KEA International

People & Culture are often the most underestimated elements of international growth. 🌍 As companies expand into new markets, many overlook how essential it is to attract the right talent, communicate across cultural barriers, and adapt their organizational culture to local practices. But ignoring these factors can significantly hinder your success. 🚀 At KEA, we have extensive experience helping brands align their people strategies with market-specific needs, ensuring smoother transitions and more sustainable growth. From attracting top talent to navigating complex compliance, the right approach to people and culture is key for global success. 🤝 Dive into the full post to explore how these challenges can shape your international expansion. 🌱 #PeopleAndCulture #InternationalExpansion #TalentManagement #BusinessGrowth #KEAInternational #CulturalAdaptation #LeadershipStrategy #GlobalSuccess #HR #MarketGrowth”

Young consumers are breathing new life into in-store shopping, turning retail spaces into social hubs and brand experiences. This shift is driven by a desire for deeper connections, authenticity, and personal engagement that e-commerce alone can't offer. From streetwear to luxury, brands are leveraging physical stores to resonate with Gen Z and build loyalty. This shift is an opportunity to rethink how brands engage and grow.

The luxury fashion market in Q3 2024 is marked by significant regional and channel-driven dynamics. 🌍Asia's Challenges & Opportunities: The APAC region continues to be a critical area for luxury brands, contributing 30-50% of total revenue. However, the Chinese market remains a key challenge as consumer confidence has waned, largely due to lingering post-pandemic uncertainties. At the same time, markets like Japan are experiencing a resurgence, with strong growth driven by favorable currency dynamics. The weakened yen has attracted international buyers, boosting luxury sales and showing the importance of seizing regional currency advantages. 🏙️Retail Channel Resilience: Retail remains a crucial channel, with several brands seeing solid performance in their physical stores. The importance of in-store experiences, particularly those that are locally tailored, continues to be reinforced. Brands that have diversified their channels—both retail and wholesale—are seeing better resilience, with a consistent strategy across regions driving growth. Luxury brands that combine direct-to-consumer retail experiences with targeted wholesale partnerships are better positioned to weather regional challenges. 📉Fluctuating Markets: The U.S. and European markets are seeing more modest growth or slight declines, with brands facing relatively flat performance. However, regional nuances still play a role here. While the U.S. luxury market struggles with inflationary pressures, Europe remains steady, showing that a nuanced, market-specific approach is key. The luxury sector in these regions is facing slower consumer spending, which underscores the importance of having a diverse product offering and flexible pricing strategies. 💡Key Insight: The luxury sector in Q3 highlights the need for adaptability—regional market conditions, currency fluctuations, and consumer confidence are all shifting. Brands that can adjust to these changes—whether through strategic regional expansion, in-store innovation, or tailored marketing efforts—are more likely to thrive. As we move into Q4 and beyond, success will rely on the ability to read the market: leveraging retail presence, capitalizing on regional opportunities, and maintaining a diversified portfolio of channels and products to respond to ongoing global shifts. Adapting to market dynamics and developing a flexible, regionally-informed strategy will be key to sustaining growth in this ever-changing landscape, a principle that remains central to effective global expansion strategies, as seen in the insights shared by industry leaders like KEA International. #LuxuryFashion #GlobalExpansion #MarketInsights #SalesChannels #RetailStrategy #KEAInternational #LuxuryBrands #GlobalGrowth #Ecommerce #RetailInnovation

