Affiliate Marketing Expert, Co-Founder, CEO, Keynote Speaker, aiming to make the online word a better place one deal at a time.
The Power of NOT being perceived as a threat 😎 When Andreas Bischoff and I spoke about Lisa Moskotova and I doing a panel on traffic monetization via API, I didn’t think much of it other than being excited because I was going to be sharing the stage with someone whose knowledge complements mine and that loves tech as much as I do, which would make it a good session no matter what. But it turned out to be so much more than that… This is one of my favorite subjects and I speak about it very often, as per usual the audience was 95% male online marketers with different levels of experience on the subject. But this time it was so different and it left me thinking of what made it so!? 1) Lisa Moskotova and I have been friends for at least 10 years and know each others areas of expertise relatively well. 2) From the get go we set out to add as much value and knowledge as we could, given that we both dislike sessions that are disguised sales pitches. 3) We had fun with it. We understand that is a complex and complicated subject but also understand that there is power behind making something complicated seem simple and putting your audience at ease. 4) We are both extremely passionate about what we do and that translates to a great deal of positive energy in the room. 5) Like it or not the fact that it was just two women up there made it so unthreatening for the audience that by the second half of the session it became so interactive that we ended up running out of time. People opened up about their own experiences, their doubts, their fears, their challenges and because we were so nurturing and non judgmental: ALL FILTERS WERE OFF. It might have been one of my favorite sessions ever and if you have been following for a while you know I have a crazy amount of speaking engagements a year, so I decided to stop and try to come up with the answer to what made it different so I could share some takeaways to help us all: 1) Speak about stuff you are both, passionate and knowledgeable about. 2) Make the complex seem simple by not over complicating your explanations. 3) Try to gauge the level of knowledge of your audience so that you can adapt the complexity of your content to keep them engaged. 4) Do your best to add value to the attendees. 5) Understand the power of not being perceived as a threat and have sooo much FUN with it. Good vibes are contagious! #publicspeaking #onlinemarketing #affiliatemarketing #ceolife
CEO of Profitalize.com - Digital Marketing Consultant - Speaker - Helping businesses hyper profitably scale
2moHopefully will see ya’ll both at T&C in Vegas too!! And the best insights as always :) filters off always haha!:)