Omar Gonzalez’s Post

Total global stock of frequent-flyer miles may now be worth almost $500 billion. But, more than half of these miles are not even earned by flying! (Economist) ✈ With more than 70 global FFPs (frequent flyer programs), a complex array of alliances and billions of issuances, airmiles are the most valued loyalty currency in the world. 💲 But this age-old loyalty currency has undergone a massive evolution over the last decade, especially with how it’s earned and redeemed. So, what drives the success of today’s airline loyalty programs (& airmiles)? What does it take for an airline to deliver a high ROI loyalty experience? In the carousel below, we dive into the four key levers of today’s airline loyalty programs. We do this by citing examples from the program specifics of Singapore Airlines, an airline often ranked No.1 in global customer surveys. ❇ One clear conclusion emerges – Airlines have a complex ecosystem with hundreds of partners, region-specificity, and dynamic program structures. How does an airline or user navigate this complex web? The answer might lie in a new kind of customer engagement solution - An integrated digital platform that can create unique/immersive user experiences (higher reward utilization) while optimizing on costs (lower CPP). This platform would offer - 1.   Scalable Reward Accrual 2.   Cross-platform Reward Redemption 3.   Connected & Interoperable Offers Ecosystem 4.   Data-driven & Predictive Customer Segmentation 5.   Operations – Customer support, Concierge, and Program management. And this is exactly the value proposition of R360 Group. Reach out or comment below to know more. Ready to upgrade your loyalty stack? #weknowloyalty #R360 #singaporeairlines

Total global stock of frequent-flyer miles may now be worth almost $500 billion. But, more than half of these miles are not even earned by flying! (Economist) ✈ With more than 70 global FFPs (frequent flyer programs), a complex array of alliances and billions of issuances, airmiles are the most valued loyalty currency in the world. 💲 But this age-old loyalty currency has undergone a massive evolution over the last decade, especially with how it’s earned and redeemed. So, what drives the success of today’s airline loyalty programs (& airmiles)? What does it take for an airline to deliver a high ROI loyalty experience? In the carousel below, we dive into the four key levers of today’s airline loyalty programs. We do this by citing examples from the program specifics of Singapore Airlines, an airline often ranked No.1 in global customer surveys. ❇ One clear conclusion emerges – Airlines have a complex ecosystem with hundreds of partners, region-specificity, and dynamic program structures. How does an airline or user navigate this complex web? The answer might lie in a new kind of customer engagement solution - An integrated digital platform that can create unique/immersive user experiences (higher reward utilization) while optimizing on costs (lower CPP). This platform would offer - 1.   Scalable Reward Accrual 2.   Cross-platform Reward Redemption 3.   Connected & Interoperable Offers Ecosystem 4.   Data-driven & Predictive Customer Segmentation 5.   Operations – Customer support, Concierge, and Program management. And this is exactly the value proposition of R360 Group. Reach out or comment below to know more. Ready to upgrade your loyalty stack? #weknowloyalty #R360 #singaporeairlines

In today’s competitive travel industry, the right reservation system isn’t just a tool—it’s a cornerstone of success. Here’s how AirTime Connect’s Reservation System is elevating airline operations to new heights of success: - Boost Efficiency: Streamline booking processes, reduce wait times, and minimize errors. Efficiency isn't just good for operations; it's great for customer satisfaction. - Enhance Revenue Management: Leverage advanced analytics and forecasting to optimize pricing strategies and maximize revenue on every flight. - Seamless Integration: Connect seamlessly with other systems like Departure Control and Customer Management, providing a holistic view of operations and enhancing the customer experience. - Real-Time Data: Make informed decisions with up-to-the-minute data, improving responsiveness in a fast-paced market. Don’t just meet the industry standards—set them. Implement a reservation system that drives performance and delights customers every step of the way! #aviation #traveltech #airlinemanagement #customersatisfaction #innovation

