Omnicom Media Group’s Post

M-ED 173 When we track media mentions, we gather data on where and how often a brand is being talked about. However, the real power of media monitoring emerges when we dig deeper to understand the context in which these mentions occur and the sentiment behind them. This qualitative analysis helps us comprehend how the audience truly feels about the brand and what narratives are being constructed around it. For instance, if a #telecommunications company receives a surge in mentions following a new product launch, tracking mentions alone won't tell the whole story. By analyzing the context and sentiment, we can discern whether these mentions are positive, highlighting user satisfaction and excitement, or negative, pointing to issues and customer concerns. This deeper understanding enables the company to respond appropriately, address any issues, and amplify positive feedback. Similarly, in the #financial sector, understanding the sentiment of mentions during a crisis is crucial. Are customers worried, angry, or supportive? Contextual analysis allows financial institutions to craft their communications to reassure and engage their audience effectively, rather than just reacting to the volume of mentions. At P+ Measurement Services, we emphasize the importance of integrating context and sentiment analysis into our media monitoring services. By doing so, we provide our clients with a comprehensive view that enables them to shape their communication strategies with precision and impact. Media monitoring is about more than just counting mentions; it is about decoding the underlying messages and emotions to inform strategic decisions and foster meaningful engagement. #MediaMonitoring #ContextAnalysis #SentimentAnalysis

Exciting insights from Publicis Group's Q1 2024 earnings report! A recent article from Marketing Dive delves into the company's performance, highlighting key trends in the marketing industry. Key takeaways from the article include: - Cookie Death Impact: Publicis Group navigated the challenges posed by the "cookie death" in digital advertising, showcasing resilience and adaptability in the evolving landscape of consumer data privacy. - Tech Rebound: The company experienced a rebound in technology-related revenues, indicating a positive trajectory in leveraging technology to drive marketing strategies and client engagement. - Strategic Initiatives: Publicis Group's strategic initiatives, including investments in data-driven solutions and digital transformation, contributed to its overall performance and market positioning. - Industry Outlook: The Q1 2024 earnings report reflects broader trends in the marketing industry, highlighting the importance of innovation, agility, and data-driven approaches in driving business growth. This earnings report underscores the significance of staying ahead of industry changes and leveraging technology to create value for clients and stakeholders. As a member of the Publicis Group family, I find these developments particularly interesting and inspiring. They reaffirm our commitment to staying ahead of industry shifts, driving innovation, and delivering exceptional results for our clients. Check out the full article - https://lnkd.in/e2qHuj3G #publicisgroup #digitashealth #marketing #q1report

Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. The company is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%.  Arthur Sadoun, Publicis Groupe’s chairman and CEO, attributes the optimism to three core areas: double-digit growth within its media business and marketing technology firm Epsilon; its success in new business; and the tech sector’s rebounding spend with Publicis. https://adweek.it/3LADL0F

Watch Jonathan Nelson of Omnicom Media Group Digital in conversation with Neeta Nair, Editor, IMPACT where the digital expert talks about trends dominating #CannesLions2024, the new structure of the agencies, and the power of data in marketing. For all the latest buzz on the 71st edition of the Festival of Creativity keep following IMPACT on all our social media channels. #ImpactAtCannesLions2024 #IndiaAtCannesLions2024

Top read for the day candidate (it’s still early): I really think that social media strategy is something to watch closely right now in context of SEO. Search Engines won’t stay put and a website’s social signals seem like a good candidate for increased weighting given the current AI disruption. I also think channels will continue to enmesh and that creating a strong brand cohesiveness and advanced audience/customer segmenting should be on marketer’s agendas. Hot take: i wouldn’t be surprised to start seeing new buzzwords for holistic strategies pop up, but the fundamentals will be same: have a strong brand, drive the right traffic a page (paid media and SEO), engage with users on social, leverage conversion data to optimize and mine for audience insights. #socialemediamarketing #marketing #seostrategy #seo

