Optimum Click Ltd.

How we used paid ads to increase revenue by 701% for a maritime night vision camera 👁 When our client wanted to launch a new, state of the art camera, they asked us to find a way to explore and conquer the market. How did we do? 👉 1m users reached 👉 35m ad impressions 👉 701% revenue increase 👉 301% ROAS increase Want to conquer your market and sell more products online? We'll do that. Get in touch with our MD, Erno Horvath, directly via our contact page: https://lnkd.in/e83XuPNi

Building trust is the key. Here's how: Creating revenue estimations isn't just about making multiple versions. It's about building trust with decision-makers through accurate data. Introducing "Steps to Build Trust with Revenue Estimations". Use these techniques to: ↳ Strengthen internal relationships ↳ Enhance decision-making confidence ↳ Foster long-term partnerships These strategies will help you build trust and grow your business. What's your favorite technique? Conservative Estimate • Start with a very small growth projection. • Helps manage expectations. • Builds a foundation of trust. Moderate Estimate • Aim for a balanced growth rate. • Show realistic potential. • Gain confidence from stakeholders. Aggressive Estimate • Project a high growth scenario. • Show ambitious targets. • Inspire and motivate the team. Scenario Planning • Create multiple versions of estimations. • Prepare for different market conditions. • Show flexibility and foresight. Clear Communication • Share the logic behind each estimate. • Ensure transparency. • Build credibility with decision-makers. Data-Driven Approach • Use accurate data for projections. • Base estimates on solid research. • Enhance reliability and trust. Regular Updates • Provide frequent updates on estimations. • Show progress and adjustments. • Maintain ongoing trust. Collaboration • Involve key decision-makers in the process. • Ensure their input is considered. • Build a sense of ownership and trust. Risk Management • Identify potential risks in each scenario. • Show how to mitigate them. • Build confidence through preparedness. Long-Term Vision • Align estimations with long-term goals. • Show strategic planning. • Build trust through a clear vision. Consistency • Maintain consistency in your approach. • Avoid drastic changes without reason. • Build trust through stability. Repost this to help others in your network.

Content is king: We live in a content factory. AI, influencers, and even customers churn out content. You need your own content to stand out. Professional content builds trust. Consistency across videos, images, and channels makes your brand recognizable. Think of a color. Red? Coca Cola or Ferrari comes to mind. That's brand power. To achieve this: 1. Create Unique Content: → Develop original content that reflects your brand's voice 2. Maintain Professionalism: → Ensure high-quality production to build trust 3. Be Consistent: → Use the same style and tone across all platforms 4. Use Visual Identity: → Stick to a color scheme and design that people associate with your brand 5. Engage Your Audience: → Interact with your followers to create a community 6. Monitor and Adapt: → Track performance and tweak your strategy as needed This isn't just about creating content. It's about creating content that works.

Getting your content marketing in order is crucial. Here are 7 key points to focus on: 1. Team Quality ↳ Without a top-notch content marketing team, failure is likely. 2. Product-Market Fit ↳ Ensure your pricing is right and the product is understood. 3. Customer Retention ↳ Do customers return to purchase again? 4. Lifetime Value ↳ As a startup, understanding this can be challenging. 5. Demand Creation ↳ This is the most important part. It engraves your brand in people's minds. 6. Brand Recognition ↳ Make sure people can find you easily. 7. Moving Parts ↳ There are many elements to consider, but demand creation is key.

Consistency is key. Trust is built. One step at a time. 1. Start 2. Small 3. Within 4. Your 5. Boundaries 6. Prove 7. Your 8. Recommendations 9. Work 10. Consistently 11. Build 12. Trust 13. Over 14. Time 15. Higher 16. Strategic 17. Recommendations Trust is earned, not given. Show results, and trust will follow. Stay consistent, stay reliable.

Everyone wins with understanding product margins. Here's why. ↓ Share this post to highlight the importance of knowing your margins in business. Over the past 20 years, digital advertising metrics like ROAS have become standard: • ROAS is vital for PPC agencies, • It directly affects your bottom line, • But it doesn't tell the whole story. From a business perspective, knowing your product margins is crucial. You might sell a product for $5,000, but your $200 product could be the real moneymaker. Understanding your margins helps you make smarter decisions. Focusing only on ROAS can be misleading. Keep a close eye on your margins to truly understand your business performance.

Don't get lost in data. Selling many products is tough, but data helps. When you have thousands of products, trends matter. Analyzing data at a product level is key. But you can't do this for thousands of items. You need to aggregate data smartly. Many products are just variants. Different sizes, colors, or flavors. It's up to you or your agency to organize and visualize this data. Without good visuals, data is just a wall of text. Meaningless. Create systems to digest and present data. Use business intelligence tools or dynamic reports. Make sure everyone can access and understand them. Decision-makers need clear data to act. These systems help you start important discussions. If sales drop, you can reallocate resources. Small decisions based on good data make a big impact. TL;DR: Don't get lost in data. Smart data organization and clear visuals lead to better decisions.

Brands worry that "subscribe and save" hurts other products. Here’s why that’s wrong. And a few tips for using "subscribe and save" effectively: 1. Leverage loyalty: Subscribers are loyal; use this to introduce new products. 2. Use remarketing: Stay in touch through emails and other channels; keep your brand top of mind. 3. Upsell and cross-sell: Offer related products during the subscription process; maximize each customer interaction. 4. Build trust: Consistently deliver quality; customers will naturally gravitate towards your brand. 5. Embrace the ecosystem: Subscribers are part of your brand's world; use every touchpoint to engage them. 6. Adapt your strategy: Understand that these customers are different; tailor your marketing to their loyalty and engagement.

Every business needs to know its numbers. But many don't realize the cost of getting a new customer. Here's why: In the business world, Understanding your data is key. Successful companies know how to use their data. They know how much it costs to get a new customer. They know how much money they make from each customer. This isn't easy, but it's crucial. You need to manage and analyze your data. If you can't do it yourself, hire an agency. Agencies have the expertise you need. Companies that embrace data grow faster. They are more resilient. They make better decisions. Here’s what you need to do: 1. Analyze Your Data - Know your customer acquisition cost. - Understand your customer lifetime value. - Track these metrics regularly. 2. Use Internal Resources or Hire Experts - If you have the resources, use them. - If not, hire an agency. - Agencies bring valuable expertise. 3. Embrace Data-Driven Decisions - Make decisions based on data. - Use data to predict trends. - Stay ahead of the competition. In today's market, data is everything. Use it wisely, and you'll see your business grow. Ignore it, and you'll fall behind.

What do Amazon, Dollar Shave Club, and Birchbox all have in common? They use "Subscribe and Save" to boost their business. And this strategy shows how user behavior shifts dramatically. "Subscribe and Save": • Reduces average order value • Increases recurring revenue • Boosts customer loyalty • Simplifies shopping for customers All of which lead to better overall business performance. So, consider adding "Subscribe and Save" to your e-commerce site. Use this feature to enhance your business: → Offer essential products on a subscription basis. → Provide discounts for regular deliveries. → Educate customers on the benefits of subscribing. Because the growth you seek, Or the stability you need, Might be just one subscription away. "Set it and forget it."