Ogilvy APAC’s Post

UNILEVER ANNOUNCES RESULTS OF GLOBAL MEDIA REVIEW 🌍 👉 Unilever reinstates Mindshare for media and planning in the UK, US, and China. 👉 Appoints a mix of agencies across other markets like Canada and south-east Asia. 👉 Publicis Media wins across five south Asian markets. 👉 Interpublic-owned initiative and WPP secure accounts in Canada and Sub-Saharan Africa. In January, the FMCG giant started this fresh pitching process. Major news, right? And a reminder of how dynamic the media landscape is! Did you know Unilever has tripled its spend on in-game advertising since 2021? 🎮 What impact will these changes have in the long run? Contact me to discuss how such media strategies could be applied in your ventures. #MediaReview #Advertising #Marketing #Unilever #Mindshare #Publicis #WPP #BusinessGrowth

Unilever has recently revamped its global media agency partnerships, incorporating Publicis Groupe and Dentsu into its roster. This decision follows a comprehensive media review initiated in January 2024. Previously, Unilever partnered with WPP, Omnicom, Havas, and Interpublic. Under this new structure, WPP will continue to manage major markets such as the US, UK, China, and India, while also overseeing Sub-Saharan Africa. Publicis Groupe will take on media responsibilities in Thailand, the Philippines, and Vietnam, areas that were previously managed by WPP. Meanwhile, Interpublic's Initiative has replaced Omnicom in handling Canada. Want to stay in the loop on the latest ad, marketing, and brand news? We've got you covered! Follow us for: - Quick bites on industry trends - Insider scoops on brand strategies - News that matters to marketers like you Let's connect and keep it fresh! #Unilever #partnership

Our very own Jad Rabahi writes on the value of a client-agency relationship that goes beyond the transactional. #IMPACTBBDO #BBDO Campaign Middle East BBDO Worldwide

Ever heard of this phrase - “Any publicity is good publicity”? When a brand or a company faces negative publicity, such as receiving backlash for a new campaign, or a product launch failing, its PR team fumbles to remedy the brand’s reputation. While news media and social media continues to cover its flop, the brand strategically plans on how they want to revive the trust of their stakeholders and consumers. A popular company, KFC, had a rather eccentric way of dealing with their brand’s crisis. In 2018, the KFC chains in Britain faced a major chicken supply crisis when their delivery firm, DHL, faced problems when handling their chicken supply. As a result, over 400 outlets had to be closed. In response, KFC released an attention-grabbing advertisement across newspapers, gaining great publicity for their statement. They put out a full-page newspaper advertisement that rearranged the letters of its name to "FCK", and attached their statement in smaller font underneath the visual. They also mentioned that they are rectifying their supply issues, and are thankful to have the support and patience of their customers nonetheless. While I mentioned that this form of publicity is rather eccentric, it was well-received by the British. However, if I were to compare the methods of handling brand crises between UK and Asia, the Asian community might not be as welcoming of the same KFC statement. I felt that this was an important learning point for me as I learn about the different ways companies handle their crisis, across different industries and across different cultures. If a local PR team published a seemingly vulgar advertisement like the one mentioned, the people in Singapore and Asia would not receive it well, and may even worsen the brand’s crisis. Not only will it worsen the damage on local media coverage, it might even drive existing customers away from the brand. While I agree that any publicity is “good” publicity (because “bad” publicity still catches some form of attention), how well it’s received by the public can differ in different cultures and different generations. While Gen Zs and Gen Alphas would be more welcoming to various types of humour, millennials and Gen Xs may be less tolerant and preserve the conservative culture. Therefore, as communicators, one should be aware of their audiences and the companies’ customers, and tailor their crisis strategy into one that minimises another potential risk recurring for their brand. #CS2101 #WritingforCorporateCommunications #PRwriting

