Propeller Events

🎙️ New Podcast Episode Alert! 🎙️ Neil Follett sat down with the legendary innovation expert, Patrick Glinski, President at Normative. In this episode, Patrick Glinski offers his insights in how innovation, empathy, and patient-centricity can work together to enhance the accessibility and effectiveness of Canadian Patient Support Programmes PSPs. PSPs are increasingly vital for both brands and patients, but too often their true impact is limited by how accessible they are. From discovering a PSP to navigating its resources, the patient journey hinges on thoughtful, intuitive design. Yet, many teams, both in agencies and within the industry, lack a deep understanding of experience design, which is critical for success. Tune in now and learn how your next PSP can be truly patient-first: https://lnkd.in/ep7aucrM This episode is brought to you in part by No Fixed Address Health (NFA Health Inc.), a creative marketing agency committed to improving healthcare experiences. We appreciate their support and encourage you to learn more at, nfahealth.com. Our producer is Darryl Webster with Chess Originals.

It’s hard to believe that 2024 is already coming to a close! When we launched PharmaBrands earlier this year, we made a commitment to bring unique, premium content and experiences to the Canadian healthcare marketing industry. Fast forward to today: we’ve hosted two sold-out events, entered the second season of the PharmaBrands podcast, and are already looking ahead to everything 2025 has in store. None of this would have been possible without our amazing partners and you, our audience. Your attendance, engagement, and valuable feedback have provided the ideas, energy, and support we needed to keep this initiative moving forward. We don’t want to end the year without a final shoutout to all our amazing partners: bMod Communications, ChangeMakers, Canadian Marketing Association, Colour, CPC Healthcare Communications, dentsu health, DLA Piper, EY, Google, IMD Health, IQVIA, Klick, KNIGHTLABS, Lemieux Bédard, Life Sciences Ontario, Maven, No Fixed Address Health (NFA Health Inc.), Ontario Pharmaceutical Marketing Association, Pharmaceutical Advertising Advisory Board (PAAB), The PMCQ, Proof Strategies, Responsible AI Institute, TANK Worldwide, The Rounds, Women Leaders in Pharma, Syneos Health.

Join us for a free webinar this Friday - Dec 13 @10am ET: A Marketer’s Guide to Embracing Gen AI 👉 https://lnkd.in/epij24S2 🤔 Need to start using Gen AI but aren’t sure where to begin? 🤔 Have a project in mind but not sure how to build the business case or get buy-in? 🤔 Want to upskill in Gen AI but need to ensure it’s done safely and effectively? Get the answers you need to start leveraging Gen AI with our fabulous hosts:  Tim Dolan, Certified trainer and agile marketing expert, Kickframe Jonathan Chiriboga, Director of Marketing Innovation & Digital Excellence, AstraZeneca Join us this Friday: 👉 https://lnkd.in/epij24S2 Huge thanks to our training partner Kickframe - the wonderful digital strategy and training company - this wouldn’t be happening without them!  

New Podcast!🎙️ In this great session, Neil Follett chats with Tim Rice, CEO of The Rounds, about his journey in building one of Canada’s leading educational platforms for Healthcare Professionals (HCPs). Tim highlights that success goes beyond creating a platform, it’s about ensuring it’s compliant, innovative, and genuinely valuable. One standout stat from their latest whitepaper: 74% of HCPs prefer independent medical sites for practice and product information. It’s a clear need, and The Rounds is stepping up to meet it! Sit back and enjoy here: https://lnkd.in/gPchqJDb This episode was brought to you, in part, by No Fixed Address Health (NFA Health Inc.) Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, www.nfahealth.com.  Our producer is Darryl Webster with Chess Original

Join our free webinar - A Marketer’s Guide to Getting Started with Gen AI 👉 https://lnkd.in/epij24S2  Our fabulous hosts Tim Dolan, a certified trainer and agile marketer and Jonathan Chiriboga, Director of Marketing Innovation & Digital Excellence at AstraZeneca will share: > How to accelerate your time to value: Understand the main use cases for Gen AI in healthcare marketing > Actionable insights to elevate your 2025 marketing: How you can apply Gen AI to your communication activities  >Position yourself to deliver more impactful work: Upskill in safe and scalable AI Don’t get left behind - https://lnkd.in/epij24S2 

WOW! What a day! Thank you to everyone who attended Creativity Now! Now, take a breath because this post contains A LOT OF thank yous. 1. Our speakers did not disappoint. They shared their work, the results and key learnings. Thank you: Catherine Hunter, Barry Alexander, Joseph Barbieri, Nicole Grant, Christine Priest, Joy Panday, Tony Middleton, Leandra Wells, PhD, MBA, Sharon Ng, Marty Martinez, Randy Newman, Jonathan Chiriboga, Julie Elkin, Kirk Rubi, Mike Spelay, Tony Miller, William Vargas, Ben Steele, Rob McEwan and Alan Depencier. 2. A big shoutout to phenomenal partners; our events wouldn’t be possible without your support and dedication throughout this journey. Thank you! bMod Communications, CPC Healthcare Communications, ChangeMakers, Colour, dentsu health, No Fixed Address Health (NFA Health Inc.), The Rounds. Life Sciences Ontario, IMD Health, The PMCQ, Ontario Pharmaceutical Marketing Association. 3. Thank you EY Canada for providing the venue, the view and a GREAT team to work with. 4. Thank you to the Ontario Pharmaceutical Marketing Association for their continued support, after-party and chocolates (Jennifer Carroll 😉). 5. And I think we can all agree that the chair Neil Follett did an OK job. 😀 😀 😀 Here's to the next one!

