Thanks Good Ads Matter for sharing our work! Great project by Wenneker.amsterdam.
Philip’s heartwarming ad urges dads to "Share the Care". #GoodAdsMatter Royal Philips, renowned as a global leader in health technology, introduced its groundbreaking #ShareTheCare campaign, rallying communities to support mothers and new parents, empowering them to prioritise self-care alongside optimal baby care. In the fast-paced world that we live in today, the pressure on new moms is immense, with almost every single one of them feeling the weight of trying to 'do it all.' This initiative shines a light on the essential necessity for mothers to carve out time for themselves amidst their caregiving responsibilities. Celebrating its 40th anniversary milestone, Philips reaffirms its unwavering commitment to supporting and empowering women throughout their entire parenting journey, from the exciting preconception phase to the demanding postpartum period. This commitment extends to championing the overall health and well-being of entire families. Through an emotionally resonant advertisement, the campaign showcases fathers stepping up to the plate, adeptly managing duties– from playtime to feeding. This heartwarming gesture not only fosters stronger family bonds but also affords mothers the precious moments of relaxation and rejuvenation they so rightfully deserve! 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟯𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲- https://lnkd.in/dg3JEGpK Country: USA Year: 2024 Brand: Philips Agency: LePub, Amsterdam Executive Creative Directors: Jessica Kersten ★ & Sandrine Le Goff Account Director: Sanne - Eefje Suzanne - Kragten Agency Producer: Niko Koot, tania dal pra & Veronica Bottanelli Production Company: Wenneker.amsterdam Executive Producer: Moniek Sterk Producer: Lino Kempees Director: Rune Milton Cinematographer: Daniel Volheim Post Production: Chemistry Film VFX Supervisor: Mikael Balle Editor: Adam Nielsen Gadamklip Colorist: Nurali Kushkov Producer: Camilla Nilsson & Millus Milla Sound Designer: Kevin Koch Music: Jonas Larsen (𝘊𝘳𝘦𝘥𝘪𝘵𝘴 𝘢𝘳𝘦 𝘤𝘰𝘯𝘵𝘥. 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯) 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. –––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! #RoyalPhilips #ShareTheCare #Marketing #Advertising #PurposeStudios #PursuePurpose