Obed Owusu’s Post

First and foremost, Substack is an email newsletter platform, simply add your email list and they’ll get notified when you put out an episode. Because it’s also a platform, new listeners can find you and your archive of posts, comment on your episodes, read them, and even pay you for more content. Not to mention it still connects to Spotify for Podcasters & Apple. We're big fans of Substack! #podcastmanager #contentcreator

What are the benefits and drawbacks of a subscription model for podcasts? I've been having some interesting conversations on this topic in recent days and also spotted this excellent piece by Steven Goldstein from Amplifi Media. He accurately points out that subscription only works for a few rarified series, and that most programme-makers are best served by seeking mixed monetization models. Unless you have a lot of time, patience, skill, and luck then a subscription model is more likely to fail than succeed. Which is why I have always thought that programme-makers along with those comissioning series need to consider the objective of their podcast, and ask if monetization fits into that aim (or if it gets in the way). There is also a basic irony at play in the #podcasting world. More and more people are listening to them, but the profusion of shows makes monetization a harder nut to crack. This is why I have long recommended that people need to take a wider view on podcasts. They should be seen as a complement to something else an organization wants to achieve such as thought leadership, brand recognition, or loyalty. If you are interested in finding out more about the ways that podcasts can be used and the differing models for rolling them out, then do drop me a line. Also read Steve's piece! Earshot Strategies Ltd. https://lnkd.in/eVJwwJH8

Promoting your podcast on Apple Podcasts to boost downloads involves several strategies. Here are some effective tips: https://rb.gy/qqr9e5 Promoting your podcast on Apple Podcasts to boost downloads involves several strategies. Here are some effective tips:

Hey Podcast Enthusiasts! 👋 Ready to dive into the world of audio content creation? 🌐 Let's turn those ideas into engaging podcasts on Spotify! 🚀 Here's your step-by-step guide: 1️⃣ Ideation Phase: Brainstorm topics that fuel your passion! 🧠 What makes your heart race? What do you love discussing? Jot down your ideas and find your unique voice. 2️⃣ Scripting Brilliance: Craft a compelling script! 📜 Your words are your power. Structure your content, add personality, and make it a story worth telling. Remember, a well-scripted podcast is a captivating podcast! 3️⃣ Tech Talk: Equip yourself with the right tools! 🛠️ Invest in a good microphone, choose reliable recording software, and edit like a pro. Quality audio is key to keeping your audience hooked. 4️⃣ Podcast Hosting: Enter Spotify! 🎶 Create a Spotify account and use their fantastic podcast hosting platform. Easily upload, manage, and share your episodes with the world. 5️⃣ Cover Art Magic: Design an eye-catching cover! 🖼️ Your cover is the first thing listeners see. Make it pop and reflect the essence of your podcast. First impressions matter! 6️⃣ Publish and Promote: Hit that publish button! 🚀 Once your episode is ready, upload it to Spotify. Don't forget to share on social media, connect with fellow podcasters, and use relevant hashtags. Spread the word! 7️⃣ Engage with Your Audience: Respond to comments, ask for feedback, and build a community! 🤝 Your listeners are your biggest supporters. Make them feel heard and appreciated. Ready to make waves in the podcasting world? 🌊 Share your journey using #PodcastWithSpotify and let's inspire others to unleash their voice! 🎤✨ #rushipanditdigitalschool #digitalmarketingskills #podcastersofinstagram #podcast #techtalk

🎙️ Discovering the Rising Star of Audio Marketing in Japan: Voicy! 🌟 While podcasting might not yet be as mainstream in Japan as in other markets, it's rapidly gaining influence and presents a unique opportunity for marketers and PR specialists. While global giants like Spotify and Apple Podcast might dominate elsewhere, let's shine a light on a distinctly Japanese platform: Voicy. What sets Voicy apart? Unlike other platforms, becoming a speaker on Voicy involves a meticulous examination process. This ensures that only knowledgeable and influential speakers, known for their quality content, are featured, making Voicy a highly curated and brand-safe environment. Voicy isn't just another podcasting platform; it's a gateway to collaborate with Key Opinion Leaders (KOLs) who are shaping trends and conversations. Whether you're looking to introduce a new product, share insights, or engage with a Japanese audience through influential voices, Voicy offers an authentic and impactful channel. Are you leveraging audio content in your PR strategies? Have you considered exploring platforms like Voicy for your campaigns? I’d love to hear your thoughts and discuss how we can tap into this evolving trend together! #ShapeWin #Japan #AudioMarketing #Podcasting #Voicy #PR #MarketingInnovation

