024. What's your backup plan for January 19th? #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller

☢️ I've lost 2 businesses to platform changes Now TikTok faces a ban that could kill 5 million more But this time, I'm not running - here's why... Let me get personal for a minute... Platform changes have cost me: - My first agency - My software company - 8 years of work But the TikTok ban? This is different. Here's what I see coming: 👉 ByteDance won't lose 170M users 👉 US won't delete America's favorite app 👉 Both sides need a face-saving win The playbook I'm using: 👉 Keeping all campaigns running 👉 Downloading critical data 👉 Strengthening affiliate relationships 👉 Building email lists (old school never dies) Why am I so calm? Because I've learned: The apocalypse is usually just a renovation in disguise. The winners in chaos aren't the ones who hide... They're the ones who build. What's your gut telling you about this ban? #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller

🚨 𝐓𝐢𝐤𝐓𝐨𝐤 𝐣𝐮𝐬𝐭 𝐠𝐨𝐭 𝟒𝟓 𝐝𝐚𝐲𝐬 𝐭𝐨 𝐥𝐢𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒 Every tech company is circling like vultures, ready to grab the pieces But I've seen this movie before, and here's what nobody's talking about... 👉 ByteDance has until January 19th to sell  👉 170 million users could vanish overnight  👉 5 million businesses at risk But here's the plot twist nobody's seeing:  This isn't about banning TikTok - it's about controlling it. Smart money moves right now: - Download your affiliate data - Keep running campaigns (while others panic) - Build those email lists Remember Amazon's review apocalypse?  The winners weren't the ones who ran... they were the ones who adapted. TL;DR: Don't panic, prepare. 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐛𝐚𝐜𝐤𝐮𝐩 𝐩𝐥𝐚𝐧 𝐢𝐟 𝐓𝐢𝐤𝐓𝐨𝐤 𝐠𝐨𝐞𝐬 𝐝𝐚𝐫𝐤? #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller #tiktokus #tiktokshopus #us #ban

😳 Everyone's panicking about the TikTok ban But I just doubled my client's ad spend on the platform Here's why I'm betting against the crowd... TikTok isn't going anywhere. Here's what everyone's missing: - 🎯 The courts gave their verdict - 🎯 ByteDance got their deadline - 🎯 170 million users are at stake But look closer: - This is the world's most expensive game of chicken between the US and China. The real opportunity? While your competition runs scared, ad costs are dropping. I've survived: - Facebook's algorithm apocalypse - Amazon's review purge - Instagram's organic reach death This is no different. Want to know the real winners in every platform crisis? The ones who stayed while others ran. What's your move - running or doubling down? #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller

TikTok is subsidizing the heck out of TikTok Shop, allegedly to the tune of $2B in free media and other incentives. A drop in the bucket when their Chinese sister app does around $200B USD in live stream sales. Users get these coupons frequently, and the brands don’t eat that coupon cost, TikTok does more often than not. Brands that are early to TikTok Shop get to ride the tailwinds as ByteDance aims to 10X topline revenue for this line of business in 2024 (source: Bloomberg). If you were “late” to TikTok ads, you can still crush TikTok Shop. It’s early days! I’m just about at capacity for consulting ( 🎉), with room for maybe one more client. Let me know if you’d like to connect! #ecommerce #paidsocial #growthmarketing #dtc #amazon #affiliatemarketing

“ 99% Tiktok Shop Sellers are doing it wrong” Here's the how I do it! 1. Switch to higher commissions 2. Combining commissions with upfront fees 3. Spark Ads and automation tools 4. Adaptability to TikTok's evolving algorithms and staying ahead. #Tiktokshop

47% of TikTok users buy products they see on the app (...is your Amazon business missing out?) TikTok isn't just for dance videos anymore. It's become a massive e-commerce engine: #TikTokMadeMeBuyIt: 76 billion views #AmazonFinds: 64 billion views These aren't just hashtags. They're driving real sales: ✅ 37% of users purchase items immediately after discovery ✅ Authentic content builds trust faster than polished ads ✅ Creativity trumps ad spend in reaching millions Amazon sellers, take note: TikTok is bridging entertainment and e-commerce. It's turning viewers into customers at unprecedented speeds. Don't let your products get left behind. Tap into this trend by creating authentic TikTok content showcasing your Amazon listings. Ready to boost your Amazon sales with TikTok? Send me a DM saying "tiktok"

Is TikTok going away forever in the US? Maybe, but not overnight... Bytedance has 6-12 months to sell TikTok or else be banned from the app stores. They're banking on winning in court with the argument the ban is unconstitutional. So we'll see what happens! 👀 Either way it's a great reminder to diversify your digital marketing efforts, just like you would an investment portfolio. ➡️ What do you think TikTok's fate will be in the US? #BusinessMarketing #socialmediamarketing #tiktok #atlantabusinessowner