Patricia Velasquez’s Post

Here are three notable consumer trends off social media during Black Friday: 1. Email Still Dominates Sales: Despite the rise of social media marketing, email remains a strong driver of conversions, offering a high return on investment during Black Friday campaigns. 2. Search Engines Lead in Product Discovery: Many consumers turn to search engines to explore deals and make informed purchasing decisions, highlighting the importance of SEO for product visibility during sales events. 3. Preference for Deal Aggregators: Shoppers often rely on dedicated deal and coupon platforms to compare prices, reflecting a shift towards convenience and trust in third-party deal sites. Data based off of shopper.com survey Take advantage of these trends by optimizing your email marketing strategies this Black Friday. Our Email Marketing Package at Charcon BPO is designed to help you reach the right audience and drive conversions effectively. Sign up today to make the most of this holiday season! https://lnkd.in/gHUPVfkm

After 6+ months in beta, my new company, Uptick,  is now live. Working in eCommerce and performance advertising in the last 10 years, I was advising a lot of eCommerce brands and sellers about 1-click upsells. When implemented the right way, I saw a 5-10% bounce in their total revenue, especially with Shopify. I felt there was something more to this. It was there. Raw, and untapped - a high buying intent. There’s no higher buying intent for a user than right after they purchased an item.  They have their credit card out, they’re on a "high", and they want to continue. So I began researching what’s out there, after the 1-click upsell. Not a lot. Companies are pretty good at promoting their own items. But once that’s out of the way, they come up empty. Seeing that ocean of opportunities, I became focused on monetizing thank you pages. That’s how Uptick was born. Uptick will change the way eCommerce brands view their revenue potential, and the way they collaborate with other brands. Check out the new website and service: https://www.uptick.com/

𝟱 𝗾𝘂𝗶𝗰𝗸 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘄𝗵𝘆 𝗰𝗮𝘁𝗮𝗹𝗼𝗴 𝗔𝗱𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸!   Recently, we revisited the impact of traditional #catalog #ads and were reminded of their unique strengths - especially relevant for big #promotion times like #BlackFriday 🖤.   𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 🙂 It's all about clarity: instantly seeing what’s on offer with a straightforward comparison of products. 𝗧𝗶𝗺𝗶𝗻𝗴 🕑 Late autumn means Black Week is right around the corner—perfect timing for a promotion. 𝗧𝗿𝘂𝘀𝘁 💯 Eco and test seals create trust in quality. Affordable doesn’t have to mean low quality. 𝗘𝘆𝗲 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 👀 Color highlights naturally draw attention to the most important info: “Best Deals, Exclusive Offers, Limited Time Prices.” 𝗢𝗳𝗳𝗲𝗿 💸 The value is clear: getting an entire set of deco articles for €19.99 is far more appealing than spending €29.99 on a single item.   Sometimes, it’s not about a fancy #campaign but about being CLEAR - and nothing achieves this better than a well-designed #publication, especially during major shopping seasons 😀.   This is where InBetween’s #DatabasePublishing solution comes in. Our #technology enables businesses to automate the creation of publications directly from their data sources, ensuring every detail is precise and timely.   The KISS rule applies here: Keep it short & simple/stupid. 😅   What do you think? Are there other key points that stand out for you? Got questions? Reach out to us 👉https://lnkd.in/ei-GXas7 #publishingsolution #automation #digitalprint #pxm

Use shopper marketing to make the most of every customer touchpoint and turn browsing moments into buying moments. What Is Shopper Marketing? Definition and Tactics https://lnkd.in/eY38UPUp

As #BlackFriday gets closer, we have prepared a guide full of some last minute #marketing tips to help your small business this weekend! #SmallBusinessSaturday #CyberMonday #DigitalMarketing #ecommerce #smallbusiness https://lnkd.in/gX3GzFC3

Data from day 1 of #PrimeBigDealDays is rolling in, and sales are WAY up compared to last year. Why? Is it the social commerce effect? Or are consumers more desperate for deals? Let's look at two brands to see what was different this year. Client A: Last year, a brand in the supplement space had one bestseller in a featured deal. This year, three new product lines are already within our top 10 revenue drivers. On top of that, we’ve expanded beyond just branded traffic, boosting rankings on high-traffic, unbranded search terms that we hadn’t targeted before. Client B: This hair care brand is seeing bigger success this year simply due to refining their listings. Over our partnership, we've improved customer navigation by switching from dropdowns to visually appealing boxes, making it easier for customers to browse through hair dye color options. On mobile, optimizing the main images to pop more made a huge impact, driving higher click-through rates and conversions. Both brands benefitted from a bigger Prime Big Deals Day, but smarter execution is paying off, too. For brands that didn't run any deals this week, we're seeing the typical, more modest increase in sales. How's #PBDD shaping up for you?

🚨 𝗕𝗟𝗔𝗖𝗞 𝗙𝗥𝗜𝗗𝗔𝗬 𝗔𝗟𝗘𝗥𝗧 🚨 Take your online presence to the next level! 🎉 For a limited time, get $300 OFF a brand-new website! 💻✨ Don’t miss this incredible deal—offer ends December 2nd. #BlackFriday #WebsiteDesign #SmallBusinessSupport #DigitalMarketing #WebsiteDeals #GrowYourBusiness

🚨 𝗕𝗟𝗔𝗖𝗞 𝗙𝗥𝗜𝗗𝗔𝗬 𝗔𝗟𝗘𝗥𝗧 🚨 Take your online presence to the next level! 🎉 For a limited time, get $300 OFF a brand-new website! 💻✨ Don’t miss this incredible deal—offer ends December 2nd. #BlackFriday #WebsiteDesign #SmallBusinessSupport #DigitalMarketing #WebsiteDeals #GrowYourBusiness

Unlock your stores full potential. Turning visitors into customers is a common struggle for many brands. But there's a straightforward way to supercharge your site's effectiveness. Pagedeck is changing the game for marketers and brands alike. It's time to see your website reach its full potential. #EcommerceGrowth #DigitalMarketing #Pagedeck #MarketingTools #BrandSuccess

𝐇𝐨𝐰 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 💻 We've prepared nine of our best tips for creating the perfect #BlackFriday landing page, with a few extra bullet points to help you on your way. From creating a sense of urgency to simplifying the consumer's decisions, each one of our tips can help your customers take a step closer to conversion. Want to learn more? Read our landing page blog: https://bit.ly/3TdL8zF #DigitalMarketing #DigitalMarketingTips