🔍 Reimagining Product Discovery in Retail: Insights and Innovations In a series of presentations followed by a panel discussion, Diana Lee, Director of Research & Analysis at The Business of Fashion, interviewed three retail and brand leaders who are reimagining product discovery. They discussed the impact of these initiatives on sales and customer satisfaction. 1️⃣ Marc Hernandez, Digital Product Director at MANGO emphasized the importance of understanding where the customers are, noting that human needs haven't changed much in the last 20 years. He highlighted the role of storytelling in selling fashion and providing inspiration. Opportunities and challenges: 🔹Onsite experiences require extensive detail and data integration. 🔹The need to create a logic for personalization. 🔹The importance of unifying communication across platforms like Instagram, WhatsApp, and the website. 🔹The US market is growing but Mango is not yet as recognized there as it is in Europe. 🔹The next step is to better understand US customers, adapting to the diverse regional cultures and weather patterns. 2️⃣ Éva Goicochea, Founder & CEO, at maude , discussed the significance of providing the right context for products and highlighted a successful partnership with Sephora. Opportunities and challenges: 🔹Modern products have universal appeal across countries. 🔹Every advertisement must be gender-inclusive. 🔹Inclusivity should be a core aspect of all operations. 3️⃣ Jan Philipp Wintjes, EVP, Global Omnichannel at HUGO BOSS, stressed the need for bold communication and acknowledged the challenges posed by the company's legacy. He emphasized that quality remains central to everything HUGO BOSS does. Opportunities and challenges: 🔹Building a story around quality and refreshing the brand. 🔹Balancing global and local strategies, testing and learning what works best in-store versus online. 🔹Expanding into the women's market, potentially through a new brand. These insights from industry leaders highlight the evolving landscape of product discovery in retail, emphasizing the need for personalization, inclusivity, and bold communication strategies to enhance customer engagement and satisfaction. #shoptalk #shoptalkoffbounds #shoptalkeurope #mango #maude #hugoboss
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Life taught me: Inventory can get me sick, but real estate can me ki1led! Retail stores are not for amateurs, specially in USA where competition is tough, rents are abusive, and personnel is not cheap. Important thing: if you are opening stores just to sell, you are missing the point. It's going to be expensive and sooner rather than later you will have to call mom and dad for funds - hopefully your parents/investors are patient and have (very) deep pockets. The store is a sanctuary! understand the purpose yours have within the customer journey (awareness, consideration, retention,...) and build the 4-wall for that. Don't forget the other uses (omni fulfillment, events, training,...). Such a waste of money to have a store just to be seen as point of sale.
🏢 Retail stores continue to shape the global fashion industry, but what role do they truly play in brand expansion and customer loyalty? As the primary channel for U.S. consumers discovering new fashion products (40% of them, according to EMARKETER), retail stores are more than just a point of sale. They’re a strategic foothold for brands seeking to elevate their market presence and, ultimately, scale higher on the global stage. In this infographic, we examine how each brand's retail revenue, number of store locations, and the overall share of sales generated through retail shape their market positioning and growth strategy. For many high-impact brands, these metrics not only represent physical presence but also insights into market strategy and customer experience. 🔍 What makes a retail strategy thrive in today’s landscape? Location, timing, and the customer journey are critical. Still, for most brands a physical store is a bridge to customer demand. However, with so many data points available, we now know that although special, it’s just another chance to meet the customer through its zig-zag journey. This special moment is where the brand must foster that connection through curated experiences, special offers, and exclusivity. Locations should be selected strategically based on deep insights into consumer profiles, aligning each store’s presence with a broader path to global success. For brands aiming to expand internationally, KEA International recommends a foundation-first approach: target key markets, establish a presence at the right locations, and leverage local partnerships. It’s a journey of patience, insight, and planning—much like an ascent with seasoned sherpas at your side. 🧗♀️ In today’s competitive arena, every store is more than a retail location; it's an asset to your brand's global journey. Ready to strategize with us? Explore the data and let’s plan the path to new heights. #RetailGrowth #FashionIndustry #GlobalExpansion #BuildforBuilders #ScalingNewHeights #KEAInternational ”
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“We are a digital consumer retailer” - Tadashi Yanai, UNIQLO Founder “Being a digital consumer retail company means we utilize information at a high level to shape the way we do our work. We gain information about our customers, the workers at the store, the market, all that information. Changing daily is the only way we can hope for stable growth. The world is changing every day.” #digitalstrategy #digitalcommerce #nextgeneration #omnicanalidad #reviews #nexittyconsulting https://lnkd.in/euxY_5_H