𝐓𝐨𝐩 5 𝐚𝐠𝐞𝐧𝐜𝐲 𝐠𝐫𝐨𝐮𝐩𝐬: 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐋𝐨𝐬𝐞𝐫𝐬? 📊 Let's dive into some key metrics that highlight who’s leading and who’s lagging behind. Here are the highlights: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 (2019-2023): WPP nearing $20B; Publicis and Omnicom close behind. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐚𝐧𝐝 𝐌𝐚𝐫𝐠𝐢𝐧𝐬 (2019-2023): Publicis leads with margins nearing around 20%; IPG and Omnicom at 16%. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (2019-2023): Publicis leads, surpassing $20B; Omnicom and IPG follow. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞𝐬 (2019-2023): Publicis at 8.2; WPP around 4.0. 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (2019-2024): Omnicom over 20; WPP and Publicis around 20; Dentsu at 13. Curious to see the full charts and dive deeper into the numbers? Swipe through to explore these trends visually. What do you think explains the 2x difference in EBITDA multiples between Publicis and WPP? Share your insights in the comments! 💬

A great revenue summary from Andreas Reiffen of the big 5 agencies, but my question is which one is best poised to win in Digital Commerce? The best way to answer that is first to examine each one's capabilities, and to do that we need to find where their capabilities lie. In comments I've added a visualization of each holdco's holdings, from Eskimi. As you can see, each holdco is a sprawling network of agencies and capabilities, so it can be hard in some cases to figure out where their DC core resides, much less assess their strengths. To get started, here's the mapping I've come up with. Please let me know in comments if I've missed anything! Omnicom --> newly announced Flywheel Commerce Network. Not entirely clear exactly what it is but I believe it exists within OMG (Omnicom Media Group). Looks like there may also be DC capabilities in OMD USA and PHD? WPP --> I'm aware of Wavemaker within GroupM. Others? Do they have a centralized effort focused on digital commerce? Publicis - Profitero, CitrusAd, and data from Epsilon. dentsu - iProspect. Anything else? IPG Mediabrands - ???

Publicis and Omnicom are both up 8% YTD while other agencies are struggling. What can we learn from their success? They’ve both carved out advantages through tech and data that allow them to deliver personalized experiences at scale — in fact, they both used that phrase in their most recent earnings calls. For Publicis, this boils down to the acquisition of Epsilon in 2019. For Omnicom, it is their Omni platform. In both cases, what this is really about is incremental reach and scale. How do we take high volumes of data and turn it into impactful connections with customizable audiences we’re not reaching elsewhere? In a market rife with fraud, brand-unsafe inventory, and MFAs, curation is the name of the game. There’s a lot of data out there; the media buyers that have the tech investments required to make it useful are the ones who will win.

The Forrester Wave™ Global Media Management Services Report is out — Tinuiti received the highest possible scores in the Media Planning, Measurement and Attribution and is the only agency to receive the highest possible score in the Media Planning criterion.  Get the full download. “To deliver true full-funnel success, brands must combine deep channel expertise with sophisticated audience and media planning. Tinuiti is the only agency to receive the highest score in the Media Planning criterion, with the Forrester report citing “Tinuiti excels in media planning through a next best customer approach, powered in equal parts by its TAPS planning process and propriety Bliss Point technology.” To us, this long-awaited Forrester Wave report reinforces Tinuiti’s commitment to ongoing innovation and evolution—and that's exactly what we set out to demonstrate.” said Tinuiti President Jeremy Cornfeldt. Get the report: https://lnkd.in/dVYSWhsf #forrester #forresterwave #measurement #media #mediamanagement #mediaplanning #digitalmedia #performancemedia #retailmedia #commercemedia #addressablemedia #attribution #fullfunnel #analytics #influencermarketing #principalbasedbuying #mediastrategy #audienceplanning #digitalbuying

🌟 Exciting News from our Media Reactions 2024 Study! 🌟 We are thrilled to announce that TikTok has been ranked as the most innovative advertising publisher by marketers. Additionally, Google has been ranked as the most trusted brand by marketers. Congratulations to both TikTok and Google for these remarkable achievements! Download the free booklet to find out how other media platforms rank and how consumers perceived them: https://loom.ly/fg2QdXM #MediaReactions #Marketing #Media #Advertising