Optimum Click Ltd.’s Post

Business and marketing strategy are fundamentally linked; understanding your customers, the value you provide, and what makes you distinct is essential for both. Rushing into marketing without clarity on these can lead to wasted effort and missed opportunities.

Business and marketing strategy are fundamentally linked; understanding your customers, the value you provide, and what makes you distinct is essential for both. Rushing into marketing without clarity on these can lead to wasted effort and missed opportunities.

Someone said marketing is just about marketing the product and selling the product. Obviously this is BS. In reality, a good marketer sees the whole scope of a business. While revenue and profit are ultimately the goals, if the business model itself isn't effective, your marketing efforts might feel like you're running on a hamster wheel without seeing tangible results. It’s important to step back and evaluate the business model, and even suggest improvements if necessary. For this reason, I strongly recommend that marketing professionals consider taking business development courses.

It might come as a surprise coming from me, but marketing isn’t everything. If your customer service and product/service doesn’t quite cut it, your marketing won’t work effectively. But how can you effectively market your business? Concentrate solely on these two key factors before worrying about anything else. Positioning: Your business needs to be seen as the best in industry and your marketing should show that. Marketing Message: It should catch attention, emphasise the benefits rather than features, and motivate people to take action. If you're tired of struggling to understand how to convey your business online and want to bring in leads, I'm happy to offer you a free half-hour consultation. Simply send me a DM or book into my calendly link: https://lnkd.in/eZT5WrA6

Why Marketing Strategy Is Important? 1. The purpose of marketing efforts is to increase reach, grow traffic, engage with the target market, and finally drive sales. 2. So, the amount of effort you put into your marketing activities directly translates into sales. 3. However, most businesses are unsure of the right marketing strategies they should follow, and they end up doing trial and error. 4. New business owners find that their marketing efforts are not bringing them the desired results in terms of getting more customers or sales. 5. If you are in a similar situation, read the list below of a few proven marketing strategies to help you put your efforts in the right direction and experience business growth.

What marketing plan? "Marketing today isn't just about meticulous planning; it's about being agile and responsive. Success lies in the ability to swiftly adapt to changing circumstances and seize opportunities as they arise."

One of the biggest challenges I face as a marketing manager is convincing clients that success doesn't happen overnight. We don't have a "magic wand" to instantly change a company's image or drastically shift sales in a short period. Effective marketing requires an in-depth understanding of both the client and the market, a process that takes at least one week to a month just to begin implementing the initial steps of a successful marketing strategy. #marketing

When was the last time you reviewed your business' marketing strategy? ✨ Marketing is an essential tool in today's climate. All businesses have one thing in common; sales. The process and strategies behind a business to make those sales a reality is the method that moves, inspires and drives businesses to achieve greater success. This process is marketing. Drop us a message to find out how our marketing audit could help you level up your business and reach your goals! 💡✨

“We have a great product so we don’t need marketing” Said someone, too many times… There is no doubt that a decent product is critical to success. After all, if you don’t have one then customers have nothing to buy. But to deliver that great product requires marketing. To price that product at a price customers are willing to pay (and one that strengthens the brand, rather than devalues it) requires marketing. To make that product readily available in the places where those customers exist requires marketing. To tell people the product exists, to make it desirable and actively sought out (i.e. to promote it) requires marketing. Because marketing is not a service. Marketing is the art of galvanising an entire organisation around what matters most - the customer. An impressed customer buys a product or service. A satisfied customer keeps coming back. To deliver impressed and satisfied customers means we need to keep talking to them, keep asking the right questions and keep responding. This requires marketing. Executed correctly, marketing is an investment in profitability and growth. —------------ Follow me, Lynne Fraser I’m on a mission to put proper marketing, and proper marketers, back on the map. I talk about: ➡ Getting back to the basics of marketing, to drive value and profit! ➡ How to manage stakeholders to ensure you have the time and space to do marketing properly ➡ How I can help save time, cut costs and deliver such brilliant work that marketing becomes indispensable to business

Dear Business Owner, Everything is not marketing! Yes, marketing is very important however, it does not solve all your business challenges. So today, I would like to share some business problems that marketing alone does not solve. Business Problems that Marketing does not solve..... 1. Financial Mismanagement 2. Human Resources Retention 3. Continuous sales of a bad product 4. Organizational Structure Add yours to the list. What business problems have you blamed on marketing, let's see if marketing can solve it or not