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🏢 Retail stores continue to shape the global fashion industry, but what role do they truly play in brand expansion and customer loyalty? As the primary channel for U.S. consumers discovering new fashion products (40% of them, according to EMARKETER), retail stores are more than just a point of sale. They’re a strategic foothold for brands seeking to elevate their market presence and, ultimately, scale higher on the global stage. In this infographic, we examine how each brand's retail revenue, number of store locations, and the overall share of sales generated through retail shape their market positioning and growth strategy. For many high-impact brands, these metrics not only represent physical presence but also insights into market strategy and customer experience. 🔍 What makes a retail strategy thrive in today’s landscape? Location, timing, and the customer journey are critical. Still, for most brands a physical store is a bridge to customer demand. However, with so many data points available, we now know that although special, it’s just another chance to meet the customer through its zig-zag journey. This special moment is where the brand must foster that connection through curated experiences, special offers, and exclusivity. Locations should be selected strategically based on deep insights into consumer profiles, aligning each store’s presence with a broader path to global success. For brands aiming to expand internationally, KEA International recommends a foundation-first approach: target key markets, establish a presence at the right locations, and leverage local partnerships. It’s a journey of patience, insight, and planning—much like an ascent with seasoned sherpas at your side. 🧗♀️ In today’s competitive arena, every store is more than a retail location; it's an asset to your brand's global journey. Ready to strategize with us? Explore the data and let’s plan the path to new heights. #RetailGrowth #FashionIndustry #GlobalExpansion #BuildforBuilders #ScalingNewHeights #KEAInternational ”
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💡How Premiumization is Redefining the Industry Today, our host Paula Macaggi with the help of Jack Stratten, Director at Insider Trends, explores how premiumization reshapes fashion, furniture, grocery, and beyond. 🔎 Premiumization is the retail trend that's turning everyday shopping into a luxury experience. From Zara’s new breathtaking flagship stores to H&M’s rebrand, brands are redefining how they compete in a market dominated by ultra-fast fashion giants like SHEIN and Temu. Explore with us the insights on: - What is premiumization, and why is it happening? - How are global brands like Uniqlo, Zara, and Wegmans leading the charge? - Why premiumization is retail's response to the growth of Chinese marketplaces. - Key strategies for creating premium experiences in-store and online. ⭐ Discover why brands invest in better store designs, product quality, and customer experiences to stay competitive—and what this means for mid-market players and shoppers alike. Find the episode in the comments! #offbounds #premiumization #zara #hm #retailtrend #jackstratten
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🎙 In this #interview with Mariana Pais, a renowned Fashion #Retail Consultant, we explore key #insights into the current state of retail, the challenges it faces, and the #technologies shaping its future. 🛍 From the resilience of brick-and-mortar stores to the rise of e-commerce, the conversation delves into how brands can leverage a hybrid approach to thrive in today’s competitive market. 💙 We also touch on customer #loyalty, #innovation, and what it takes for a #store to succeed in an era where experiences are becoming as valuable as the products themselves. Enjoy reading!! :)
Mariana Pais: “Technology is a powerful tool in maximizing retail results”
https://flameanalytics.com/en/
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The $5M+ Store Club 🏆: The Reality for Luxury Giants, Not Most Brands For blockbuster luxury brands, success in retail often looks like this: 📈 High Awareness 💸 Average price tags of $1,500+ 🛒 Multi-category assortments driving high AOV (Average Order Value) With this formula, they’re able to surpass $5M in revenue per store. But for most consumer brands? This level of scale is a distant reality. While these heavyweights thrive on brand loyalty and premium price points, the journey for most brands means navigating a different strategies to build their own version of success in retail.
🏢 Retail stores continue to shape the global fashion industry, but what role do they truly play in brand expansion and customer loyalty? As the primary channel for U.S. consumers discovering new fashion products (40% of them, according to EMARKETER), retail stores are more than just a point of sale. They’re a strategic foothold for brands seeking to elevate their market presence and, ultimately, scale higher on the global stage. In this infographic, we examine how each brand's retail revenue, number of store locations, and the overall share of sales generated through retail shape their market positioning and growth strategy. For many high-impact brands, these metrics not only represent physical presence but also insights into market strategy and customer experience. 🔍 What makes a retail strategy thrive in today’s landscape? Location, timing, and the customer journey are critical. Still, for most brands a physical store is a bridge to customer demand. However, with so many data points available, we now know that although special, it’s just another chance to meet the customer through its zig-zag journey. This special moment is where the brand must foster that connection through curated experiences, special offers, and exclusivity. Locations should be selected strategically based on deep insights into consumer profiles, aligning each store’s presence with a broader path to global success. For brands aiming to expand internationally, KEA International recommends a foundation-first approach: target key markets, establish a presence at the right locations, and leverage local partnerships. It’s a journey of patience, insight, and planning—much like an ascent with seasoned sherpas at your side. 🧗♀️ In today’s competitive arena, every store is more than a retail location; it's an asset to your brand's global journey. Ready to strategize with us? Explore the data and let’s plan the path to new heights. #RetailGrowth #FashionIndustry #GlobalExpansion #BuildforBuilders #ScalingNewHeights #KEAInternational ”
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Skin care businesses in B.C! A few points to consider.
