Ogilvy APAC’s Post

Change is such a powerful meaning and purpose... #firstGrandPrixforSingapore #firstGrandPrixforVaseline #firstGrandPrixforOgilvy #firstGrandPrixforYY

Publicis Groupe Hong Kong welcomes João Braga as Global Executive Creative Director. With 20 years of experience and over 300 global awards, Braga’s leadership across four continents promises to elevate creative excellence and drive innovation. Previously National CCO at Wunderman Thompson Australia, he now collaborates with Christopher Lee and CEO Tom Kao shape the future of creativity in Hong Kong. Key Notes: “There’s a real sense of opportunity, ambition and optimism here at Publicis Groupe Hong Kong, and those ingredients combined make an incredible magnet. Tom and Chris have been doing a stellar job, so my remit is to build upon the already strong culture and impressive set of capabilities to help them shape a world-class playground for creativity and innovation out of Hong Kong. For me, this was also the perfect opportunity to partner with some amazing brands and do work that drives fame and impact at a global scale,” says Braga. Tom Kao says: “Over the past two years, Publicis Groupe Hong Kong has enjoyed incredible momentum. Now is the perfect time to elevate our team and keep driving results for our clients through world-class creativity. With Joao’s ability to bring different backgrounds, skills and perspectives into the room to create unexpected business solutions, and Chris’ infectious energy and passion for ideas, Publicis Groupe Hong Kong will continue to be an unstoppable creative force in our region.” Christopher Lee adds: “Joao and I share the same vision to elevate the work here in Hong Kong so that it will be noticed on a global stage. With his experience and pedigree, we’ll create an environment that nurtures our teams to continue creating big ideas that can burst into popular culture. I can’t wait to show the world what we are capable of.” Martin Smith | Kenneth Poon | Wong Dennis | Wesley Yeung Download DigiScoop today – the app that delivers quick, concise news for digital marketers.   Android : https://lnkd.in/gZdyNJHw IOS : https://lnkd.in/gZHbwkBT   Stay ahead of the curve with 70-word updates #StopMindlessScrolling #Just2MinsonDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #CreativeLeadership #GlobalCreativeDirector #AdvertisingExcellence #Marketing

Our founder, David Ogilvy knew the importance of fun when it comes to producing iconic, culture-changing work. As he once noted: When people aren’t having fun, they seldom produce good advertising. Check out the 6th installment of Ogilvy’s Modern Exchange series to learn more about how Creative Director, VML & Ogilvy Japan, "Chiku" Yuriko Chikuyama practices her motto of work hard, play hard in pursuit of creating her best work. Full episode 👉 https://okt.to/isPHFM

In an opinion piece with B&T, Emma Hook, Account Director of Entertainment Partnerships at OMD Melbourne, shares the importance of partnerships and why they are fast becoming a non-negotiable within any media strategy. She also shares three key tips to establish a successful partnership. Read here thoughts here: https://lnkd.in/gfPpE3hq #Partnerships #MediaStrategy OMD Australia

Unilever has recently revamped its global media agency partnerships, incorporating Publicis Groupe and Dentsu into its roster. This decision follows a comprehensive media review initiated in January 2024. Previously, Unilever partnered with WPP, Omnicom, Havas, and Interpublic. Under this new structure, WPP will continue to manage major markets such as the US, UK, China, and India, while also overseeing Sub-Saharan Africa. Publicis Groupe will take on media responsibilities in Thailand, the Philippines, and Vietnam, areas that were previously managed by WPP. Meanwhile, Interpublic's Initiative has replaced Omnicom in handling Canada. Want to stay in the loop on the latest ad, marketing, and brand news? We've got you covered! Follow us for: - Quick bites on industry trends - Insider scoops on brand strategies - News that matters to marketers like you Let's connect and keep it fresh! #Unilever #partnership

Our founder, David Ogilvy knew the importance of fun when it comes to producing iconic, culture-changing work. As he once noted: When people aren’t having fun, they seldom produce good advertising. Check out the 6th installment of Ogilvy’s Modern Exchange series to learn more about how Creative Director, VML & Ogilvy Japan, "Chiku" Yuriko Chikuyama practices her motto of work hard, play hard in pursuit of creating her best work. Full episode 👉 https://okt.to/isPHFM

Catch up on this week's tally of who is doing what. Mutant Communications, R3, Lalamove, Ogilvy, Early Majority, Sun Life, DDB, BBH and more, in Campaign's weekly roundup of people moves and account wins. #MoveandWin

Every pitch is a growth opportunity for both the brand and the agency. For Vanitha Selva, Head of Carat Malaysia, transparency, professionalism, constructive feedback, and empathy will go a long way in ultimately meeting the evolving needs of brands. "I believe every party in the pitch process can improve the process better. The best feedback are from clients who take the time to explain their decision and adhere to a structured pitch process. They point out strengths, potential, and weaknesses, offering actionable insights in fine-tuning specific areas... [But] whether it is a win or a loss, it is part of the journey. Success is not just about winning; it is about challenging, learning and growing ourselves." She shares more with MARKETING-INTERACTIVE: https://lnkd.in/ggYfJkuP dentsu malaysia #dentsuSEA #dentsuSoutheastAsia

Consumers are drawn to maximalism as it allows them to freely express different aspects of themselves. At the same time, there is also a shift towards the celebration of heritage, which consumers believe is a crucial part of their identity. As such, brands need to embrace this shift, especially in a diverse region like Asia Pacific. Is maximalism an escape from reality? What else can brands learn from maximalism? Angela Verita Lin, Senior Strategy Manager, OMD Singapore dives into this topic as part of the Omnicom Media Group Asia Pacific 2025 Trends Series. Watch the full discussion below! ⬇️ To access the full report, please contact Nina Fedorczuk and Anna Lissa Bantigue at omgapacinsights@omnicommediagroup.com. If you are an existing OMG client, please contact your business leads. #Maximalism

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