Jyotsna Bhageria’s Post

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UX Designer | Creating Intuitive & Enhancing Human Experiences | ID & Product Design @ Georgia Tech | Previously UX Design Intern @ Gupshup, Sujosu

"But to be honest, the best kind of research that we've found is just doing a ton of qualitative research, video-based qualitative research." In a captivating episode of the "Design Better" podcast hosted by Elijah Woolery and Aarron Walter, Hiroki Asai, Global Head of Marketing at Airbnb, unveils this pivotal aspect of Airbnb’s strategy that sets it apart as a design-centric company: 🔍 Qualitative Research. This emphasis on qualitative insights underscores Airbnb's commitment to bridging the perception gap between internal assumptions and real-world user experiences. It informs strategy, enriches understanding, and ensures that products resonate authentically with users. "Because when you hear what other people are saying, and see them talk about it... You really get this understanding of the disconnect between who you think you are and who you actually are." Transformative Impact: Airbnb’s commitment to qualitative research ensures their product development is deeply rooted in real user experiences. While quantitative data provides the "what," qualitative research delivers the "why" and "how," adding depth and context to the numbers. Understanding the human stories behind the data allows Airbnb to design experiences that are not only functional but deeply meaningful. As a user experience designer, this conversation really highlights the impact putting your users first can have. It's not about imagining what the user needs, but getting a raw and unfilitered look at their actual feelings, perceptions, and NEEDS! I find this approach inspiring, pushing me to integrate a similar empathy-driven perspective into my own design process. 🤔 How can more companies benefit from embracing qualitative insights to enhance user experiences? What stories are your users telling that quantitative data might miss? P.S. Go listen to Design Better to learn more about design from so many different fascinating perspectives! The wide range of topics they cover have always been so interesting and this year they're definitely becoming one of my top 3 podcasts to listen to:) - 👋 I'm Jyotsna–I write about design from a student perspective. 💬 Like and comment to support. 🔄 Repost to build awareness about design. #DesignBetter #UXDesign #IndustrialDesign #Airbnb #QualitativeResearch #UserExperience #DesignInspiration

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Elijah Woolery

Co-host of the Design Better Podcast, Lecturer at Stanford University

5mo

Thanks for sharing the episode, Jyotsna! Glad it was helpful for you. 🙌

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