Outsider Editorial’s Post

Here’s a deep dive into the virtual production process for the amazing Gray Whale Gin spots we highlighted last week.

In the world of film, not all directors are cut from the same cloth. Each brings a unique vision and approach to the screen. 🎬✨ Photographer>Directors: With a keen eye for composition and light, these directors are masters of the visual, often leaving their DPs feeling the heat to capture that perfect shot. 📸 Advertising>Directors: Born from the fast-paced world of advertising, they’re the kings of quick fixes and guerrilla tactics, leading a floor crew that’s always on their toes, ready to bring creative solutions to life. 🏃💡 Writer>Directors: They navigate the depths of story and character with finesse, relying on visual experts to bring this to life. Weaving a powerful narrative that can leave audiences in awe. 📖🌟 Art dept>Directors: Observers of life, they blend narrative with aesthetics, crafting stories as rich and detailed as those they overhear in their favorite coffee shop. ☕👁️ Crew >Directors: Climbing the ladder from the ground up, these directors know the ins and outs of every role, adept at troubleshooting and deeply committed to the craft. 🛠️🧗 Producer>Directors: Walking a tightrope between creativity and budget, they seek the delicate balance where art meets commerce, a challenge that’s as thrilling as it is precarious. 💼🎭 Understanding a Director’s background can be key to supporting their vision. Remember, they’re guiding you to find your place in the story. 🌐🤝 #FilmDirectors #CinemaArt #BehindTheScenes #DirectingCraft #Storytelling

YOUR VALUE Determining your value in media production involves a multifaceted approach, considering your role, responsibilities, experience level, and unique skills. Whether you’re a department head, a key crew member, or somewhere in between, understanding how to gauge your worth is crucial for career advancement and negotiation. Role and Hierarchy Your position within the production hierarchy significantly influences your value. Department heads like Directors of Photography, Production Designers, and Chief Editors wield considerable influence over the creative direction and execution of projects, reflecting higher value. Similarly, roles with specific technical expertise, such as Camera Operators, Gaffers, or Makeup Artists, are invaluable for their contribution to the visual and aesthetic elements of production. Experience Level Experience adds to your value exponentially. With each project, you gain not only technical skills but also problem-solving abilities, industry knowledge, and professional networks. Seasoned professionals often have a portfolio that showcases their versatility and successes, making them more sought-after. Specialization vs. Versatility Specialization in a niche area, such as drone cinematography, special effects makeup, or historical wardrobe design, can set you apart in a crowded field, potentially increasing your value. Conversely, versatility and the ability to wear multiple hats effectively, especially in smaller productions or independent projects, can also enhance your worth. Reputation and Reliability Your reputation for reliability, creativity, and teamwork contributes significantly to your value. Professionals known for delivering high-quality work on time and within budget are highly valued. Building a positive reputation involves consistent performance, effective communication, and the ability to collaborate well with others. Education and Training While on-the-job experience is crucial, formal education and training in your field can also enhance your value. This might include film school degrees, technical certifications, or specialized workshops. Continuous learning demonstrates your commitment to your craft and willingness to stay updated with industry trends and technologies. Negotiation Skills Understanding your value is one thing; effectively communicating it is another. Develop negotiation skills to articulate your worth and advocate for appropriate compensation and opportunities. Be prepared with examples of your work, positive feedback from past projects, and a clear understanding of market rates for your role and experience level. Networking and Visibility Increasing your visibility through networking can also elevate your value. Attend industry events, participate in workshops and panels, and engage with peers and mentors online and offline. A strong professional network not only opens doors to new opportunities but also enhances your credibility and worth in the industry.

This has been a long time coming, but it’s about time I start sharing some work I’m particularly proud of—projects I either directed, directed/edited, or had the privilege to simply edit. Each was memorable to create and a total honor to collaborate on. This one was an absolute blast to shoot and wouldn’t have come together the way it did without the phenomenal contributions of Chris Mably, Kirsta Teague, and Izzy Ehrlich (to name just a few!). Their collaboration helped push what was on the page and elevate the creative beyond expectations. A huge shoutout to everyone who helped bring this to life and take it above and beyond! Credits: Client: Canadian Film Festival Festival Director: Bern Euler Board Member: Emily Pengelly Agency: Redlion President, CCO: Matt Litzinger Associate Creative Director: Pepe Bratanov Account Director: Kaitlin Doherty Solutions Director: Lauren Brown Art Director: Stephen Sandian Copywriter: Kelly O'Neill Production: Radke Executive Producer: Scott Mackenzie Line Producer: Kirsta Teague PM: Scott Rudderham PC: Helen Carroll 1st AD: Marc Guspie Director of Photography: Chris Mably Art Director: Nancy Machel Wardrobe Stylist: Sheri Monk 1st AC: Jay Vetesse 2nd AC: Alex Dametto VTR: Nick Verlaine DIT: Randy Perry Continuity: Nora MacPhail Wardrobe Asst: Lindsay Van Dyke Make Up: Raquel Attunes Make Up Asst: Cathy Ann Cuthbert Gaffer: George Petras Best Boy: Desiree Lidon Key Grip: Derek Teakle Best Boy: Adrian Hodgson Props: Deb Topping Set Dec: Marrianne Newman Set Dec: Brendan Fernie Prod Asst: Chris Brown Prod Asst: Shjaane Glover Prod Asst: Pete McGlogan Prod Asst: Dave Goldberg Prod Asst: annnah MacCrimmon Editorial: Rooster Post Editor: Izzy Ehrlich Executive Producer: Yumi Suyama Edit Assistants: Craig Jay & Taylor McWade Finishing House: The Vanity Colourist: Andrew Exworth Audio: SNDRWX ___________ #commercialdirector #FilmDirector #freelancedirector #DirectorsLife #director #Advertising #CommercialProduction #ContentCreation #cinematic

