Patrick Collins’ Post

View profile for Patrick Collins, graphic

Tested Strategies for Startup Traction

Before you think about building a sales team, consider this: your next big growth channel might be hiding in plain sight. 🕵️♀️ I'm talking about partner programs. Not just any partner program, but one that taps into the goldmine of connections that consultants and coaches already have. It's like having thousands of sales people in your team, all working on a commission basis to grow your business. Think about it. These partners have spent years building relationships, understanding pain points, and building trust. They're basically walking, talking, lead-generating machines. And the best part? They're already out there, just waiting for the right opportunity (aka YOUR product) to come along. Take Snov.io for example and Ludmila Ribeiro. They've mastered the art of proactively seeking out partners to fuel their growth. It's like they're throwing the best party in town, and everyone wants an invite. 🎉 But here's the thing: building a partner program isn't just about slapping together some commission rates and watching the money come in. It's about nurturing relationships, providing value, and creating a win-win scenario. Because let me tell you, hell hath no fury like a neglected partner. Just ask PhantomBuster. Their partner program is a masterclass in what NOT to do. It's like inviting someone over for dinner and then forgetting to cook. Not cool. 💡 Remember: Your partners are an extension of your brand. Treat them well, and they'll sing your praises from the rooftops. Treat them poorly, and... well, let's just say word travels fast in this digital age. So, before you start dreaming about that fancy sales team, ask yourself: 1. Who in my network could become a powerful partner? 2. What unique value can I offer to make a partnership irresistible? 3. How can I structure a program that's a win for everyone involved? Building a fast scaling partner program isn't just smart business—it's relationship building on steroids. And in this world of limited time and resources, those relationships might just be your secret weapon. What's been your experience with partner programs? Have they worked for you? #b2b #saas #startup

  • No alternative text description for this image
Richard Nolan

Data Whisperer | Let the Data Do the Talking

2w

Far too many people see strategic partnerships as a hindrance, when they should see them as an opportunity.

To view or add a comment, sign in

Explore topics