"But to be honest, the best kind of research that we've found is just doing a ton of qualitative research, video-based qualitative research." In a captivating episode of the "Design Better" podcast hosted by Elijah Woolery and Aarron Walter, Hiroki Asai, Global Head of Marketing at Airbnb, unveils this pivotal aspect of Airbnb’s strategy that sets it apart as a design-centric company: 🔍 Qualitative Research. This emphasis on qualitative insights underscores Airbnb's commitment to bridging the perception gap between internal assumptions and real-world user experiences. It informs strategy, enriches understanding, and ensures that products resonate authentically with users. "Because when you hear what other people are saying, and see them talk about it... You really get this understanding of the disconnect between who you think you are and who you actually are." Transformative Impact: Airbnb’s commitment to qualitative research ensures their product development is deeply rooted in real user experiences. While quantitative data provides the "what," qualitative research delivers the "why" and "how," adding depth and context to the numbers. Understanding the human stories behind the data allows Airbnb to design experiences that are not only functional but deeply meaningful. As a user experience designer, this conversation really highlights the impact putting your users first can have. It's not about imagining what the user needs, but getting a raw and unfilitered look at their actual feelings, perceptions, and NEEDS! I find this approach inspiring, pushing me to integrate a similar empathy-driven perspective into my own design process. 🤔 How can more companies benefit from embracing qualitative insights to enhance user experiences? What stories are your users telling that quantitative data might miss? P.S. Go listen to Design Better to learn more about design from so many different fascinating perspectives! The wide range of topics they cover have always been so interesting and this year they're definitely becoming one of my top 3 podcasts to listen to:) - 👋 I'm Jyotsna–I write about design from a student perspective. 💬 Like and comment to support. 🔄 Repost to build awareness about design. #DesignBetter #UXDesign #IndustrialDesign #Airbnb #QualitativeResearch #UserExperience #DesignInspiration
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The Emotional Edge: Why Users Forgive Flawed Products As product builders, we've all been there - pouring our hearts into creating perfect experiences, only to see users forgive (and even love) our mistakes. What's behind this phenomenon? It turns out, emotions trump logic. When users form an emotional connection with our products, they're more likely to: - Overlook imperfections - Forgive minor errors - Become loyal advocates So, how do we create this emotional magic? Three Key Ingredients: 1. Shared values: Align your product with users' core beliefs. 2. Personalization: Tailor experiences to individual needs. 3. Storytelling: Weave narratives that resonate. Take Airbnb's "Belong Anywhere" campaign, for instance. Despite occasional technical hiccups, users remain loyal because they've invested emotions, memories, and experiences. Your Turn: Spend 20% of your product development on emotional connection. Ask: - What emotions do our users want to feel? - How can we create meaningful experiences? - What stories do our users tell themselves about our product? By crafting products that resonate emotionally, you'll create loyal users who'll forgive (and love) flaws. What's your take? Share how you foster emotional connection with your users! #EmotionalConnection #ProductDesign #UserExperience #CustomerLoyalty #Storytelling
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💡 "Becoming the Patient" – A Powerful Lesson from Airbnb's Design Journey. I really appreciate this case study from First Round Review about how Joe Gebbia and his team at Airbnb emphasized the importance of empathy in the design process. By physically stepping into their users' shoes, they discovered insights that coding alone could never reveal. 🌱 Key takeaways for designers: 1) Empathy in Action: Understanding user discomfort first-hand leads to better problem-solving. 2) Holistic Design: Engaging all stakeholders, from doctors to patients, to ensure your product meets real-world needs. 3) Continuous Learning: Never stop experiencing the world from your users' perspective – that's where innovation lives. Do read the full case study on. https://lnkd.in/dt9ZUNNJ #userexperience #productdesign #innovationmanagement #designthinking #productstrategy #scaling.
