Paul Baeyaert’s Post

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Interim Management | Consultant | Strategic Corporate & Marketing Communications | Crisis Management | Training & Coaching | International Business Management | Change Management | Sustainability and Purpose

CEOs view “reputation building” as the most important role for their chief communications officer, which won’t come as any surprise, but in a finding that suggests a shift in views of the role, CCOs are also increasingly expected to focus on the internal audience: on employee engagement, recruitment and retention, and on culture, mission, and values. #mission #vision #values

Viviane Huybrecht

General Manager Corporate Communication / Spokesperson at KBC Group / Guest lecturer crisis communication at KU Leuven

1w

Insightful and interesting.

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