It’s tragic, really. So many good, important ideas and messages. So much good content by good organizations doing important work. Published into the abyss. Never to be seen or read or watched by your community. If you’re going to take the time to create important content for your social mission, then you need to learn how to create content that’s ACTUALLY scroll-stopping. That gets more than just likes and shares, but actually MOVES your community and develops deeper relationships and real world action. In this week's episode of Designing Tomorrow I share everything we’ve learned about how to create scroll-stopping content for your social mission. The good news is you already have what you need to do this. You just have to learn how to rethink your approach and learn to package your content for our modern digital channels and behaviors. I'd be curious to hear from social impact content creators and marketers. What have you seen work well to break through with your content in a meaningful way?

🎧 Unlock the Future of Podcasts with DRM Solutions! 🎧 In today's fast-paced digital world, podcasts are an incredibly powerful medium for sharing ideas, stories, and insights. But as content creators, are you doing enough to protect your intellectual property and manage who accesses your work? With DRM (Digital Rights Management) solutions, you can take full control of your podcast's distribution, ensure your content is only accessed by authorized users, and maximize your revenue potential. In our latest blog, we explore how DRM solutions provide robust copyright protection for podcasts and offer custom access control for your audience. Whether you’re offering exclusive content or managing subscriber-only episodes, DRM is your go-to solution to safeguard your creative work. 📌 Discover more about how DRM can transform your podcasting journey: Read the full article here! #Podcast #DRM #CopyrightProtection #ContentCreators #DigitalRightsManagement #ThuDoMultimedia

In an ever-expanding podcast landscape, standing out is more difficult than ever. With millions of podcasts available on Spotify, getting discovered is a significant hurdle for creators and media companies. 📱 How can you make sure your podcast reaches the right audience? 🤔 The key lies in understanding and leveraging Spotify's algorithm.  According to Ausha 🚀, you can improve visibility and climb the rankings by focusing on engagement, consistent publishing, and optimizing podcast metadata. 📈 So, to summarize: • 𝗘𝗻𝗴𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Encourage your audience to interact with your content through play, follow and share 🔥 • 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Release new episodes regularly to keep your podcast active and signal to Spotify that you are a consistent creator 🗓️ • 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗺𝗲𝘁𝗮𝗱𝗮ta: Use relevant keywords in podcast both in titles and descriptions to improve discoverability. 🎯 👇 Check the full article. #podcast #spotify #podcastlandscape #podcastdiscoverability

The podcasting landscape has shifted dramatically, with YouTube surpassing Apple Podcasts as the leading platform. Even the best can lose their market share if they dont focus on it as a core business: - YouTube now dominates, accounting for 31% of U.S. podcast listening, driven by its superior discovery tools and video integration. - Apple's focus on audio-only content and lack of monetization tools has led to a decline in market share. - Video podcasts, supported by platforms like YouTube and TikTok, are becoming the new norm, transforming how users engage with content. #Podcasting #YouTubePodcasts #ApplePodcasts #DigitalMedia #ContentCreation #TechTrends #VideoPodcasts #CreatorEconomy https://lnkd.in/d_jQ3D8e

Paywalled podcasts? 🛑 Seems to work quite nicely. ✔ Kvartal, a leading Swedish independent media publication, made a segment of certain podcast episodes available to subscribers only. This led to a jump in subscribers, proving that a publication’s podcast listeners are potential digital subscribers. Here’s what happened: 🟢 Buying a whole season in advance worked very well as 85% of subscribers chose to pay in a single transaction 🟢 Remaining 15% chose to pay monthly 🟢Average rate for paid single podcast episode purchasers to convert to subscribers is 10.1% Bonus insight: early morning is the best time of day to release a podcast episode. So what does this tell us? Mainly that diversifying podcast monetisation is an avenue worth exploring (perhaps even necessary) to adequately remunerate podcasters. The current ad-funded model doesn’t accomplish that as you need to have thousands of listens to see some profit. This take on the subscription model is a novel way, and one of many, that publishers and podcast producers can use to monetise their content. We’ll see if and how fast it catches on. #podcasts #subscriptions #podcasting #monetization #revenue