Brian Numainville’s Post

📢 Advertising Breaking News: Programmatic Advertising on the Rise for 2024! ⚠ Goodbye cable TV, hello streaming!!!! 👊 The use of algorithms in programmatic media is revolutionizing advertising, helping brands to invest more strategically and impactfully. With a focus on connecting and engaging the target audience, this approach promotes scalability, optimization, and superior results (look at that #ROI soaring 📈). Predictions indicate a significant increase in cross-channel and omni-channel programmatic advertising in 2024. Brands are adopting multiple channels such as mobile, video, display, and voice to reach consumers across various entertainment devices. 📺 Connected TV (CTV) emerges as a key part of this integrated strategy, as more viewers ditch cable TV in favor of streaming. With nearly 90% of spending on #CTV advertising already programmatic, EMARKETER predicts this trend will continue growing next year. Television networks are also adjusting their strategies, with more embracing flexible programmatic models. Disney Advertising leads this transformation, standing out in integrating programmatic deals. For 2024, further consolidation of programmatic advertising is expected, with networks and advertisers adopting more rigorous approaches to optimizing campaigns and adapting to changes in audience behavior. #ProgrammaticAdvertising #DigitalMarketing #CTV #CrossChannel #OmniChannel #DigitalStrategy #Streaming #Algorithms #DigitalImpact #2024Trends

📺 We're thrilled to announce the launch of Collective TV, our solution that unlocks the combined power of retail media and TV advertising. This could not have been possible without our amazing partners, Google, The Trade Desk, LiveRamp, FreeWheel, iSpot.tv and Clinch. With Collective TV, advertisers can now leverage modern currency for targeting, measuring, and optimizing campaigns across streaming, digital video, and soon linear TV. No more silos or complexity – just a streamlined, outcome-driven approach. Brands can access premier video inventory, create shoppable YouTube ads, leverage first-party data, and deliver privacy-conscious ad experiences. Collective TV offers three flexible service channels for advertisers and publishers all within a brand-safe environment, catering to diverse advertising needs. Read the Retail TouchPoints coverage here: https://lnkd.in/g92q3pQn #RetailMedia #CollectiveTV 

CTV is fast becoming a key player in programmatic advertising, projected to surpass $40 billion in revenue by 2027 📺 Here’s why it matters, how advertisers can harness its power, and where it’s headed next 👇 1️⃣ What is CTV and why it’s a game-changer CTV includes any internet-connected TV, like Smart TVs or streaming devices, allowing advertisers to serve targeted, data-driven ads on a large screen. This bridges traditional TV with digital advertising, providing precision in audience reach that linear TV lacks. 2️⃣ The competitive CTV landscape The streaming market is packed with options, from big names like Netflix to ad-supported and free services like Roku and Freevee. This surge has led consumers to increasingly favor ad-supported platforms, opening a prime opportunity for CTV advertising. According to Samsung Ads, audiences are particularly receptive during moments like news, family time, and evening shows. 3️⃣ Future of CTV advertising – standardization on the horizon With initiatives like IAB Tech Lab’s "Ad Format Idol," the industry is moving toward unified CTV ad formats for seamless, scalable programmatic campaigns. Read more about the CTV market in our article: https://lnkd.in/d2GyBwSt #adtech #programmatic #CTV

Exciting times in the world of Connected TV! As brands pivot ad spend to streaming platforms, the fusion of branding and performance marketing—dubbed "Brandformance"—is taking centre stage. With platforms like Amazon Prime Video and Netflix leading the charge, CTV offers unprecedented tracking and targeting capabilities. But, the fragmented landscape poses challenges. At Epsilon, we're all about turning these challenges into opportunities. Our identity helps brands navigate this complexity, ensuring their messages reach genuine audiences while protecting privacy. The ability to integrate first-party data—right in consumers' living rooms—is sparking excitement across the retail media landscape. Let's embrace the future of advertising and make every £ count! https://lnkd.in/eSSq-Fke #CTV #Brandformance #EpsilonInsights

