Kathrine Starke’s Post

💯 Coca-Cola's "Spills" campaign is all about occasion-based moments of consumption (something we know a thing or two about 😉). And by leveraging instantly recognizable brand assets and associating them with relatable moments of connection, they've created a powerful emotional linkage that transcends the product itself. #BrandStorytelling #DistinctiveBrandAssets #Marketing #RealMagic

What is brand equity? Well if I told you there is no red in this picture it would go some way to explaining it… All of those interactions that we all have with the worlds most famous soft drink, build up an image in our brain. We know it, we understand it and it is familiar. So familiar in fact that, when an image like this doesn’t show us what we know to be a can of coke, our brain does the rest to make sure it aligns with what we know to be true. Coca Cola is red. #BrandEquity #Interactions #Familiarity #WhatsInABrand

Excited to share the marketing strategy of Coca Cola, delving into how Coca-Cola masterfully leverages nostalgia and tradition in its marketing strategies. From personalized bottles to tapping into collective memories, this strategy has not only captured hearts but also driven sales. Dive into the power of storytelling and the enduring impact of connecting with consumers on a deeply personal level. For more information, kindly go through the slides. . . . . . #ShareACoke #MarketingStrategy #NostalgiaMarketing

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

👇 The marketing secrets of Coca Cola👇 Beyond the Bottle: Coca-Cola’s genius isn’t in the syrup; it’s in the stories. Every ad, every campaign is a heartbeat, connecting people through shared moments of joy, nostalgia, and unity. Your move? Weave your product into the larger tapestry of your audience’s lives. Timeless Yet Timely: The iconic logo, the classic bottle, yet Coca-Cola dances effortlessly with the times. It's a delicate ballet of keeping the core intact while embracing change. For you, it means anchoring your brand in unwavering values, yet always tuning into the zeitgeist. Experience is Everything: Coca-Cola transforms drinkers into disciples through unforgettable experiences. From personalized labels to vending machines that connect strangers across the globe, Coke turns every interaction into a story worth telling. The takeaway? Craft experiences so unique, your audience can’t help but become your storytellers. ✨ Want to be unforgettable? Comment „Strategy“ and I give you a free marketing audit for your business. #cocacola #marketingsecrets #storytelling #branding #digitalmarketing

You look at some ads and say "Wow". This one from The Coca-Cola Company is right there. The brand places emotions over the product, celebrating the spills and the caption goes, "Worth every drop." Perfectly warm. Placing the link to the TVC in comments because static works best in my opinion. #marketing #branding #creativeads #brandstorytelling #emotionalmarketing

You look at some ads and say "Wow". This one from The Coca-Cola Company is right there. The brand places emotions over the product, celebrating the spills and the caption goes, "Worth every drop." Perfectly warm. Placing the link to the TVC in comments because static works best in my opinion. #marketing #branding #creativeads #brandstorytelling #emotionalmarketing

It’s hard to believe that promoting a sugary carbonated beverage for babies was once considered a good idea. Yet norms and perceptions change (thankfully). And what was once considered acceptable can quickly become outdated. Reflecting on the past can help brands foresee potential pitfalls and navigate advertising strategies more responsibly. What practices should we reconsider to ensure we’re building a positive, lasting brand image?

🌟 Reading Business: Today's Episode - The Power of Perception in Business 🌟 Today, I delved into the world of tangible and perception value in business. "Good brands sell you product, Legendary brands sell you emotions." Take Coca-Cola for instance, a sugary beverage that isn't exactly a health elixir. Yet, its enduring success lies in its ability to evoke powerful emotions and associations. Through iconic advertising campaigns and branding efforts, Coca-Cola has transformed itself into more than just a drink; it's a symbol of joy, togetherness, and nostalgia. This elevation of perception value has not only cemented its place in our hearts but also driven remarkable profits for the company. It's a testament to the profound impact of perception in shaping consumer behavior. Let's remember: it's not just about what a product does, but how it makes us feel. #PerceptionValue #MarketingMagic #BusinessInsights At the end, don't forget to #boycott and #freepalastine

Did you know that each year, alongside special awards like Holding Company or Network of the Year, Cannes Lions also publishes the prestigious Cannes Lions Ranking Report? The 2024 edition is now available. Explore the highlights below: - Top-Ranked brands by sector - Leading agencies by city, country and region - Most decorated agencies & indies by track category including Classic, Craft, Engagement, Experience, Strategy and Good