What better way to start an event on Creativity? A sizzle reel provided by The Canadian Marketing Association of course. Thank you > Barry Alexander, Chief Marketing & Diversity Officer, Canadian Marketing Association > Joseph Barbieri, Founder, Bespoke Group > Nicole Grant, Senior Vice President, North Strategic Thank you to our partners - bMod Communications, dentsu health, ChangeMakers, Colour, No Fixed Address Health (NFA Health Inc.) TANK Worldwide, CPC Healthcare Communications, The Rounds, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, The PMCQ IMD Health.

⭐ Sold Out ⭐ We had a feeling that an event that focuses on “the work” was long overdue. However, Creativity Now! would not exist if our fantastic speakers weren’t brave enough to share their work. So here’s to our very own Neil Follett and our fabulous group of speakers: > Catherine Hunter, Partner, Consumer Health and Life Sciences, EY Canada > Barry Alexander, Chief Marketing & Diversity Officer, Canadian Marketing Association > Joseph Barbieri, Founder, Bespoke Group > Nicole Grant, Senior Vice President, North Strategic > Shelagh Hartford Hartford, SVP Strategy, FCB Canada > Christine Priest, Product Manager, Obesity & Women's Health, Novo Nordisk > Joy Panday, Executive Creative Director, NFA Health > Leandra Wells, PhD, MBA, Country General Manager, Galderma Canada > Sharon Ng, Product Manager, GSK Vaccines > Marty Martinez, Chief Creative Officer, TANK worldwide > Randy Newman, CEO, Colour > Jonathan Chiriboga, Director of Marketing Innovation & Digital Excellence, AstraZeneca Canada > Julie Elkin, Marketing Manager, Johnson & Johnson > Kirk Rubi, Creative Director, CPC Healthcare Communications > Mike Spelay Spelay, VP, Creative Director, bMod Communications > Tony Miller, VP, Creative Director, dentsu health > Ben Steele, Executive Creative Director, Outpost379 > William Vargas, Group Brand Manager, Bayer > Rob McEwan, Executive Vice President, ChangeMakers > Alan Depencier, CMO, RBC, Personal & Commercial Banking and Insurance Nor would Creativity Now! exist without our amazing partners who have been a HUGE support from the get-go! Thank you: bMod Communications, dentsu health, ChangeMakers, Colour, No Fixed Address Health (NFA Health Inc.), TANK Worldwide, CPC Healthcare Communications, The Rounds, Ontario Pharmaceutical Marketing Association, Life Sciences Ontario, The PMCQ, IMD Health. It is now waiting list only for Creativity Now! https://lnkd.in/eVKXCZRQ.

New Podcast Alert! We're thrilled to feature Sophie Deschênes, Head of Marketing at CSL Vifor and President of Women Leaders in Pharma, in our latest podcast episode! Sophie is a passionate and longstanding leader in healthcare marketing, and her insights are truly inspiring. In this conversation with host Neil Follett, Sophie opens up about: - Navigating the complexities of juggling numerous responsibilities. - The power of mentorship and its role in career growth. - Evolving her perspective over the course of her incredible career. This episode is packed with wisdom for anyone looking to grow both professionally and personally. Sophie reminds us that being a complete person at work is not only possible but essential. This episode was brought to you, in part, by No Fixed Address Health (NFA Health Inc.), a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at nfahealth.com. Our producer is Darryl Webster with Chess Originals Tune in now: https://lnkd.in/ewWwn7C7

⭐ New Partner Announcement ⭐ Hello ChangeMakers, and a huge welcome to Creativity Now! ChangeMakers is a reputation management, social impact, and marketing firm that guides brands through the complexities of today’s rapidly evolving world. Their thoughtful, experienced approach helps clients anticipate, navigate, and drive change, making them the perfect addition to our lineup. At Creativity Now! ChangeMakers will share their impactful Hats For Hope case study. The Hats For Hope campaign offers a model for other awareness programs. So glad that they've offered to share it with us ❤️ Thank you to all our partners: bMod Communications, ChangeMakers, CPC Healthcare Communications, Colour, dentsu health, No Fixed Address Health (NFA Health Inc.), TANK Worldwide The Rounds, Ontario Pharmaceutical Marketing Association, The PMCQ, IMD Health Life Sciences Ontario.