Omar Ahmed’s Post

Hats off Cocacola Now and Momentum Worldwide. Love this.   A collaboration with Storm Reid, Coke’s new Spiced pop up (live for 2 days in NYC), invited consumers to generate a piece of personalised AI art, simply by describing the taste sensations of the new product.   3 simple reasons to applaud this campaign:-   ✅ Tech – AI, for the sake of it, seems to now be a thing. But the tech at the heart of this experience, plays a purposeful role, underlining the product credentials (and nicely drives wider trial through curiosity and intrigue). ✅ Reach – by their nature pop-ups are short lived, and tactical. The collab with Storm Reid not only brings celebrity and kudos, it significantly extended the (minimal) in-real-life reach of a 2 day activity to millions globally. ✅ Curb appeal – who wouldn’t like a slice of Coke NPD budgets, but imaginative aesthetics should be celebrated here.  Big, bold and a stand out brand beacon every pop up strives to be, but a low cost vinyl fascia rarely lives up to. #brandexperience #experiential #retailmarketing #fmcgindustry

That Coca-Cola is a phenomenon, everyone knows, but this strategy went beyond brilliant. 🤯 This campaign started in 2011 when Coke noticed a decline in young Australian consumers. So, they tapped into emotions by personalizing bottles with names. Genius move, right? It created a deep connection, boosting credibility and sales. Lesson learned: marketing is all about connection. Your brand should evoke belonging and affection. When you nail that, you don't just have customers, you have devoted fans. 🥤✨ . . . #marketinginsights #business #smallbusiness #digitalmarketing #socialmedia #growthmarketing #socialmediamarketing #marketingagency

Coca-Cola's latest ads are turning heads for what they're missing – their iconic beverage. In a surprising twist, the soft drink giant is shifting focus from the fizz to life's everyday joys. This bold new campaign has everyone talking. Instead of showcasing their signature drink, Coca-Cola is celebrating the simple pleasures that make life special – from a child's laughter to a warm hug from a friend. By removing the product, they're not just selling a drink; they're promoting a lifestyle of joy and connection that resonates with us all. Want to be part of this happiness revolution? Watch Coca-Cola's new ads and share your own moments of everyday joy using #CocaColaJoy. Let's spread happiness together, one moment at a time. For more expert tips and personalized performance marketing advice, follow Logiya Sundar! #advertising #marketing #latest #trending #explore #creative #creativeads #creativity #creativespot #brand #campaign #CocaCola #beverage #Coke

💯 Coca-Cola's "Spills" campaign is all about occasion-based moments of consumption (something we at Ipsos know a thing or two about 😉). And by leveraging instantly recognisable brand assets and associating them with relatable moments of connection, they've created a powerful emotional linkage that transcends the product itself. #BrandStorytelling #DistinctiveBrandAssets #Marketing #RealMagic

Marketing Lessons: The New Coke Fiasco In '85, Coca-Cola's attempt with "New Coke" taught us key marketing lessons: Respect Loyalty: Underestimating consumer love for the original formula can backfire. Beyond Taste Tests: Emotional connections matter more than test preferences. Authenticity First: Consumers value authenticity over profit-driven changes. Balance is Key: Recovering with "Coca-Cola Classic" stressed balancing innovation with brand heritage. Takeaway: Understand your consumers' emotional ties—it's often as crucial as the product itself. #marketing #brandstrategymatters #lessonslearned

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

Diet Coke recently debuted "This is My Taste," a new campaign featuring the actor Jamie Dornan. This 20-second ad captured our attention as it seems to really embody the essence of personal expression and the joys of unique passions. Watch out for Dornan lounging on a whimsical pink unicorn floatie. 🦄 😮 So, what exactly makes this ad a success? 🤔 We find it captures a certain level of authenticity that more and more companies are attempting to market. As the world shifts towards individuality, Diet Coke encourages viewers to celebrate their identities and transform any small moment into something worth savoring. This seems to be a direct result of younger generations, like Gen Z, who have expressed clear interest in connecting with brands on a deeper level than ever before. For more advertising insights and to keep up with the latest trends in marketing, be sure to browse our blog: https://lnkd.in/g8qJQrXt #DietCokeCampaign #JamieDornanAd #PersonalExpression #UniquePassions #AuthenticityMatters #GenZMarketing #AdoftheMonth #AdSpotlight

Brands that stand the test of time do more than just sell products or services—they create experiences. Coke’s recipe change in the 70s taught us that customers connect with brands through memories and moments, not just taste. Pepsi’s taste tests won the flavor battle, but Coke won the loyalty war by bringing back the classic flavor customers loved. The takeaway? Brands, that matter go beyond transactions. Build connections, create experiences, and become a part of their customer’s journey. That’s where true loyalty lives. #BrandBuilding #CustomerExperience #Marketing

What is brand equity? Well if I told you there is no red in this picture it would go some way to explaining it… All of those interactions that we all have with the worlds most famous soft drink, build up an image in our brain. We know it, we understand it and it is familiar. So familiar in fact that, when an image like this doesn’t show us what we know to be a can of coke, our brain does the rest to make sure it aligns with what we know to be true. Coca Cola is red. #BrandEquity #Interactions #Familiarity #WhatsInABrand

Imagine your favourite snack and beverage teaming up for the ultimate treat. Coca-Cola and Oreo are creating a limited-edition combo that blends nostalgia with innovation, sparking curiosity and driving impulsive buys. For marketers, it is a powerful example of how two iconic brands can come together to amplify their reach and create a buzz-worthy moment. This campaign isn't just about a product; it's about leveraging brand equity, creating memorable experiences, and pushing boundaries to captivate a global audience. How can your next campaign create a similar impact? . . . #MarkiverseMedia #CocaColaXOreo #UltimateTreat #IconicBrands #BrandCollaboration #NostalgiaMeetsInnovation #MemorableMoments #MarketingMagic #GlobalBuzz #ImpulseBuys #AmplifyYourReach