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🚪 Building Success, One Door at a Time 🚪 Back in 2008, Airbnb’s founders didn’t just create a product for users—they built it with them. Facing low revenue, they flew to NYC and went door-to-door, meeting hosts and understanding their struggles firsthand. Their solution? Taking better listing photos themselves! 📸 This approach transformed Airbnb, igniting growth that led to 10,000+ users. Key Takeaways from Airbnb’s Success Story: Listen to Users First: They’re the best source for actionable insights. Get Out of Your Comfort Zone: Founders went door-to-door to understand real user needs. Empathy Over Everything: Solve problems that actually impact your users’ experience. Adapt and Innovate: Simple tweaks, like better photos, can drive massive results. Build with Users, Not Just for Them: Engage users in your product journey for authentic growth. ✨ Let’s turn challenges into growth, one step at a time! 💡 Found this useful? Visit my profile for more design-related content! Available for new projects—let's collaborate! ( gokulparmar.com ) ---------------------------------------------------------------------- 👉 Follow for more UX insights that can shape your journey. #ProductDesign #UserExperience #BuildWithUsers
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I love it when a company goes above and beyond the tactical service they provide their users and truly delights them. Last week, AirBnB released "Icons" and the first 6 minutes of the product release presentation are worth checking out (link in comments). AirBnB's tactical service is to provide a place to spend the night, but they have gone above and beyond and created experiences that, as Brian Chesky says, "capture people's imaginations...and they allow people to step into someone else's world." Watch the first 6 minutes of the release and observe: - How powerful great storytelling can be - A not-so-overnight case study of inspiration --> execution (over 10 years in the making!) - The power of word of mouth - A reminder that nostalgia brings people immense joy - Obsession with customer details! The work that went into the Up House is incredible and that attention to detail is what truly makes a delightful user experience. We've always said the best learning is "from people outside your daily orbit." It's not always about tactically learning a new concept for 60 minutes. In a similar fashion, it's about "capturing [learner's] imaginations...and allowing people to step into someone else's world."
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Let's Talk: Human-Centered Tech Digital transformation isn't just about shiny new tech or seamless integrations anymore. It's about weaving empathy into every byte and pixel. How? By putting humans at the core of our design processes. We're talking about creating experiences that feel like they were tailor-made for each person, not just a generic audience. Take Airbnb, for example. Their success lies not just in providing a platform to book stays but in crafting an experience that feels personal and memorable. They dive deep into the user journey, understanding the needs and emotions of both hosts and guests. It's this empathetic approach that turns a simple booking into a heartfelt experience, making users feel at home anywhere in the world. Let's challenge ourselves to blend technology with empathy. To create solutions that are not just efficient but also emotionally intelligent. Because at the heart of every digital transformation is a simple truth: technology is for people, not the other way around. 📌 Have you experienced a product or service that felt tailor-made for you? 📌 What made it stand out, and how do you think empathy played a role in its design? #HumanCenteredTech #DigitalTransformation #EmpathyInTech #UserExperience #TechForGood #HumanCenteredDesign #TechForPeople #Evolutyz
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🚀 Turning Wait Time into a Positive Experience: Lessons from a Coffee Machine ☕ I typically work out of a coworking space in Nashville called Switchyards, and one of the perks is free coffee. As I work with my team to build out a great experience using FreshAi in the drive-thru, we are constantly looking for ways to improve guest experiences. One thing that stands out in the quick service industry is the importance of speed – it's in the name, after all! Defining the Problem: Customer wait time is a critical factor. However, there's a fascinating insight: what we hate about waiting isn't the wait itself, but the unoccupied time. Disney has mastered this principle in their theme parks by designing ride queues that engage visitors with interactive elements, interesting visuals, and entertaining distractions, making the wait feel shorter and more enjoyable. The coffee machine at Switchyards exemplifies this principle perfectly. What stands out about this experience: ☕ Engaging Wait Time: The machine takes over a minute to brew coffee, which could feel like a long wait. However, it uses fun videos and animations to make the time feel shorter. 🎉 Playfulness and Curiosity: The machine is playful and does a great job of creating curiosity. It’s interesting and pulls me in, building suspense with messages like "You're almost there." ✨ Positive Experience: This coffee machine is a great example of how technology can transform a typically mundane, boring experience into a positive "moment." Principles for Enhancing Wait Times: Engaging Content: Develop captivating content to keep users entertained during wait times. Videos, animations, or interactive elements can make the wait feel shorter and more enjoyable. Suspense and Curiosity: Incorporate elements that build anticipation and curiosity, keeping users engaged and looking forward to the outcome. Messages like "You're almost there" can make the wait more tolerable. Playfulness: Use playful interactions to transform mundane tasks into enjoyable experiences. A touch of humor or fun can significantly enhance user satisfaction and create memorable moments. By integrating these guiding principles, companies can significantly enhance the perceived speed and overall satisfaction of their customers, turning wait times into opportunities for engagement and positive experiences. #CustomerExperience #TechInnovation #AI #FreshAi #ProductDevelopment #Innovation #Coffee Walt Disney Imagineering The Walt Disney Company
