Oliver Wyman’s Post

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC hashtag #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

So, who's Weetabix? When I think about Weetabix, two things come to mind: the breakfast cereal I craved growing up and its impressive brand loyalty over the years. To date, Weetabix remains a household name, standing the test of time. As of 2007, according to an article by Superbrands, link to article https://lnkd.in/d2E4zG2k, Brand Awareness for Weetabix in Kenya sat at an impressive 99 percent, with top-of-mind awareness at 67 percent. Such statistics underscore the brand's consistency in delivering quality products and maintaining a strong connection with its audience over the years. Weetabix's ability to cultivate such unwavering loyalty speaks volumes about the enduring value it brings to consumers' lives. In today's ever-changing market landscape, marked by fierce competition and shifting consumer preferences, the need for brand loyalty has never been greater. It serves as a crucial pillar for businesses to thrive and succeed in the long term, emphasizing the significance of building and nurturing meaningful relationships with customers. As businesses navigate this dynamic environment, the Weetabix story stands as a compelling example, showcasing how steadfast brand loyalty can be a key driver of sustained success and resilience.

Interbrand's Best Global Brands 2024 is live!! This marks a huge milestone for the world's longest-running longitudinal brand study, with 185 brands gracing the ranking over the last 25 years, and only 36 enduring the whole quarter century. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value, to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable consumer relationships, driving loyalty and advocacy. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

Across many #fmcg categories the contribution of a one percentage PL share difference affects different national brands as follows: 1️⃣ The average no1 brand loses 0.4% share (in line with its average share of the branded market of 42%). 2️⃣ The no2 – 10 brands lose 0.52%, slightly more than expected given their 47% share of the branded market. #️⃣ The non top ten brands lose 0.08%, less than expected given their 11% of the branded market – maybe a sign that retailers prune middle brands but add niche brands to signal variety. https://lnkd.in/eYW3cPgf Europanel Worldpanel by Kantar #brand #privatelabel

In 25 years, we’ve seen 185 brands make it into the top 100 of The World's Most Valuable Brands (with only 36 enduring for the full 25yrs) The cumulative value of the world’s top brands now stands at $3.265 billion. But recently we have seen a focus on short-term gains, seeing the 100 most valuable brands missing out on $200 billion in revenue in the past 12 months. Full list and insights from the report here 👉: https://lnkd.in/gtJmPGnV #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

🌍 As someone who lives and breathes the advertising ecosystem, I've always had Interbrand report top of mind. Building brands that last, drive revenue, and create real market value is more challenging than ever, especially as customer expectations outpace even the fastest businesses! When Interbrand first published this report, only 7% of people had regular access to dial-up internet. Look at some of the top brands back then: 📱 Nokia (#5) was the top cell phone maker. 📸 Kodak (#24) wasn’t worried about digital cameras. 👕 GAP (#29) was the most valuable fashion brand. 🔍 Yahoo! (#38) ruled search. 📺 MTV (#37) filled our homes with *NSYNC, Sisqo, and Jackass. 📖 I highly recommend checking out the full report to see how the game has changed. It’s no longer about finding customers for our competencies; companies need to build competencies around their customers. 🤔 Is your brand driving the business now? - VIVE LE ROI

📣 Best Global Brands 2024: Now Live We’re excited to mark 25 years of Best Global Brands—a milestone that shows us just how much the game has changed since 2000. The world of branding isn’t just evolving, it’s been completely reinvented. In this time, brands have mastered the art of creating desire—going beyond just being purchased to being truly wanted. Yet, despite this shift, a short-term mindset in marketing has cost businesses $200 billion in missed opportunities in just one year. Amid this, Spanish powerhouses Zara and Santander continue to outperform, proving their dominance in their fields. And Corona? Still standing strong as the only Latin American brand in the ranking. Big congratulations to all! Explore the full list and insights from the report here: https://lnkd.in/dkjuhdfX #BGB2024 #BestGlobalBrands #BrandValuation

If you're curious 🤔 about... * Where your brand sits vs key rivals? * How brands you use/consume/subscribe to/contract with are doing? * The biggest movers (and losers) in terms of brand value, vs 2023? * Categories booming (or sliding), by brand value? * The brand value uplift for those who successfully deliver great 'customer experiences' 😁 vs the brand value lost for those who fall short 😡? You'll enjoy this launch event.👍 Register below. ⬇

Meaningful Difference is key! Two-thirds of the world’s most valuable brands are seen as both Meaningful and Different by consumers. Achieving this is crucial to encouraging more people to buy and pay a premium for your brand’s offerings. Download the BrandZ most valuable global brands 2024 report and gain more insights about the top 100 global brands! https://lnkd.in/eeWnJsbj #Top100GlobalBrands #MostValuableBrands #KantarBrandZ