Paul Harvey’s Post

Amazon just teamed up with TikTok and Pinterest to let users shop directly on these platforms with real-time pricing and Prime perks. Here are my quick-fire thoughts: 1. Amazon's ads on TikTok now link straight to their platform, making it easy to snag deals with Prime benefits. It's basically what DTC brands have been doing forever—just means more cash for TikTok. 2. Power Move: This partnership could be TikTok's way of getting cozy with a big U.S. e-commerce player, especially with all the ban drama. Might help TikTok stay in the clear. 3. Limited Selection: The "select products" bit probably means we're not getting everything. Kinda takes the edge off the hype. That being said I can’t wait to see where this goes! #Amazon #TikTok #TikTokForBusiness #Ecommerce

🚨 𝐓𝐢𝐤𝐓𝐨𝐤 𝐢𝐧 𝐓𝐫𝐨𝐮𝐛𝐥𝐞: 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬? TikTok just lost its court case to overturn the federal ban. Their only hope? The Supreme Court—and there's no guarantee it’ll hear the case. ⏳ 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: January 19 to sell to a U.S. company or face the ban. 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐝𝐨 𝐧𝐨𝐰? Losing TikTok before establishing yourself on Amazon and Walmart could be a huge setback. Competing with PPC on Amazon alone for competitive products is tough. These platforms can save your brand—and even grow it into something bigger with sustainable sales. 𝐀𝐜𝐭 𝐧𝐨𝐰. Leverage your TikTok visibility and get your brand live on Amazon (the king of e-commerce) faster! #Tiktok #Tiktokshop #TiktokBan #EcommerceTips #AmazonFBA #WalmartSeller #TikTokBan #DigitalStrategy #BrandGrowth #OnlineSales

🚀Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban? When TikTok Shop was new and people hadn't used it yet, they would ask, 'Is this on Amazon yet?'" Potempa, Beachwaver's CEO and co-founder, said in an interview. "I would get those questions like, 'Can I buy it somewhere else?' Now that it's been around for a year or so, we've done 1.2 million orders. Key Points 📌 1. TikTok has already cemented itself as an advertising powerhouse, and with TikTok Shop, the company has been trying to carve out another revenue stream through e-commerce. 2. Amazon sellers are being persuaded to try out TikTok Shop with promises of low fees and steep discounts on products footed by the company, which has also hired talent away from Amazon. 3. Retailers and brands told CNBC they continue to invest in TikTok Shop even though a potential Jan. 19 ban grows nearer. 📌Read Complete Article here on CNBC: https://lnkd.in/dDwuhQe3

Can you believe it? You can now buy Amazon stuff straight from TikTok! TikTok just changed the shopping game. This is HUGE news for anyone in ecommerce. Imagine your products popping up on people's For You page and BAM! Instant sales. For Amazon sellers, this is like winning the lottery. More sales, bigger reach, and happy customers. And for those in the know, this means a golden opportunity to grow your business with TikTok ads. This groundbreaking move presents a golden opportunity for Amazon sellers to: - Expand their reach to millions of TikTok users - Boost sales and brand visibility - Improve Amazon organic rankings through increased external traffic What do you think about this game-changing partnership between Amazon and TikTok? Will it revolutionize the shopping experience? any comments #Amazon #TikTok #ecommerce #digitalmarketing #onlineshopping #businessgrowth #amazonsales #tiktokads #opportunity #newbusiness #marketingstrategy

I can say that I was expecting this. It was just a matter of time. There were only two ways how this scenario could unfold - either they would work together and create a collaboration powerhouse or try to compete heavily against each other and create an eCom warzone. Luckily for many Amazon sellers, this happens to be the biggest opportunity of this decade! I'm looking forward to seeing what else would come with this collaboration. Will Amazon now get rid of the Brand Referral Bonus (which was an incentive for sellers to drive a lot of outside traffic now for years) or would Amazon now finally introduce that in Europe/UK as well? What role will DSP now have after this? And how well will Amazon present the analytics - I certainly hope that Amazon Attribution tracking will see some better days now as well - as this was one of the most annoying things sellers were experiencing in the past few years. How many of you are looking forward to this? I'll keep you guys updated on further updates about this - as well as a few case studies I am preparing for my clients who already want to get their TikTok Shop warm up for this.