Goodbye! Dont let the door hit you on the way out! So, i put up a post about 'Indie not saving Hollywood' and someone (whos now 'un-connected') came for me. Their first issue: How dare I use an AI picture! - I use AI pics cos of this Algorithm of pain, I use AI because its easy to get pics i would like, i get AI because i'm not stealing it off google, i use AI because I am not a millionaire and dont have a Graphic designer on standby to drawer my every whim for the appreciation of 200 people that scroll past this post! They also had a go at me for beating up indie... jeewizz... I am not! i am a proud Indie 'Producer!' I was just talking about the fact my indie films are not going to make a billion per film which hollywood needs! Many had great views on it and great discussions were had. There are many Ironies here. 1) They are currently running a competition for short film screen writers to 'Get their short made' as the winning prize... ie. They want them to do the writing for free as they dont have any ideas of their own and cant pay them! Its not a collab, its blatant slave labour. But using AI and 'stealing an image' is one step too far... 2) I know about this comp, because their 'PA' DM'd me about it. They're a TINY Indie producer...(i'll put about this in point 3) why do you need a PA? They're surely not that busy! And if they are using a PA and aren't busy they have either time management issues or too much money and Ego. 3) Shes coming across as a big shot on here... ye go onto their IMDB...They have a couple of shorts, where shes credited herself as - Actor, Graphic Designer, Casting Cinematographer, Wardrobe Stylist, Director, Editor, Colorist, Hair, Makeup, Producer, Production Designer, Unit Production Manager, Sound Designer, Stunt Choreography, Additional Visual Effects, Writer! and their partner (with a rediculous Psudonym) as - Cinematographer, Editor, End Credits Music, Associate Producer, Audio Description Vo, Additional Visual Effects and their 'PA' as - Actor, Editor, Captions Colorist, Makeup, Director's Assistant, Associate Producer! Like you are a 3 man band! Fair play on making a short, and doing it, but be real on here! They have also 'Optioned' films to their own production company... thats not how it works. It looks REDICULOUS! I hope you all know I have been in this industry a long time, (nearly 20 years!) but as an extra, AD and Locations. I am just starting my producing adventure. I hope i dont come accross as a know it all ego, and my views are my own, which are usually researched. For heavens sake, be real! you wont fool anyone! (oh dear i used an AI image, the prompt the first sentance of this post! - i'm that lazy!)

🎥✨ **Celebrating the Artistry of Video Editors** ✨🎬 When we watch a film or a captivating video, it's easy to marvel at the actors, directors, and cinematographers who bring stories to life. But behind the scenes, there’s another kind of magic happening—one that often goes unsung. Enter the video editor: the unsung artist who transforms raw footage into a masterpiece. A video editor is not just a technician working with timelines and transitions; they are a true artist, painting with light, sound, and motion. With a keen eye for detail and a deep understanding of narrative structure, they weave together moments, emotions, and visuals into a cohesive story. Each cut, each fade, and each sound cue is meticulously crafted to enhance the viewer's experience, making every edit an intentional brushstroke on the canvas of cinema. From the rhythm of an action sequence to the subtlety of a heartfelt moment, video editors sculpt the flow of a story, ensuring every scene resonates and every message lands. Their artistry lies in their ability to see beyond the footage, understanding how to mold it into a compelling narrative that captivates and inspires. So next time you find yourself lost in a film or a powerful video, remember that behind the seamless transitions and captivating storytelling, there’s a skilled artist making magic happen—one frame at a time. 🎨🎞️ Here’s to the video editors, the silent creators who make our visual dreams a reality. 🌟👏 #VideoEditing #ArtistryInAction #CreativeGenius

