I always get a little nervous when I create content. 🎙️ But getting to join Neil Follett on the Propeller Events PharmaBrands Europe podcast felt much more like hanging out with a friend. Oh wait. That’s because it was. Over the past year, Neil and I have overlapped on so many topics—brand building, genAI, startup culture, investment—and, more recently, my two: innovation process design and accessibility. In our discussion, we broke down: 👉 Practical guidance for brand managers to drive innovation, no matter how creative (or not) their environments may feel 👉 Why innovation is always an exercise in change management 👉 How accessibility is one of the most exciting opportunities in health design today If you’re a PSP lead exploring how to push boundaries in your work or rethink what inclusion means for your brand, this conversation is worth a listen. And make sure you give the Propeller Events a follow! #PodcastEpisode #InnovationDesign #StartupLife #GenerativeAI #AccessibilityMatters #ChangeManagement
🎙️ New Podcast Episode Alert! 🎙️ Neil Follett sat down with the legendary innovation expert, Patrick Glinski, President at Normative. In this episode, Patrick Glinski offers his insights in how innovation, empathy, and patient-centricity can work together to enhance the accessibility and effectiveness of Canadian Patient Support Programmes PSPs. PSPs are increasingly vital for both brands and patients, but too often their true impact is limited by how accessible they are. From discovering a PSP to navigating its resources, the patient journey hinges on thoughtful, intuitive design. Yet, many teams, both in agencies and within the industry, lack a deep understanding of experience design, which is critical for success. Tune in now and learn how your next PSP can be truly patient-first: https://lnkd.in/ep7aucrM This episode is brought to you in part by No Fixed Address Health (NFA Health Inc.), a creative marketing agency committed to improving healthcare experiences. We appreciate their support and encourage you to learn more at, nfahealth.com. Our producer is Darryl Webster with Chess Originals.
Co-Founder, Propeller Events. Chair, PharmaBrands™. Founder, Studio245. Host, The Innovation Day Podcast. Host, PharmaBrands Podcast. Helping people, brands and businesses reach their full potential.
3dThanks Patrick Glinski - honestly I could have kept chatting all aft!