Matt Rolfe’s Post

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/d8E5RvTT #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/eM8H39Jz #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

CTV plays a pivotal role in advertising with the capability to reach massive audiences; over 2/3 UK Households subscribe to an on-demand streaming service. The challenge is with identity. Particularly in cross-device identification, attribution, and overcoming audience overlap. For advertisers and agencies that often means spending with unclear outcomes. In this Advertising Week article, Philip Acton expands on how advances in adtech means audiences can be targeted more precisely with geographic, IP and device ID data to create consistent messaging. https://lnkd.in/eicAVFXw #ctv #programmatic #digitaladvertising #Changethegame 

Netflix gains full control over ad placements, targeting, and performance analytics, leading to potential revenue growth. Partnerships with leading ad tech companies offer advertisers more precise targeting options, attracting premium brands. Breaking away from Microsoft sets a new standard, potentially influencing other streaming services to follow suit. This strategic move positions Netflix as a leader in streaming technology and innovation. By offering a more integrated and efficient advertising solution, they're likely to attract more advertisers and gain a competitive edge. Do you think all this transformation will pay off for Netflix? #Netflix #Microsoft #AdTech

🎯 Heads down in 2025 planning! 🎯 CTV (Connected TV) is top of mind as we strategize for the year ahead. It's proven to be a performance powerhouse for numerous clients, and in 2025, we’re not just launching new CTV campaigns—we’re doubling down on optimizing existing ones for even greater impact. "𝘞𝘩𝘪𝘭𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘦𝘯𝘥 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘰𝘧 𝘛𝘝 𝘦𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘦𝘭𝘺 𝘢𝘴 𝘢𝘯 𝘶𝘱𝘱𝘦𝘳-𝘧𝘶𝘯𝘯𝘦𝘭 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘛𝘝 2.0 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘰𝘶𝘵𝘤𝘰𝘮𝘦-𝘣𝘢𝘴𝘦𝘥 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘺𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦𝘴 𝘣𝘰𝘵𝘵𝘰𝘮-𝘰𝘧-𝘧𝘶𝘯𝘯𝘦𝘭 𝘳𝘦𝘴𝘶𝘭𝘵𝘴, 𝘣𝘶𝘪𝘭𝘥𝘴 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘣𝘳𝘢𝘯𝘥 𝘦𝘲𝘶𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘣𝘰𝘰𝘴𝘵𝘴 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴’ 𝘰𝘵𝘩𝘦𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴." CTV offers a unique opportunity to marry brand storytelling with measurable performance outcomes. 🚀 What strategies are you considering to maximize CTV's potential in 2025? Let's discuss in the comments! 👇 #CTVAdvertising #MarketingStrategy #DigitalAdvertising #2025Planning 

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/eNMFzC8e #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/eTXiVp8n #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/gJVUeWbC #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

Why Connected TV is the Key to Unlocking Future Ad Potential Connected TV (CTV) is not just a new trend—it’s the future of advertising. eMarketer reports that CTV ad spending in the U.S. hit $25.09 billion in 2023 and continues to rise. Why? CTV combines the broad reach and brand impact of traditional TV with the precision of digital marketing, allowing brands to target audiences with data-driven campaigns and track performance in real-time. For brands, the opportunity is clear: Invest in CTV now to capture both reach and relevance. Local Planet can help you maximize your CTV strategy with tailored solutions that drive measurable impact. Source: eMarketer on CTV #CTV #DigitalAdvertising #AdTech #MarketingStrategy #LocalPlanet

Streaming TV is navigating its adolescent phase, marked by significant changes that impact advertisers. According to Eric Schmitt from Gartner, the rise of programmatic buying and new ad inventory on platforms like Netflix, Disney+, and Prime Video has complicated TV ad purchases. With diverse buying paths, targeting challenges persist, and measuring TV ad effectiveness remains elusive. Schmitt emphasizes the need for evolution in how TV advertisers utilize programmatic platforms, suggesting a shift towards campaign management over mere buying tools. Addressing these challenges is crucial for unlocking connected TV's full ad revenue potential, particularly for regional and hyperlocal advertisers striving to optimize targeting. Are you navigating these changes in TV advertising? Learn more: https://lnkd.in/eWc384zR #StreamingTV #TVAdvertising #ProgrammaticBuying #DigitalMarketing