Odyssey New Media’s Post

🌍 📊 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗗𝗲𝘀𝗸𝘁𝗼𝗽 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗘𝗨 (Europe ) 𝗗𝗿𝗼𝗽𝘀 10% 𝗶𝗻 5 𝗬𝗲𝗮𝗿𝘀 Google’s dominance in Europe is no longer guaranteed. Regulatory changes like the Digital Markets Act (DMA) and growing privacy concerns are giving competitors a chance to shine. For SEO professionals, this brings new opportunities and challenges. Here’s what’s happening: 🔒 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗦𝗵𝗶𝗳𝘁𝘀: The DMA forces users to choose their search engine instead of defaulting to Google, opening doors for options like Bing and DuckDuckGo. 📈 𝗠𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: AI-powered Bing and privacy-focused search engines like Ecosia are gaining users. 📊 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀: On desktops, Google’s market share has dropped significantly, while mobile has seen smaller declines. 𝗦𝗘𝗢 𝗡𝗲𝗲𝗱𝘀 𝘁𝗼 𝗘𝘅𝗽𝗮𝗻𝗱 𝗕𝗲𝘆𝗼𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲: Google’s desktop market share is down 10% in the EU over five years. Marketers now need to optimize for multiple search engines, especially as mobile shows smaller but steady declines. Have you started optimizing beyond Google yet? Let’s share insights! #SEO #SearchEngines #BingSEO #DigitalMarketing #marketing #seoconsultant

Don't panic just yet if you're running a business in most markets (like Ireland), but if you're looking after any business in the United States, Google is losing ground to Bing with some consistency. Google rolls out lots of Beta test to the US market first and generally speaking it looks like search experience might finally starting to turn people away. Google, somewhat struggling for revenue, is pushing ads, degrading search experience and pushing people to competitors like Bing. Now, there are other factors such as the Chat-GPT draw. But I would strongly recommend at the very least claiming your Bing Webmaster profiles and getting under the hood a little if you play in the US market. Because if that graph keeps going the way it's going... #SEO

🚨 Google Rolls Out November 2024 Core Algorithm Update 🚨 Google has launched its final core update of 2024, affecting search rankings worldwide. This broad core update aims to refine how content is evaluated to improve search quality across all languages and regions. What Site Owners Should Know: 🔹 Be Patient: Wait until the update is completed (usually around two weeks) before analyzing its effects. 🔹 Check Search Console: Review traffic data before and after the update, paying attention to pages with major ranking drops. 🔹 Prioritize Quality: Google advises evaluating content quality using their self-assessment guidelines and focusing on long-term improvements. Recovery May Take Time Google notes that recovery from ranking declines can take several months, with no guaranteed results due to evolving user expectations. To track the progress of updates, use Google's Search Status Dashboard. https://lnkd.in/dq7_ZeWn Stay tuned for further insights as the rollout progresses! #SEO #DigitalMarketing #GoogleUpdate #SearchEngineOptimization

Google had its biggest leak ever a few months ago. This was my number one thing revealed in the leak. This directly "contradicts public statements made by Googlers over the years." Before I share what it is, this comes from Rand Fishkin, a leader in the SEO community who exposed the whole thing. He dropped a massive article about it because he felt like he was wronged by Google. He cited “personal grievances” and “Google's historic attacks on my work.” So my number one thing is this. Rand Fishkin repeatedly did experiments getting lots of people to click on results in Google. Every time these results would move up in the search engine results pages. But a top Google representative said “CTR - click through rate - whatever Fishkin's new theory is, those are generally made up nonsense.” However, it turns out people clicking on your pages is actually very important for Google. People with SEO experience saw this themselves, despite Google's “repeated denial that click-centric user signals are employed." Here's what's especially crazy. It turned out that this click data was so important to Google that it “served as the key motivation for creation of the Chrome browser.” Before getting too angry about this, it's worth keeping in mind that click data, at the end of the day, was partially responsible for getting you and anybody else using Google better results. I think we all like getting faster, more accurate results when Googling something. So I just gotta play all sides. With that said, this was my number one thing revealed in the Google Leak. #seo #searchengineoptimization #digitalmarketing #technews

🚨 Google's Core Update is Live! 🚨 On November 11th, Google rolled out its latest Core Update! As a site owner, I've been working diligently to enhance my website's content and user experience, eagerly waiting to see the impact of these changes. Check out the official update details here: 🔗 https://lnkd.in/gm7aPqkp Now it's time to monitor and analyze how these improvements translate into results! Are you also keeping track of this update? Let’s discuss in the comments! 💬 #SEO #GoogleUpdate #DigitalMarketing #CoreUpdate

🚨 Big News: Google Launches SGE in the US This Week! Google is rolling out SGE to everyone in the US this week and plans to expand to more countries soon. While Google cites positive user feedback, I've noticed mixed opinions. This development should be interesting to watch. #GoogleIO #SEO #TechNews

Every year since the inception of Google, they’ve made updates and changes to their algorithm. And every year the number of updates increases substantially. While most often these changes go undetected, every once in a while Google will announce a major update — like the page experience update implemented in May 2021. This update made waves because Google announced it ahead of time, giving SEO professionals an opportunity to shift their strategy. Got more questions? DM us an we'll answer it for you!

ICYMI: Explore the reasons behind Google's decreasing market share in the EU. Learn about the lawsuits, regulations, and competition affecting Google's dominance. https://lnkd.in/d_BbZXsQ #Google #SEO

Tip 37: Been hit by a Google Update? Don’t panic. My biggest tip is to do absolutely nothing for at least 2 weeks. Google updates take a while to roll through and traffic levels can vary a lot for a while. Wait till the dust has settled. Google is getting better now at announcing when their major updates are taking place and crucially when they have finished rolling out. Always wait till an update has completely rolled out before trying to even start making sense of what has happened. I have seen on many occasions sites take big hits at the start of updates then recover before the end. It’s tough to have to wait, but it’s what you need to do. Find more Quick SEO Tips at https://lnkd.in/dPpkharB

🚨 November 2024 Core Update for Google Search! 🚨 This update continues our work to improve the quality of search results 🔍 by prioritizing content that is truly valuable and useful to users 🌟, while reducing the visibility of content created mainly for ranking purposes 🚫📈. Stay updated on the rollout status via our Search Status Dashboard here: https://lnkd.in/ezpkZUJw 🔄. We’ll update it as the rollout progresses. For more insights on core updates, visit: https://lnkd.in/gjkpgQxy 📚. ⏳ The rollout may take up to 2 weeks to complete. #GoogleSearch #CoreUpdate #SEO #SearchEngineOptimization #Google #SearchUpdate #November2024 #TechNews #DigitalMarketing #ContentStrategy #SEOtips #SearchQuality #Webmaster #GoogleNews #SEOStrategy #GoogleSearchCentral #googlealgorithmupdate