One of the most significant trends this year is the shift toward integrating channels with traditional media to drive impactful, omnichannel marketing strategies. Connected TV (CTV) has emerged as a potent platform for reaching audiences on the big screen. Here's a glimpse into CTV's growth and its impact: • Audiences are pivoting to streaming services ushers in an upsurge in #CTV advertising spend, forecasted to reach $23.5 billion by 2025. • CTV Households Surpass Traditional #Linear TV: Latest eMarketer projections indicate that CTV households in the U.S. have climbed to $115.1 million, marking a significant increase in penetration from 42.3% to 62.3%. • Superior #ROI with CTV Advertising: According to an Omnibus Survey, 40% of advertisers report a 'much better ROI' with CTV, while another 30% observe a 'slightly better ROI' compared to linear TV. Discover more about CTV trends, gain industry insights from Paul Woolmington, CEO of Canvas Worldwide, and Brad Stockton, SVP Video Innovation at dentsu, and uncover strategies for success in our eBook, 'Tech Themes 2024.' Download now >>https://lnkd.in/eGeY_GkN

As streaming services continue to grow, advertising dollars are swiftly following—from traditional linear TV to Connected TV (CTV). 📺 Why is this happening? Simple: money follows eyeballs.  📈 Our latest article looks at why advertisers are making the switch to CTV. From increased viewer targeting precision to cost efficiencies, the reasons stack up. And with a predicted growth in ad spend on CTV reaching nearly $100 billion by 2027, it's clear this is more than just a trend—it's the future of TV advertising. 🚀 Whether you're curious about the shift or looking to optimize your own ad campaigns, take a moment to check out our insights. No sales pitch, just a knowledge resource to keep you ahead in the digital game. 💡 🔗 https://lnkd.in/gch5K6-w #CTV #DigitalAdvertising #MediaBuying #MarketingTrends

CTV Inventory: Definitive Guide for Connected TV Advertisers - Master #CTV #inventory with our definitive #guide for connected #TV #advertisers. Learn how to optimize your CTV ad placements effectively. #CTVInventory #ConnectedTV

📺 Connected TV (#CTV) is revolutionizing the way brands connect with their audiences. With its interactive and personalized approach, CTV is offering a holy grail of advertising opportunities. From niche channels to out-of-home experiences, CTV is changing the game. This is the best way right now for advertisers to stay ahead of personalization trends.💡 #CTV #FutureOfTV #AdvertisingInnovation

✅🖥️ AdExchanger (6/28): “AdExchanger: What about digital-native brands that want to treat streaming TV like a performance marketing channel? Gartner: Competent performance marketers are starting to embrace streaming, including using it to compare incrementality with the rest of their buys. Their dollars are helping contribute to the maturation of the market. At the same time, there’s a big difference between CTV and over-the-top (OTT). Because OTT encompasses devices other than television sets, like phones and desktops, there’s more signal and attribution there that’ll attract direct response advertisers. People still don’t interrupt their TV viewing sessions very often to go and buy things, but when they do, it’s much more likely to happen on a personal device, not a TV screen. AdExchanger: What streaming trends will dominate for the remainder of the year? Gartner: The digital-native platforms are taking control of connected TV – and it’s not just the new entrants to ad-supported streaming, like Netflix and Prime Video. YouTube’s grip continues to tighten on the CTV market. TV programmers and digital platforms will continue to compete for streaming ad dollars by trying to differentiate themselves. Ad load is an especially big question streamers are trying to tackle right now.” ⬇️ #streaming #ctv #ott #upfronts #avod #fast

Great to see such big Retail partners getting closer and closer to the tech playground! Walmart's $2.3 billion acquisition of Vizio aims to boost its ad business with streaming inventory and viewer data for shoppable TV ads, giving it a competitive edge in targeted advertising. The deal integrates Walmart's customer purchase data with Vizio's viewing data, enhancing ad effectiveness. Shoppable ad units and potential streaming partnerships indicate further growth opportunities, positioning Walmart at the intersection of retail and entertainment.