Patricia Clark’s Post

While free streaming television growth in the US may be slowing, movies remain key. As the market continues to mature, the shift in content offerings is creating new opportunities for media companies. #StreamingTV #Movies #FASTChannels #AdTech #MarTech #Streaming

FAST gains ground as SVOD and MVPD falter, Horowitz Research survey notes https://nca.st/c5dgA A growing number of television viewers are turning to free, ad-supported streaming TV (FAST) platforms, with two in three (66%) using these services in a typical month, according to Horowitz Research’s annual report, “State of Media, Entertainment, and Tech: Viewing Behaviors 2024.” #Streaming #OTT #FAST #FASTTV #Broadcasting #SVOD #MVPD

Two in three (66%) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the study. https://lnkd.in/gkgn244p

Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. https://lnkd.in/ePcvBTug

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

FAST platforms continue to disrupt the TV landscape with remarkable growth, as Tubi and The Roku Channel achieve record-high shares and impressive year-over-year increases in usage. #Streaming #DigitalMedia #FAST #Tubi #TheRokuChannel #TVTrends https://lnkd.in/ep76t_HC

Here's a list of who's serving the most ads to streaming TV audiences. This chart shows the percentage of total viewership on their platform that is ad supported. Subscription OTT ad-supported viewer penetration rates are led by Amazon Prime (80% of total viewers), Peacock (77.7%), and Paramount+ (73.2%). Despite the only slightly higher cost for ad free options on most streaming services, the majority of average viewers still choose to stay with ad-supported versions. Ad supported streaming is on the rise because platforms can price discriminate amongst consumers, charging higher rates for ad-free and lower for ad-supported. This allows streamers to cater to a larger overall audience. For more stats, facts, and ideas on media, entertainment, and tech. Subscribe to our weekly newsletter, The Creativ Brief! https://lnkd.in/ggXy4jag

Bad headline - 'common usage' does not mean 'popular'. This is more an explanation that many consumer segments still use linear, and the most common form of linear still in use is broadcast based. Removing the need for separate infrastructure is a key advantage of IP based delivery, that many consumers appreciate and helps drive to a scenario where on demand consumption grows once the consumer is freed from time limitations (in other words release TV rather than scheduled TV, and micro time shifting/time shifting that can come from catchup).

Another record breaking milestone for Streaming TV! Per Nielsen’s latest Gauge report, time spent in Streaming TV soared to 40.3% in June, almost doubling time spent in Broadcast TV! This surpasses cable's previous record set in June 2021 (40.1%). The rapidly changing viewership trends is yet another strong indicator on how marketers should prioritize video ad dollars. #streamingtv #CTV #videoadvertising #advertising #upfront #marketing #mediaagency #amazonads

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms