Edward Builds

Instagram has the most impact of any social media platform on culture. You might have thought it was 𝕏, you might have thought it was TikTok, you might have thought it was YouTube. It’s actually Instagram. This is from a study from the second half of 2023, kind of crazy. 13.5 thousand Internet users aged 16 to 64 in 11 markets were interviewed. If you’re trying to start a trend or understand what trends are coming up in your industry, Instagram is the place to be. People might think it’s LinkedIn, but LinkedIn has a lowest ranking for cultural power, even lower than Pinterest. Makes you wonder if it’s better to be an IG influencer than a LinkedIn Top Voice. And Instagram’s reach is the second highest of all the social media platforms right behind another Meta property, Facebook. If you were to argue against these findings, a fair argument to make would be that the answers were self-reported. Respondents were asked “Which of the following services do you think has the most influence on cultural trends?” How you think and how you feel can often have a really big variance. But I still find these results worth thinking about when prioritizing marketing. #socialmediamarketing #instagrammarketing #contentmarketing #digitalmarketing

Would you try this? #marketingautomation #businessautomation #growthhacking #digitalmarketing

Link echoes in SEO. This is when a website links to you, you get the positive effect of having the backlink, the website stops linking to you, it removes that backlink, but Google still counts that backlink that was removed. The positive SEO effects of backlinks remain forever. #seotips #searchengineoptimization #webdevelopment #digitalmarketing

Using hashtags on Instagram will kill your account. This is from a post on the Instagram marketing subreddit. The post says, “When you post something, your post is shown to the first 10% of your followers, and based on their reactions, it's shown to the next 10% and so on. When your post receives an overwhelming response from your followers, it is then shared to the explorer section where the same cycle continues before either blowing up or getting stopped. When you use hashtags in your post, Instagram splits the first 10% of your audience into 50% your followers and 50% followers of the hashtag. Based on the response, the content is pushed further. So now the post that was supposed to be shown to your first 100 followers will now be shown to only 50. If you keep doing this, your initial engagement will drop. When your initial engagement drops, your reach drops, and you become totally dependent on hashtags for your growth. And when the hashtags stop working, your page is dead. Here's what nobody knows about hashtags. Hashtags are followed by spam followers. These are people who have no interest in you or your account, they're just people from all over the world following the hashtags. When they follow you for that one particular post, soon they start losing interest in your account and stop reacting to your posts, resulting in less engagement.” “Hashtags explain social in a nutshell. First they invent it, then they celebrate it, then they punish you for using it. Sounds about right.” #instagrammarketing #socialmediamarketing #digitalmarketing #contentmarketing

Fiji Water’s hilarious marketing fail. Fiji wrote on its bottles, “The label says Fiji because it's not bottled in Cleveland". The Cleveland Water Department responded by running tests comparing a bottle of FIJI Water to Cleveland tap water. FIJI Water contained 6.31 micrograms of arsenic per liter. The tap water in Cleveland contained none. #marketingfail #business #copywriting #marketingcasestudy

It's 6 AM and this dude keeps trying to break in. Look at this. 12 failed login attempts, 3 lockouts from this IP address using this username. This username doesn't even exist. Blocked for 20 minutes. Dude tries again, 20 minutes later, tries again. Blocked for 24 hours now. I got recommended the Limit Login Attempts Reloaded plugin from the WordPress subreddit. Great free plugin for WordPress. It is so good. #webdevelopment #wordpress #searchengineoptimization #wordpressplugins

Instagram SEO - this is the easiest way to have people find your brand on IG. Put the search term you care about at the beginning of your description. Write a long description. I typically just take the transcript for my videos and put that as my description. That’s the most important part. That’s how to do Instgram SEO and have your brand show up on IG for the keywords you care about. And stop writing short descriptions because short descriptions on Instagram are terrible for SEO. #instagrammarketing #digitalmarketing #seotips #socialmediamarketing

New Instagram hashtag strategy that actually works. Don't use hashtags. They do nothing (only on Instagram). Seriously, they usually get followed by spam accounts. Instead, focus on your hooks. The best hooks are either controversial, negative, or show you how to get a desired outcome. Controversial and negative hooks work best for getting views. But showing how to get a desired outcome gives you the most conversions. If you're creating a personal brand on Instagram, 9/10 times your avatar is you, but 2 to 5 years ago. Just give advice to you 2 to 5 years ago and you will attract the right audience. #instagrammarketing #tiktokmarketing #personalbranding #socialmediamarketing

Vinod Khosla's thoughts on artificial intelligence are mind blowing 🤯 #artificialintelligence #openai #startups #ycombinator

Nobody thinks of this easy way to rank on Google for high volume, year specific keywords. Each year, trend articles about the next year get popular. Top Instagram trends in 2025. The best video games to record for YouTube in 2025. Top AI tools for creators in 2025. Everybody tries to create the content a few months in advance of the keyword becoming popular, build links also a few months in advance of the keyword. But what nobody realizes is the people who are most effective for this write the content a year in advance, build links slowly a year in advance, make adjustments to the content as the year approaches. The next year the content is written for the following year. The cycle repeats. I did this myself to rank for top SEO trends in 2018. I had a new site and appeared right there along with HubSpot and Moz and Ahrefs. This strategy is crazy powerful for getting ahead of the competition and ranking well for high volume, year specific keywords. #seotips #searchengineoptimization #growthhacking #digitalmarketing