Dom Odoguardi’s Post

For any cold callers having trouble digging deeper into your prospect's pains, this is for you... Hook onto any "emotional" words they mention about their current process and drill into them. 🎣 Common emotional words that prospects say: "Yeah, it takes too long" "It's a bit buggy" "Just hard to do right now" "Not fast enough" "It's been expensive" This is all surface-level pain. Not the pain you need to influence real change. Your response should not be "Got it, we help by..." ❌ Your response should be "How so?" ✅ But it's not just saying the words, it's also using the right tonality. You need to come off as genuinely curious or confused for them to let their guard down. From there the real conversation starts. Hope everyone is finishing strong this EOM/Q - keep crushing it! Happy Dialing ☎ #coldcalling

Cold call tip. If you’re a human you probabaly get nervous making cold calls. We all have a tendency to rush when we’re excited. We do things a little faster. The problem? When you speak to fast prospect can’t comprehend what you’re saying. Try this tiny experiment. When you feel the excitement, cut the speed of your speech in half. So if you’re speaking like this: 1 e & a 2 e & a 3 e & a 4 e & a Speak like this: 1 - 2 - 3 - 4 -

When you send cold messages to people. Do not overcomplicate things. A cold message has only one goal: to quickly persuade your prospect to give you their time.

*Key lessons from his recent cold calling experiences: *Tone matters: The way you speak is crucial for building rapport quickly. Focus on your tone more than the words themselves. *Speak slowly and calmly: Have a clear objective for the call, such as determining mutual alignment and deciding if a further conversation is worthwhile. *Aim to connect, not sell: The primary goal is to establish a connection, not to push a sale immediately. *Know when to move on: Recognize when a prospect isn't interested or doesn't have pain points you can address. Avoid pushing too hard, as it can create negative feelings. *Expect high dial rates: Be ready to make 8-10 calls for each successful connection. To reach 30 people in a day, you might need to dial around 300 numbers. *Innovate caller ID solutions: Finding a way for prospects' names and businesses to appear when they return your call could be a game-changer. *Overcome rejection fear: Once you get past the fear of rejection, cold calling can become an enjoyable challenge. ****Copied Post****

The goal of a cold call is to book a call, but that doesn't mean it will always happen. Focus on having a genuine conversation. The key is listening first, then saying what the prospect wants to hear. If they're not interested, don't push it. Move on to the next call.

Here are some statements that help you exhibit empathy toward a prospect when they're expressing something thoughtful, frustrating, or any expression where you sense they are beginning to open up. These types of statements demonstrate to the prospect that you are listening. very well, and are on their side. As long as you are listening intently and are genuine with your approach, it will do wonders for your sales conversations. ------ "It sounds like 𝐲𝐨𝐮'𝐫𝐞 𝐟𝐫𝐮𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 how _______" "It sounds like 𝐲𝐨𝐮 𝐰𝐢𝐬𝐡 ______ could be better.." "It looks like 𝐲𝐨𝐮'𝐫𝐞 𝐡𝐚𝐯𝐢𝐧𝐠 𝐭𝐫𝐨𝐮𝐛𝐥𝐞 𝐰𝐢𝐭𝐡 _______" "It feels like 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐡𝐢𝐭𝐭𝐢𝐧𝐠 𝐡𝐨𝐦𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮..." "It sounds like 𝐭𝐡𝐢𝐬 𝐬𝐭𝐮𝐜𝐤 𝐚 𝐜𝐡𝐨𝐫𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮..." "It seems like 𝐲𝐨𝐮'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐠𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐭𝐡𝐨𝐮𝐠𝐡𝐭....” "It seems like you 𝐬𝐚𝐰 𝐬𝐨𝐦𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐭𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐡𝐞𝐥𝐩𝐟𝐮𝐥...." ----- Notice how there’s no "I" in these examples but always use the word "you." Stay curious.

Typically, a cold call is received negatively by a prospect. Why? That's simple. They're so used to any cold call they've had before being some salesperson (I used that term loosely of course) spewing up a pitch, a boring and completely irrelevant pitch, and trying to convince, persuade and push them into listening further to their now monotonous pitch when they'd rather just get off the bloody phone. A pitch where they don't have chance to tell the caller to bugger off and leave them be because they just won't stop talking. A pitch where the one delivering it is talking at a 1000 miles an hour. A pitch where if they were in a good mood before now they're cranky and annoyed. That kind of a cold call. That's why cold callers are generally hated. Yes, hated. With that in mind, you can now start to understand the mindset of the people you're attempting to call today, tomorrow and beyond. In fact, never forget that. And remind yourself before every call you make. That you need to reverse that hate within 10 seconds. Possibly even less. Ok? ☎️✅

The most awkward part of cold calling? Silence. Cold calls used to terrify me. The silence after I asked a question felt like forever. So, I’d panic—ramble, overshare, and lose control of the call. Then I learned this: silence isn’t rejection. It’s your prospect thinking. The next time I faced silence, I paused and let it happen. And the prospect opened up. Here’s the secret: lean into the silence. It shows patience and gives your prospect space to respond. Cold calling isn’t about talking; it’s about listening. What’s your best strategy for handling silence?

After thousands of cold calls, this is one of the hardest things on a cold call. What do you say? We can talk about all of the goofy openers and all that jazz. (Will Falkenborg 🌭) But what is really important on a cold call? Keeping the conversation flowing. Now I do believe that 85-90% is your tonality, it really is. But what do you do when you can't seem to find 1-5 problems for your prospects? Sit in awkward silence or get hung up on? I am guilty of this and I am sure many of us are at some point in our careers... These could be some possible solutions for you: - effective bridging in between questions - truly studying advanced questioning - knowing when to use what type of tone with those advanced questions - being able to dig and find out what your prospects truly mean So while there is no magic pill or potion to become an expert problem finder, you can study and practice the above items to make a conversation out of "nothing," and truly showing you are the trusted authority or subject matter expert. What do you do during an awkward silence on a cold call? P.S. Happy Friday Jr!! #sales #motion #coldcall #technology #innovation

How do you understand when you've reached the turning point in conversations with prospects. As a cold caller, your job is to professionally engage your prospect conversationally. It's absolutely the case to ask them relevant and focused questions. But how do you know when the conversation becomes a prospect engaged discussion about their business world? When the conversation has turned? The answer could be really over analysed, but it's shouldn't be. It's simple. It's when the prospect starts talking freely about their world. And you're doing the listening. How do you get to that point? You let them know that you know their world. By asking deep rooted, relevant and pin point timing type questions. How do you know you're doing that? By practice, practice and much more practice. Once they're talking about themselves, then they're interested in talking to you about themselves. And you have their attention. ☎️✅