Great news! Unilever has been awarded Cannes Lions Creative Marketer of the Year 2024! This is a huge achievement, especially since the last time Unilever won this award was in 2010. Between then and now, Unilever has won a whopping 230 Cannes Lions. This outcome is a result of a focused effort to raise the bar on creativity. Some key learnings from my experiences over the past 10 years in this space : - Link the outcomes of enhanced creativity to superior business outcomes. We have pioneered new testing methodologies and attribution models to better embed the case with General Managers. -Land a clarion call-to-action with our agency partners and internal teams. Setting upfront clear expectations backed with focus in resource allocation, perseverance, and collaboration. -Resource multi-year internal capability building programmes. Our Get on the Frontline programme with a focus on Getting Real, Doing Good and Being Unmissable with our consumers. -Move from Marketing to Mattering via more purposeful brand positionings. Transition from advertising ideas for TV to social ideas that can inspire creators and consumers alike -Build stronger partnerships with social media platforms to executing better within each platform. -Recognize great work internally via internal awards and talent acceleration. A big shoutout to all our agency partners and Unilever teams who have collectively raised the bar on creativity. We could not have done it without you! Read more about this exciting news at the link below in the comments. #uniquelyunilever.

47 ideas, 31 brands, 103 shortlists. An outcome of resilience, innovative thinking and an unwavering commitment to creativity that drives change. Here's to our client partners, and to all our teams. Here's to more 🦁 #LeadTheChange #MENAeffies2024 | Publicis Groupe Middle East

"We(Mcdonald's🍔) have a strong partnership with Leo Burnett simply because we approach everything we do—our strategies📊, processes, and campaigns—as equals. We have one shared agenda: the commercial and creative health of our brand🤡. Beyond that, our only real interest is working together to achieve it. No sides, no sell, and no secret ambitions🤐," says Michelle Graham-Clare, CMO and SVP, McDonald's. McDonald's and Leo Burnett UK have set a gold standard for agency-client collaborations, producing some of the most effective💷 campaigns in the business. This powerhouse duo has worked together for over 38 years. Their trust and creative alignment have led to iconic campaigns like the globally recognized “Raise Your Arches”. What’s even more inspiring is how their long-term commitment has driven measurable success: McDonald’s UK consistently ranks among the top 3 most effective advertisers in the UK. 🙌 We find out how their deep-rooted relationship continues to shape the brand's creative legacy. Dani Gibson in conversation with McDonald's CMO Michelle Graham-Clare and Leo Burnett's James Millers and Andrew Long. Read Here: https://lnkd.in/egT-seeh Leo Burnett Publicis Groupe #Creativity #Marketing #Advertising #McDonalds #LeoBurnett #CreativePartnerships #publicisgroupe

In an opinion piece with B&T, Emma Hook, Account Director of Entertainment Partnerships at OMD Melbourne, shares the importance of partnerships and why they are fast becoming a non-negotiable within any media strategy. She also shares three key tips to establish a successful partnership. Read here thoughts here: https://lnkd.in/gfPpE3hq #Partnerships #MediaStrategy OMD Australia

Bolstering British brands to bring economic growth. 📈 Strategy partner Rob Allen writes for Campaign UK on what needs to be done to ensure more British brands lead markets and categories. Rob explores three key areas on how to instil brand strategies across the board to put ideas and creativity onto the agenda of every UK business. 1️⃣ Think Brand 2️⃣ Embrace marketing culture 3️⃣ Leverage British values "With the right values – and the right attitude – British brands can bring the nation together, boost productivity, and hit that top ten valuation." 🔗 Check out the link in the comments below to read the piece 👇 #BrandStrategy #BusinessStrategy #Brand #BrandValues #UnordinaryIdeas #Creativity WPP

Explore the new #KantarBrandZ Most Valuable UK Brands Report to gain insights into the strategies and success stories of the UK's leading brands. The consistency in the top positions of the ranking, with brands like Vodafone, HSBC, Johnnie Walker and Dove underscores the enduring strength of these iconic names. Discover how UK brands are driving growth in an ever-evolving market in the full report, which also covers: 🔎 An overview of the UK's economic landscape and the cross-category trends influencing marketing today 🔎 Expert perspectives on #innovation, connected effectiveness, #pricing, how to build an iconic brand and guarantee long-term #growth 🔎 Insights on how to grow valuable brands that set themselves apart from competitors by being Meaningfully Different Access the new report via the link in the comments.