Oliver Kenyon’s Post

"But to be honest, the best kind of research that we've found is just doing a ton of qualitative research, video-based qualitative research." In a captivating episode of the "Design Better" podcast hosted by Elijah Woolery and Aarron Walter, Hiroki Asai, Global Head of Marketing at Airbnb, unveils this pivotal aspect of Airbnb’s strategy that sets it apart as a design-centric company: 🔍 Qualitative Research. This emphasis on qualitative insights underscores Airbnb's commitment to bridging the perception gap between internal assumptions and real-world user experiences. It informs strategy, enriches understanding, and ensures that products resonate authentically with users. "Because when you hear what other people are saying, and see them talk about it... You really get this understanding of the disconnect between who you think you are and who you actually are." Transformative Impact: Airbnb’s commitment to qualitative research ensures their product development is deeply rooted in real user experiences. While quantitative data provides the "what," qualitative research delivers the "why" and "how," adding depth and context to the numbers. Understanding the human stories behind the data allows Airbnb to design experiences that are not only functional but deeply meaningful. As a user experience designer, this conversation really highlights the impact putting your users first can have. It's not about imagining what the user needs, but getting a raw and unfilitered look at their actual feelings, perceptions, and NEEDS! I find this approach inspiring, pushing me to integrate a similar empathy-driven perspective into my own design process. 🤔 How can more companies benefit from embracing qualitative insights to enhance user experiences? What stories are your users telling that quantitative data might miss? P.S. Go listen to Design Better to learn more about design from so many different fascinating perspectives! The wide range of topics they cover have always been so interesting and this year they're definitely becoming one of my top 3 podcasts to listen to:) - 👋 I'm Jyotsna–I write about design from a student perspective. 💬 Like and comment to support. 🔄 Repost to build awareness about design. #DesignBetter #UXDesign #IndustrialDesign #Airbnb #QualitativeResearch #UserExperience #DesignInspiration

On #BraveUX this week, Dr. Ari Zelmanow shares insight into his life as a police detective 🕵️♂️, how he transformed into a PhD and then UX researcher 😎, and how researchers can become strategic partners ♟️. Highlights include: ⭐ What insight did your time as a detective give you into your fellow humans? ⭐ How do you communicate the value of research to the business? ⭐ What is the most impactful way to present research findings? ⭐ Why is it important to associate a level of certainty with research findings? ⭐ What is the most important thing for researchers to focus on right now? Plus much more! - - - - - 📺 Want to watch or listen 🎧 to the episode? 👉 Find the links in the comments, or search for Brave UX with Brendan Jarvis 🇺🇦 on YouTube or on your favourite podcast platform. - - - - - Who is Ari Zelmanow? Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty’ research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation 💪. He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective 🕵️♂️. Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter 🦤. Complementing Ari’s decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology 🧠. - - - - - Don’t forget to check out the show notes on YouTube for quick-access to interview chapters, as well as where to find Ari. #UX #UXR #UXResearch #UserResearch #DesignLeadership

Insightful talk with Jay Sanders (Sr.Manager, Digital Experience and Product Marketing, Progress) on how Ai is enhancing user experience.

UX researchers, get off your throne :) Yes, UX research is a skill - but we are doing it to inform the team so we can all make better-informed decisions TOGETHER. In my early research days, most of my research ended in a lengthy presentation or documentation. But I've long changed that. My research approach is very collaborative, using tools like Figjam or Miro. I've shared my process step by step in this podcast (link below). #uxresearch #researchprocess #uxdesign #agile #collaboration #uxinsights

🤖✨ Episode 20 of 'AI and the Next Chapter of UX': Mastering AI & Design Skills 🎧 Sharing the last episode of this series! For the finale episode, I’m focusing on something all designers can benefit from consistent practice. Whether it’s exploring new AI tools or brushing up on essential UX and UI principles, building skills bit by bit is what keeps us ready for the future. Enter Uxcel – a tool I use daily through their app, even if it’s just for 5 minutes. They’re constantly updating content across every aspect of UX and UI, making it a powerhouse for keeping up with the latest in design. With new topics added regularly, Uxcel keeps things fresh and helps me sharpen my skills in a way that fits easily into my day. Thank you Uxcel and Thank you to everyone who joined me and followed along  with each episode in this series. 🤗 you can download the Uxcel app to practice your UX/UI skills on the go. Link to Uxcel website: https://uxcel.com #UXDesign #AIandDesign #Uxcel #DesignTools #UIUX #AIDesign #DesignSkills #FutureOfDesign #ProductDesign #AIinUX