great insights

The latest insights from Oneworld and SkyTeam CEOs highlight a significant transformation in the airline industry. The focus is no longer solely on expanding networks and adding new members. Instead, alliances prioritize customer experience, seamless integration, and loyalty programs to foster customer growth. This shift is a response to evolving customer needs. Travelers increasingly seek seamless journeys with personalized experiences and recognition across multiple carriers. Airline alliances adapt by focusing on technological advancements, loyalty program integration, and enhanced customer services. Key takeaways and some plus; 1- Airline alliances are evolving to prioritize customer needs. 2- The focus is on improving customer experience, integration, and technology, not just network expansion. 3- Seamless CX and loyalty programs are crucial for customer growth. 4- The alliances are open to new members but emphasize strategic fit and customer benefits. This transformation highlights the industry's commitment to providing exceptional customer journeys and building lasting relationships with travelers. #airlinealliances #customerexperience #loyaltyprograms #aviation #travelindustry

Data will help airlines deliver a dynamic offer that's more targeted to customers' preferences and optimized for their businesses. Read the article from Rich Kassner, director of product strategy at ATPCO, on #PhocusWire: https://bit.ly/45yMAl4 #travelnews #travelindustrynews #travelindustry #airlineindustry #traveldata

NDC (New Distribution Capability) is an IATA-led standard that modernizes airline distribution by enabling richer, more personalized offers through direct API connections. It allows airlines to provide dynamic pricing, customized ancillaries, and tailored offers directly to travel agents and customers, bypassing traditional GDS limitations. NDC enhances transparency, giving travel agents access to full content and exclusive offers. It also streamlines the booking process, improving efficiency and reducing dependency on intermediaries. Overall, NDC empowers airlines and agents to deliver a more engaging and personalized customer experience. NDC testing ensures the seamless integration and functionality of NDC APIs, validating accurate fare display, booking processes, and personalized offers. It also checks system performance, scalability, and compliance with IATA standards, guaranteeing a smooth customer experience. #NDC #TravelTech #AirlineDistribution #DynamicPricing #Personalization #CustomerExperience #AviationInnovation #DirectDistribution #AncillaryServices #NDCTesting #APIIntegration #TravelTech #AirlineDistribution #CustomerExperience

10 years ago I raised the question of the relevance of a central airfare database in a world of API connectivity between air travel suppliers and sellers. Today's opinion piece by ATPCO's Rich Kassner in PhocusWire provides some answers related to Dynamic Offers: 👉 "global airlines have invested millions in new technology to deliver more than just dynamic prices. They are generating truly dynamic offers that include ancillaries and other product elements" => Agreed, the product and the price are determined dynamically by airlines for more relevance to customers 👉 "Airlines cannot just rely on its existing rules-based offer systems" => fully agreed, AI can help identify patterns and trends, and generate relevant offers with higher conversion ratios 🤗 👉 "The leading-edge airlines are employing both dynamic price adjustment and adjusting the content" => hmmm, if an airline knows the ideal (bid) price in real-time (based on demand forecast, remaining capacity, and other inputs), why would they need to find a fare from which to make an adjustment? 🤔 👉 "The product catalog contains all the individual items that can comprise an offer. (...) This catalog of products separated from prices has three separate but related use cases" => Indeed, while products have relatively stable attributes, prices can be completely dynamic, reflecting supply and demand in real-time 👉 "Having access to records of other filed fares provides insights that advertisers can use for competitive pricing and positioning" => respectfully, no... filed fares may be displayed or not, sold or not, ... at best they can support fixed price deals, at worst they may look like competitors aligned on prices... 🙈 #Offersandorders #airlineretailing #productcatalogue https://lnkd.in/eDqCG8JJ

"As an industry, the focus needs to shift towards catering to and personalizing the traveller’s needs, not simply pushing ticket sales." Jitendra Sindhwani writing for Business In The News, on airlines embracing customer-centric retailing to enhance traveler satisfaction and drive industry growth. #Aviation #AirlineRetailing #TravelTechnology #IBSSoftware