Amazon should buy TikTok. I have seen first-hand the power of the LIVE-selling marketplace. It is clear that U.S. consumers LOVE impulse buying on items they see on their "For You" pages. The LIVE marketplace is a rapidly growing medium for commerce, and Amazon is investing into capturing these consumers, however they don't currently have an entertainment / social media channel where consumers are engaging with content. Amazon buying TikTok would allow for them to embed their products into content creators videos, and TikTok shops. Let the creators sell the products through content creation and video. Capture the data to better serve consumers of the platform products they are interested in seeing. What do you think? #tiktok #ecommerce #amazon #liveselling

Amazon advertising on TikTok? 🤔 This is the first Amazon add I have seen on TT launch screen and it did feel a bit strange, like a major conflict of interest for TikTok and a bit like, ‘should you really be here’. Is this Amazon attempt to try and keep up with the social commerce race. Is it working? What’s your take? #socialcommerce #tiktok #amazon #ecommerce

THE TIME HAS COME. Amazon and TikTok are finally joining forces - here's what we know: Amazon is now partnering with TikTok and Pinterest, allowing users to shop directly from Amazon without leaving these apps. Prime eligibility, and product details will be shown within TikTok ads. Users can link their TikTok or Pinterest profiles to their Amazon accounts, enabling purchases directly from in-app ads. This move follows Amazon’s successful partnerships with Meta's Facebook and Instagram, as well as Snap’s Snapchat. Take your SM channel pick- you'll be able to measure its Amazon impact now whichever way you choose. As of 2023, Google estimates that Amazon's retail advertising revenue surpasses Google’s, positioning Amazon as the largest retail ad network, even though Google’s overall ad business is still five times larger. This will strengthen their position even further. Amazon's $51B retail media revenue is about to grow... by a lot. What do you think? Will TikTok become an integral part of your brand strategy this Q4? #tiktok #amazon #tiktokamazon #retailmedia #advertisingnews Incrementum Digital

Amazon and TikTok are finally joining forces - here's what we know: Amazon is now partnering with TikTok and Pinterest, allowing users to shop directly from Amazon without leaving these apps. Prime eligibility, and product details will be shown within TikTok ads. Users can link their TikTok or Pinterest profiles to their Amazon accounts, enabling purchases directly from in-app ads. This move follows Amazon’s successful partnerships with Meta's Facebook and Instagram, as well as Snap’s Snapchat. Take your SM channel pick- you'll be able to measure its Amazon impact now whichever way you choose. As of 2023, Google estimates that Amazon's retail advertising revenue surpasses Google’s, positioning Amazon as the largest retail ad network, even though Google’s overall ad business is still five times larger. This will strengthen their position even further. Amazon's $51B retail media revenue is about to grow... by a lot. #TikTok #amazon #tiktokamazon #retailmedia #advertisingnews

TikTok is gearing up for an incredible Q4! 👏 With a surge in sellers, there’s an explosion of new products, ads, and irresistible finds for shoppers. 🔥 Last year, TikTok Shop sellers saw Q4 sales soar by 400% compared to Q3, with conversion rates more than double that of Amazon. But here’s the kicker: TikTok’s influence doesn’t stop there. Many shoppers discover must-have items on TikTok, then head straight to Amazon to make the purchase. This creates a powerful synergy for brands leveraging both platforms. As the holiday shopping frenzy begins, I can’t wait to see how TikTok Shop and Amazon shape up this season. What about you? Is TikTok impacting your holiday shopping—or maybe your kids’? #TikTokShop #Amazon #TikTokAds #AmazonSellers