OFFBounds’ Post

🔍 Reimagining Product Discovery in Retail: Insights and Innovations In a series of presentations followed by a panel discussion, Diana Lee, Director of Research & Analysis at The Business of Fashion, interviewed three retail and brand leaders who are reimagining product discovery. They discussed the impact of these initiatives on sales and customer satisfaction. 1️⃣ Marc Hernandez, Digital Product Director at MANGO emphasized the importance of understanding where the customers are, noting that human needs haven't changed much in the last 20 years. He highlighted the role of storytelling in selling fashion and providing inspiration. Opportunities and challenges: 🔹Onsite experiences require extensive detail and data integration. 🔹The need to create a logic for personalization. 🔹The importance of unifying communication across platforms like Instagram, WhatsApp, and the website. 🔹The US market is growing but Mango is not yet as recognized there as it is in Europe. 🔹The next step is to better understand US customers, adapting to the diverse regional cultures and weather patterns. 2️⃣ Éva Goicochea, Founder & CEO, at maude , discussed the significance of providing the right context for products and highlighted a successful partnership with Sephora. Opportunities and challenges: 🔹Modern products have universal appeal across countries. 🔹Every advertisement must be gender-inclusive. 🔹Inclusivity should be a core aspect of all operations. 3️⃣ Jan Philipp Wintjes, EVP, Global Omnichannel at HUGO BOSS, stressed the need for bold communication and acknowledged the challenges posed by the company's legacy. He emphasized that quality remains central to everything HUGO BOSS does. Opportunities and challenges: 🔹Building a story around quality and refreshing the brand. 🔹Balancing global and local strategies, testing and learning what works best in-store versus online. 🔹Expanding into the women's market, potentially through a new brand. These insights from industry leaders highlight the evolving landscape of product discovery in retail, emphasizing the need for personalization, inclusivity, and bold communication strategies to enhance customer engagement and satisfaction. #shoptalk #shoptalkoffbounds #shoptalkeurope #mango #maude #hugoboss

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