#HotTake: Retail stores aren’t a shortcut to success. Retail offers bigger POs, visibility, and cash flow Yet, it doesn’t ensure brand sustainability Case in point: JLo Beauty Despite celeb status and prime placement at Sephora, She faced challenges resulting in a US exit Retail alone doesn’t secure loyalty or repeat sales Placement isn’t guaranteed forever For lasting success, think beyond the retail PO Some markers of a sustainable brand include: Authenticity, community, differentiated formulas, and true fans Building a lasting brand legacy requires more than a retail presence – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.
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Plus Size Customers are very loyal but this one thing has to stop ❌ What I am noticing more and more is, brands, designers, marketplaces and more pulling out of size inclusive initiatives for the sake of short-term revenue. I get it, the economy isn’t doing so well at the moment, especially fashion brands suffer - but hold on…Beyoncé wasn’t built in a day, neither will be your brand show true success after a short period of time. If you’re cutting out size inclusive, plus size initiatives and pulling out of extended sizing, the consumer will not forgive and absolutely not forget that. In the future, when your brand (or your new CEO) is ready to invest again you’re going to have a hard time. Because the consumer has moved on from you and will not even notice your attempts of going plus (again), neither would they have a reason to do so. I would love to hear your opinion on this problem in the fashion industry❓ I am opening up the comments for conversation 📮 🚨 Stay tuned - the next post will be about how consumers are being gaslighted by the industry, and they’ve started noticing. Hit the follow button to get more consumer insights. #plussize #plussizeluxury #retail #consumercentric #fashionindustry #fashionfail #D2C
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#HotTake: Retail stores aren’t a shortcut to success. Retail offers bigger POs, visibility, and cash flow Yet, it doesn’t ensure brand sustainability Case in point: JLo Beauty Despite celeb status and prime placement at Sephora, She faced challenges resulting in a US exit Retail alone doesn’t secure loyalty or repeat sales Placement isn’t guaranteed forever For lasting success, think beyond the retail PO Some markers of a sustainable brand include: Authenticity, community, differentiated formulas, and true fans Building a lasting brand legacy requires more than a retail presence – 👋🏾 Hi, I’m Monique, a former retail buyer turned beauty industry advisor who helps emerging brands ready to scale at big retail. If you are ready to scale and invest, book a discovery call, and let’s see if we can work together.
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🌟 P for Product !! 🌟 In the dynamic realms of retail, e-commerce, and FMCG (Fast-Moving Consumer Goods), the spotlight is often on strategies, market trends, and customer engagement. Yet, let's not overlook the cornerstone of it all: the product itself. Picture this: a brick-and-mortar store with meticulously designed interiors, or an e-commerce platform boasting seamless delivery—both undeniably important. However, what truly sets a brand apart is the innovation and quality embedded within its product line. Consider the laundry detergent aisle. It's not just about cleaning clothes anymore; it's a battleground of innovation, where brands vie for attention with eco-friendly formulas, captivating scents, and cutting-edge packaging. Some brands effortlessly seize disproportionate market share, leaving competitors trailing in their wake. Now, let's transpose this mindset onto the apparel industry. Think of a T-shirt that transcends mere fabric and stitching—it's a symbol of durability, comfort, and style. Imagine a garment that not only withstands the test of time but also makes a bold fashion statement, resonating with consumers on a deeper level. As industry leaders, it's time to challenge the status quo and embrace the ethos of FMCG companies. Let's shift our focus from following trends to setting them, and the belief the if the price is same product cannot differentiated - to delivering unmatched value through product excellence. Together, let's unlock the true potential of our brands by prioritizing innovation, quality, and consumer-centricity in every product we offer. After all, in the competitive landscape of retail and e-commerce, the product reigns supreme. It's time to make it shine. 💡✨ #ProductInnovation #RetailExcellence #FMCGLeadership
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