Icecat’s Post

🚀 Game-Changer Alert for Akeneo Users! Akeneo: The Product Experience Company's latest Serenity update introduces profile duplication, a simple yet powerful feature that’s transforming how businesses manage product data. 🎉 With the ability to duplicate import/export profiles, you can now: ✅ Clone profiles in seconds ✅ Streamline customizations for multiple channels ✅ Download, tweak, and reuse configurations across teams and environments Check out our blog to learn more! #Akeneo #PIM #SitationSolutions #ProductData #Efficiency

The composable CDP is dead. Long live the CDP components. Gran post del padre del CDP Institute David Raab. Me quedo con esta frase que utiliza para hablar de la evidente relatividad del concepto composable: "...if you raise the perspective to marketing architecture, the CDP itself might be a single component alongside content management, marketing automation, email, and media buying components, while a marketing suite like Adobe would encompass them all. Go up to the enterprise level, and the marketing suite could be one component alongside finance, human resources, and operations, compared with an enterprise-wide suite like SAP."

Adobe introduces advances in customer data management and personalisation #BrandWagon #maretch #adtech #peersonalisation #datamanagement #CDP #CMS #Publisher Adobe

I stumbled upon this article from Commerce Layer, and I couldn't agree more with the idea of considering part of the product data as pure content. It's the same reason why I personally don't like too much some commerce integrations within CMS, where they allow you to select products from the catalog and only save a SKU or the product URL. Imagine having content models that need to showcase or somehow promote products. We query the CMS to retrieve the component's data, and are forced to gather additional information from another platform to complete the product's editorial details. I prefer having access to editorial information in a single location, without the need to think about making additional loops or calls to render my content.

Personalized marketing campaigns not hitting the mark? Leveraging customer master data is the path to truly tailored experiences.

Want to understand what separates Commerce Layer from the rest and what does it look like? We believe in a clear separation of concerns and focus solely on the order, i.e., the commerce logic, leaving content data to the systems purposely built for it. Alessandro Canessa explains this beautifully in this article. Have a read 👇

Wondering how Pimcore PIM solution can transform industries? From retail to manufacturing, businesses are leveraging PIM to streamline their data, improve efficiency, and enhance customer experiences. Check out our latest blog to see how different industries are thriving with Pimcore-based PIM https://lnkd.in/gPyr3-aJ #Pimcore #PIM #DataManagement #DigitalTransformation #IndustrySolutions #BusinessGrowth #business #Solution #SyncrasyTech

1 Million Products, 1 Click, No Problem Imagine if AI could read all your product attributes from a central location. Take those raw fields and turn them into something beautiful... ...well here's a little example we have been working on to simplify product data management for every product manager. Codename "NP"... Is this a new concept? Nope But right now you need custom code, a well-trained GPT, or a very expensive PIM to achieve the same result. Now imagine you hit the run button on a full product database of 1000, 10,000, or even 1,000,000 products and sit back while the magic happens. Then with one click you can update the field directly to your ecom store, ERP, or CPQ This is just one example we have been trialing, here are some others: - Hey NP, I need the price for all products in the Garden Center category increased by 10%, with a go live of 1 Jan 2025. - Yo NP, here is a big blob of raw supplier data, extract all of the product dimensions and add them to the correct fields. - Good day to you NP, here is my approved data dictionary for product colors, please take my supplier's colors and transform them into my correct color structure. Now imagine you can do this without some crazy expensive enterprise-level PIM... ...then stop imagining and get in touch for a demo ;) -------------------- Scale Smarter 💪 #pim #productdata #datatransformation #ecommerce

PIM Power: Your Secret Weapon for Mastering Product Information! Feeling overwhelmed by managing product information across multiple channels? You're not alone! In today's digital world, maintaining accurate and consistent product data is crucial for success. Enter the PIM (Product Information Management) module - your secret weapon for conquering content chaos! Here's why a PIM is a game-changer for your business: Centralized Hub: Say goodbye to scattered spreadsheets and fragmented data! A PIM acts as a central repository for all your product information, ensuring consistency across all channels. Enhanced Data Quality: Improve data accuracy and completeness with built-in validation tools and workflows. No more misleading or incomplete product descriptions! Streamlined Workflows: Automate tedious tasks like data entry and updates, freeing up your team's time for more strategic endeavors. Omnichannel Consistency: Deliver seamless customer experiences by ensuring your product information is consistent across website, marketing materials, marketplaces, and more. Improved Customer Satisfaction: Accurate and rich product information empowers customers to make informed decisions, leading to higher satisfaction and sales. But how do you translate these benefits into action? Here are some additional tips: Clearly Define Your Data Model: Establish the specific information needs for each product category to ensure data consistency. Invest in Data Enrichment: Go beyond basic product details! Enrich your data with high-quality images, videos, and engaging descriptions. Integrate with Your Tech Stack: Seamless integration with your existing systems (e-commerce platform, CMS) allows for effortless data flow. Regular Data Governance: Establish clear ownership and workflows for data creation, updates, and maintenance. Ready to unlock the power of a PIM module and transform your content management strategy? Share your biggest challenges with product information management in the comments below! Let's help each other conquer content chaos and achieve product data nirvana! #MarketingAutomation #ProductMarketing #DigitalExperience

How would you create a content data model for a product catalog in a CMS? At Commerce Layer, we believe that product catalogs should be treated as any other content, housed within a CMS or a Product Information Management (PIM) system if necessary. We divide the data that comprise a digital experience into two broad categories: content data and commerce logic. Commerce logic encompasses the necessary details for performing operations around purchasing products and orders. In contrast, content data is purely for the end-user's experience. Rich content data cleanly separated from the commerce logic data underpins Commerce Layer's philosophy. Separate the logic that is essential for transactions and order fulfillment from the content designed for the end-user experience. Logic data lives in the commerce engine. Content lives elsewhere, outside the commerce engine. This separation not only enhances data management, but also simplifies transforming any website into a fully-functional digital commerce experience. Read more about how to do this with Contentful, Contentstack, and Sanity in our most recent post by Alessandro Canessa, Commerce Layer's Head of Developer Relations. If you have any thoughts or questions, comment below. Alex will respond. https://lnkd.in/eKS78KDe