🏢 Retail stores continue to shape the global fashion industry, but what role do they truly play in brand expansion and customer loyalty? As the primary channel for U.S. consumers discovering new fashion products (40% of them, according to EMARKETER), retail stores are more than just a point of sale. They’re a strategic foothold for brands seeking to elevate their market presence and, ultimately, scale higher on the global stage. In this infographic, we examine how each brand's retail revenue, number of store locations, and the overall share of sales generated through retail shape their market positioning and growth strategy. For many high-impact brands, these metrics not only represent physical presence but also insights into market strategy and customer experience. 🔍 What makes a retail strategy thrive in today’s landscape? Location, timing, and the customer journey are critical. Still, for most brands a physical store is a bridge to customer demand. However, with so many data points available, we now know that although special, it’s just another chance to meet the customer through its zig-zag journey. This special moment is where the brand  must foster that connection through curated experiences, special offers, and exclusivity. Locations should be selected strategically based on deep insights into consumer profiles, aligning each store’s presence with a broader path to global success. For brands aiming to expand internationally, KEA International recommends a foundation-first approach: target key markets, establish a presence at the right locations, and leverage local partnerships. It’s a journey of patience, insight, and planning—much like an ascent with seasoned sherpas at your side. 🧗♀️ In today’s competitive arena, every store is more than a retail location; it's an asset to your brand's global journey. Ready to strategize with us? Explore the data and let’s plan the path to new heights. #RetailGrowth #FashionIndustry #GlobalExpansion #BuildforBuilders #ScalingNewHeights #KEAInternational ”

The digital market in the fashion industry is impossible to ignore in 2024. 🌐🚫 That’s exactly what the data says when it comes to the presence of the biggest global fashion brands in e-commerce. The pandemic played a major role in accelerating the growth of online sales in the fashion segment. According to CapitalOne, the global fashion e-commerce market is valued at around $781.5 billion in 2024 and could reach $1.13 trillion by 2027. 💸 But how significant are digital channels for the industry's top players? That’s what we want to explore. For some major fashion brands, digital represents more than half of their revenue. When we look at the e-commerce share in key countries for the industry, this significance becomes even more evident: US and GB ~34% of sales; EU (Italy, France, and Spain) - ~20%. The NPD data above highlights a clear need: investing in enhancing your digital ecosystem to operate in developed markets. At KEA, we see digital as a goldmine for understanding your audience: consumer behavior, core business products, and space for testing. To inspire your climb to the top of the global market, join us and check out below how e-commerce compares to physical stores in terms of revenue for the key players in the fashion industry. 🧗♂️ We believe a successful operation is one that combines the best of digital experience with the physical connection of in-store purchases. If you’d like to learn more about how we can help you achieve the perfect balance between digital and physical channels, get in touch with us at the link below: ➡️ https://lnkd.in/eT8p_PQb

The global fashion market constantly evolves, driven by how consumers engage with brands. Since the pandemic, the industry has seen a surge in new trends and shifting consumer behaviors. Despite these changes, wholesale and DTC (Direct-to-Consumer) remain the primary channels through which brands reach their customers. However, both have undergone significant shifts in performance and profitability for fashion retailers. According to NPD, fashion industry sales in the U.S. in 2023 were divided into 60% wholesale and 40% DTC. 📈 But do these figures apply to all fashion segments? In today’s post, we'll explore this topic further. The visual below highlights the revenue breakdown from each sales channel for the leading brands in the luxury and contemporary markets. As consumer behavior is dynamic, so is how brands operate across different market niches. The data clearly shows the contrast in the distribution of sales between wholesale and DTC for brands with a more selective audience versus a broader audience. Here are some key insights: 👠 Luxury global brands benefit from strong brand awareness and high average order value, allowing them to focus more on DTC, having greater control over the customer experience and how their brand is perceived, and operating with high margins. 👡 Contemporary brands need broader exposure and diverse distribution channels to reach a greater audience, with wholesale playing a crucial role in helping these brands connect with more consumer segments through their established chain of point of sales. At KEA, we stand to help your brand find the right space to distribute your products, ensuring you achieve your operational goals while meeting customer expectations. Check out the numbers we've gathered for the top players in the global fashion market below, and join us in generating new insights on strategically navigating the international market. Let us know your thoughts on these insights and how you see major brands interacting with their audience through different sales channels. 👇

We want to help you to know your target markets better. Studying how sales channels works in different ecosystems is a way to pursue sustainable growth. Built for builders.

More than selling your product abroad, expanding your business is about building relevance in your target market. 🎯 How can you establish relevance and meet all the requirements to launch operations in the U.S. and Europe? This is a common question for many executives planning to broaden their reach. In this post, we’ll cover the key aspects your business needs to consider to operate internationally with a focus on brand consolidation. 🌐 Dive deeper into the slides below and contact us to learn how KEA can help your business grow globally: https://lnkd.in/eT8p_PQb.