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A #UserInterface is the bridge between your customers and your digital products — and its design can make or break a user's experience. #Storytelling has emerged as a powerful tool to enhance #UserEngagement and #UserRetention. Look at Airbnb — it wasn't until redesigning their website to shift the focus from the customers to the stories of hosts that the platform finally started taking off. Why? Because their users aren't simply looking for a place to stay. They were looking for the right place to write the next chapters of their stories 🏡 Imagine a travel app that, unlike Expedia and Travelocity, narrates tales of how the hotels came to be, the people running them, and their unique experiences, wrapped in a visually engaging interface. Which would make a bigger impression? 🌟 Stories speak to something deep and emotional, transcending language and culture, and offering the memorable experiences that users seek. Designing with a focus on storytelling gives your digital product a soul and makes it much easier for your users to connect with it. So the next time you sit down to design a user interface, remember that you're not just designing a product — you're telling an experiential story 📘 What products have you encountered that were seemingly designed for storytelling? #DesignThinking #UserExperience #UIUXDesign #VisualStorytelling #Storytelling #BrandStorytelling
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The Power of Design thinking: Design thinking is more than a method; it’s a mindset that puts customers at the heart of innovation. Through empathy, brainstorming, and prototyping, companies can understand real customer pain points and create impactful solutions. Case in Point: Airbnb Airbnb’s founders used design thinking when the platform was struggling. They focused on the guest experience, and after analyzing user pain points, they redesigned their booking process and improved the visuals on the site. This shift contributed to a significant increase in bookings, illustrating how deeply understanding the user can drive business growth. #DesignThinking #CustomerExperience #Innovation
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🎙️ NEW EPISODE ALERT: Mastering CRO with Lori Cantwell. Ever wonder how top CRO analysts think about experimentation, user research, and building effective strategies? In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist. Here's a taste of what you'll learn: · The unexpected journey from digital marketing intern to CRO expert · Why more people are flocking to the CRO industry (and how to break in) · Common mistakes beginners make with data analysis and test interpretation · How to build a strategic CRO roadmap aligned with business goals · The power of simplicity in testing (and when to go big) · Strategies for getting stakeholder buy-in for user research · How AI is changing the game for qualitative data analysis · The critical UX skills every CRO practitioner needs Plus, Lori shares insights on: · Conducting unbiased user interviews · Turning research findings into actionable insights · The future of CRO and experimentation 🎥 Watch the full episode on YouTube: https://lnkd.in/e6axrXVv 🎧 Listen on Spotify: https://lnkd.in/eRmiCKNU
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Day 4 of 100 Day Leap--> Empathy – Beat Brain Blood of Design Thinking Empathy is the beating heart of the Design Thinking process. When we talk about innovation, it's easy to focus on ground breaking technology or creative concepts. But at its core, innovation begins with understanding the people we are designing for—their needs, emotions, challenges, and motivations. Let’s take Airbnb as an example. Before it became the go-to platform for global travel, the founders spent a lot of time with potential users to understand their emotions. They discovered that travellers wanted more than just affordable accommodation—they craved unique experiences and meaningful connections with locals. This empathy-driven insight helped shape Airbnb's unique value proposition, leading to its success in transforming the travel industry. The Empathy Map helps teams dig deep into the user's emotional landscape, asking key questions like: What do they see? What do they hear? What do they think and feel? What do they say and do? 5 Ways to Develop Empathy in Your Design Process: - Observe without judgment: Spend time with your users. Watch them in their natural environment to understand how they interact with products or services. - Active Listening: Ask users about their needs and listen deeply without interrupting or jumping to conclusions. - User Interviews: Conduct one-on-one interviews that focus not just on the product but on how it fits into the user's life. - Empathy Mapping: Build an Empathy Map for your users. What do they feel, hear, think, and experience? - Walk in their shoes: Sometimes, the best way to understand is to experience it yourself. Use your product or service the way your users would. Empathy is the cornerstone of human-centered innovation. By embracing it, we can go beyond surface-level solutions and create meaningful products that truly resonate with users. How do you ensure empathy is part of your process? Let's discuss in the comments! #Empathy #DesignThinking #UserExperience #Innovation #100DayLeap #UserCenteredDesign #HumanCenteredDesign #YMindset
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Co-host of the Design Better Podcast, Lecturer at Stanford University
5moThanks for sharing the episode, Jyotsna! Glad it was helpful for you. 🙌