Oren Charnoff’s Post

DTC brands will waste $10000’s this BFCM. On one channel. SMS. The way most brands look at it is inherently wrong. “It’s a promotional period so let’s send it to EVERY SMS subscriber.” Maximise revenue earning potential, right? Wrong. Look at the engagement data for your SMS subs. A large % will have never clicked on a message. A large % will have signed up months ago & never purchased. The incremental lift from including everyone in your SMS sends is likely small. For the most part, you’ll just be spending boatloads more, for a measly ROI. Be smart with your SMS segmentation. And save yourself a few quid in the process.

Now that Q4 is in full effect, DTC brands (should) be gearing up for BFCM. But 90% of them will do it wrong. So to help you fall into the 10% of brands doing it right, here are the main things you need to consider when mapping out your BFCM strategy. Consider the following: - BF early access date - BF start date - BF end date - CM early access date - CM start date - CM end date - Offer(s) (including tier ups or tier downs as time goes on) - Segmentation (who will receive what offers and when) - Email schedule - SMS schedule - BFCM themed opt-in forms - BFCM themed flows - Products to prioritize

DTC brands, it's go time. Our Ultimate BFCM Checklist is here and it's non-negotiable for success! 🚨 But first, here's your roadmap to BFCM 2024 domination: TODAY: - Choose impactful, easy-to-communicate promotions - Plan standout Black Friday collections OCTOBER: - Build your BFCM content calendar - Strategically plan campaign dates - Set early access, start/end dates - Create daily content highlights LATE OCTOBER/EARLY NOVEMBER: - Ready all content for BFCM and Christmas campaigns - Set up customer segments and exclusions in your ESP NOVEMBER: - Run thorough QA - Schedule campaigns - Activate or deactivate flows and lead magnets What stage are you at in your BFCM prep? Let's optimize your strategy together. 👉 Comment "BFCM", like, and follow me to receive our Ultimate BFCM Checklist. The brands that win BFCM are the ones executing NOW.

🛒 The ROI of In-Store Tastings: Are They Worth the Investment? In-store tastings can be a game-changer for brands, but are they truly worth the investment? Here’s why we think so: 🔍 Direct Engagement: Tastings allow consumers to experience your product firsthand, driving immediate sales and fostering brand loyalty. 📊 Real-Time Feedback: Gain valuable consumer insights that can shape your future marketing and product strategies. 💡 Strategic Impact: When done right, tastings not only boost short-term sales but also create lasting brand advocates. #Branding #Marketing #CPG #Retail #ROI

This is how we pulled around ₹26 Lakhs in revenue last month (with 6.7x ROAS) for this DTC clothing brand even though there was a streak of algorithm fluctuations, low conversions & other issues. To counter these issues, we: 1. Stopped placing our ads on instream videos (both FB & Instagram). 2. Blocked irrelevant traffic from cities and IP addresses that were causing the issue of cheap traffic. 3. Switched to only PIN Codes that were giving better conversions and delivery rates. 4. Rapidly started testing out new offers & creatives to test out in the market. P.S. - We are looking to scale two more brands this month & help them to achieve this insane growth. Schedule a call with me to see if we are a fit! https://lnkd.in/dzUh8q6K

While there's no denying the power of retail for CPG brands, it also remains a gatekeeper with no proper measurement nor ability to connect with buyers. Engaged consumers are a brand's best marketers. But a lack of consumer engagement and insight results in missed opportunities. In order to be able to make sure you're marketing strategies are reaching its full potential, it's essential to gain visibility into which efforts drive in-store sales, understand who buys your product, as well as establishing connectivity to the buyer. #DirectToRetail #Marketing #Retail #RetailMarketing #CPGBrands

There isn't a "Select Quantity" dropdown to be found. I missed yesterday's post, but week I'm doing a daily tip to highlight what the top 10 highest-performing DTC brands on Buyist are doing. These are the brands with the highest volume of orders from June 1 through July 15 on Buyist. Today: none of these 10 brands show a product with a "Select Quantity" dropdown, hoping that alone will result in a higher AOV. Yet 9/10 still offer the visitor a choice. For example: "Buy 1" or "Buy 2 Get 1 Free" selection boxes "Buy 1", "Buy 5", "Buy 10" (each with increasing discounts, each a separate button) "Buy 1" or "Buy 1 Get 1 50% Off" selection boxes These DTC brands average 10.6% conversion rates and ALL have used our A/B testing features. I don't think it's a coincidence they ALL offer a choice beyond a Select Quantity dropdown box.

Discover the changing market trends for direct-to-customer brands and how to sustain your DTC business in the current market. Know more. https://zurl.co/0qNV Get expert support. https://zurl.co/L9Hn

I think more DTC brands should be taking notes on Death Wish Coffee. There are a few things that stand out to me (that most DTC brands aren't doing): 1. Obsession with the product and the "look." 2. A truly stacked subscription offer. 3. Site copy that makes you look twice. Here, I break down why these three tactics from Death Wish Coffee Company should be on every DTC brand's radar:

The biggest mistakes I see in DTC marketing today are that brands are busy pushing what THEY want to say without considering the needs and wants of their target audience. Picture this 🎣 : You go fishing with loaded bait, but instead of casting your net into the vast waters teeming with fish, you throw it onto the grassy bank - you'll never catch anything... Yet, that's a mirror of the common mistake we see in today's marketing. It's not just about shaping and optimizing your brand message. The real magic happens when we consider who our audience is, and what they need to see, hear, or feel to bring about a shift in their perception. Steep yourself in your audiences, be a steward of shifting culture, and don't be afraid to BE SPECIFIC! Remember, a well-targeted spear can catch more than a misdirected net. Hit the "LIKE" button if you agree! #shopify #dtc #ecommerce