Coming next week -- Season 2 Episode 12 of UX Leadership by Design with Rina Alexin, CEO of Productside. *The Future of Product Management is AI & Data* I speak a lot about value creation in the design and product management process. But as Rina clarifies "...if you're not creating value or you're not making that value visible with data, then it's a moot point. You're not creating value." #productleadership, #designleadership, #productmanagement, #uxpodcasts, #productmangementpodcasts

F5 has a market cap of $14.4B. And, Kristy Morrison has contributed a lot to that. She's the Director of Digital Marketing over there, specializing in optimizing the customer journey with AI, analytics, and more. Kristy joined Stephen M. Lowisz on the GTM Secrets podcast to discuss everything AI in demand gen, UX, and more. Go check out the full episode to get MASSIVE insights from her vast experience at F5 and PwC. #gtm #demandgen #demandgeneration

A sort of out of left field takeaway from today’s podcast where I got to interview Dr. Uohna Thiessen. When speaking on the research, development and implementation of chatbots, she briefly mentioned the impact of the user’s experience and how (paraphrasing) a poorly developed bot could easily disillusion users. Meaning, an initial experience gone sideways could turn someone…especially someone new to engaging in these systems…sour to them and less inclined to engage again. It made me think about my own hesitation with being present, being public, being connected. Fearing my own seemingly poorly developed social skills will create a less than favorable initial UX. Be it from the introversion or the inexperience or the weirdness, leaving the user…less inclined. I told yal it was an out of left field takeaway. Hear me out… I am terrified that as I’m learning to people, entering spaces where I’m convinced everyone else has got it all together, I’m going to do or say something “off” and then that will be it for me. End program. Listen, if you’ve gotten this far reading and now you’re looking for answers, thank you but I’m sorry to have wasted your time cuz I got nothing. But I will admit that saying this out loud has triggered some internal reprogramming. So maybe I’m closer to being ok with trying. And if I falter, I’ll bravely exercise my right to my re-do. Was ANYBODY able to pick up what I just put down?! If not, all good. Because I’m giving myself permission to run that back.

Understanding Quantitative vs Qualitative Data in UX Research In this insightful moment from Pulse by Intuji, Julian Wallis asks Cory Lebson to break down the differences between quantitative and qualitative data, especially for executives unfamiliar with the nuances of UX research. Cory explains that quantitative data is often shallower but can provide statistical significance: "You could say with confidence, 'Here’s our answers.' You can ask many questions, and sometimes even get freeform responses, adding a qualitative element." On the other hand, qualitative data is more generative, providing deeper insights and ideas. "It’s less about large numbers but more about understanding where users get stuck, what their pain points are, and how to generate improvements," Cory explains. To learn more about how UX research can drive product success, catch the full conversation on Pulse by Intuji: ➕ YouTube - https://buff.ly/4cB1E4N ➕ Spotify - https://buff.ly/3J3MQxV ➕ Apple Podcasts - https://buff.ly/4cCnRiZ ➕ Deezer - https://buff.ly/3J3MQOr Stay connected for updates: 👉 LinkedIn - https://buff.ly/3R0fVik 👉 YouTube - https://buff.ly/4cB1E4N 👉 TikTok - https://buff.ly/4aIF3S9 👉 Instagram - https://buff.ly/4bWe85F 👉 X/Twitter - https://buff.ly/3J3MQ0T 👉 Website - https://buff.ly/4aIF3l7 #UXResearch #QuantitativeVsQualitative #PulseByIntuji #DataAnalysis #ProductDevelopment #Leadership #UserExperience

Wanna hear about one of my most fun applications of UX and one of the reasons I'm most glad I joined the University of Houston Digital Media Program? Check out this podcast, where I join two of my colleagues to talk about the intersection of UX and Digital Humanities. https://lnkd.in/ggk_gVUW