**Unveiling the Magic: A Glimpse Behind the Scenes of Cinema** While the silver screen dazzles audiences with captivating stories and breathtaking visuals, the true magic of cinema often lies behind the scenes. Behind every memorable scene, there's a team of dedicated professionals working tirelessly to bring the director's vision to life. Let's peel back the curtain and explore the fascinating world behind the cinema: **Scriptwriting:** It all begins with a story. Scriptwriters craft narratives that capture the imagination of viewers, laying the foundation for the entire film. **Pre-Production:** Months before cameras roll, meticulous planning takes place. Producers secure funding, directors scout locations, and production designers create sets that transport audiences to different worlds. **Casting:** Casting directors sift through countless auditions to find the perfect actors to breathe life into the characters. Chemistry tests and callbacks help assemble the ideal ensemble cast. **Production:** Lights, camera, action! The heart of filmmaking unfolds on set, where directors collaborate with cinematographers, actors, and crew members to capture scenes that resonate with audiences. **Costume Design:** Costume designers meticulously craft wardrobes that reflect characters' personalities, era, and setting, enhancing storytelling through fabric and color. **Makeup and Hairstyling:** Makeup artists and hairstylists work their magic, transforming actors into characters through prosthetics, wigs, and cosmetics, ensuring continuity throughout filming. **Special Effects:** From practical effects to CGI wizardry, special effects teams create the spectacle that brings fantasy worlds to life, whether it's a dazzling explosion or a mythical creature. **Post-Production:** The editing room becomes the final battleground, where editors weave together footage, sound, and visual effects to sculpt the film's narrative and pacing. **Sound Design:** Sound designers layer audio elements—dialogue, music, and sound effects—to evoke emotions, enhance tension, and immerse audiences in the cinematic experience. **Marketing and Distribution:** Even after the final cut, the work isn't over. Marketing teams promote the film through trailers, posters, and press junkets, while distributors ensure it reaches theaters worldwide. **Audience Reception:** Ultimately, the true measure of a film's success lies in its reception by audiences. Reviews, box office numbers, and awards ceremonies provide feedback and recognition for the collective efforts of everyone involved. #snsinstitutions #desingthinking #designthinkers

In my professional view, AI serves as a supplementary feature rather than a replacement.

The silver screen mesmerizes us with captivating stories and breathtaking visuals. But have you ever wondered what goes on before the director yells "Action!"? Filmmaking is a fascinating process, a complex dance between creativity, logistics, and collaboration. Let's take a peek behind the curtain: Act I: Pre-Production - Planting the Seeds The Script is King: Everything begins with the script, the blueprint for the film. Screenwriters meticulously craft the story, characters, and dialogue, collaborating with producers and directors to refine the vision Building the World: Pre-production is a whirlwind of activity. Location scouts find the perfect backdrops, costume designers conjure characters' looks, and storyboard artists translate scenes into visual roadmaps. It's meticulous planning to ensure a smooth shoot. The Editor's Magic: Once filming wraps, the raw footage embarks on a new journey – the editing room. Here, the editor meticulously crafts the final film, weaving together scenes, adding music and sound effects, and transforming the footage into a cohesive narrative. Visual Effects Wizardry: Fantasy films often rely on the magic of VFX artists. They conjure up fantastical creatures, create breathtaking landscapes, and seamlessly blend the real with the impossible. Filmmaking is a beautiful tapestry woven from countless threads. It's a testament to the power of collaboration, where diverse talents come together, each playing a crucial role in bringing a story to life. So, the next time you watch a movie, take a moment to appreciate the tireless efforts behind the scenes – the invisible army that makes the magic happen

The glitz and glamour of the silver screen often overshadows the tireless efforts behind the scenes. Filmmaking is a fascinating whirlwind, a meticulously crafted dance between creativity, logistics, and a whole lot of collaboration. Here's a glimpse into what goes on before the director yells "Action!": The Script Whisperers: The journey begins with the script, meticulously brought to life by screenwriters. It's a world of brainstorming, revision, and collaboration with producers and directors to refine the story's core. The Pre-Production Puzzle: Once the script is locked, pre-production kicks in. Location scouts find the perfect backdrops, costume designers conjure characters' looks, and storyboard artists translate scenes into visual blueprints. It's all about meticulous planning to ensure a smooth The Set Up Symphony: Now, enter the bustling world of the set. From the grip and electric teams ensuring proper lighting and equipment to the set decorators creating the film's atmosphere, it's a symphony of specialized roles working in tandem. The Mastermind at the Helm: The director, the captain of this creative ship, guides the actors, oversees each scene, and ensures the script's vision translates to the screen. It's a demanding role that requires a keen eye for detail and the ability to inspire collaboration. The Invisible Art of Editing: Once filming wraps, the magic migrates to the editing room. Here, the raw footage is meticulously transformed into a cohesive narrative. Editors weave together scenes, add music and sound effects, and craft the final product you see on screen. The VFX Wizards: For some films, the journey doesn't end there. Visual effects (VFX) artists conjure up fantastical creatures, create breathtaking landscapes, and seamlessly blend the real with the impossible.