Norman Chu’s Post

Did you know that TikTok Shop drove $50 million in revenue for brands in 2023? This new feature not only allows businesses to showcase their products directly on the platform but also connects them with the audience in a more engaging way. The article highlights some top TikTok Shop agencies that specialize in maximizing this potential. With expert services ranging from setting up the TikTok Shop Seller Center to managing affiliate programs, these agencies are essential partners for brands looking to make an impact on TikTok. It's intriguing to see how brands are leveraging TikTok’s unique capabilities to drive their sales and community engagement. As more businesses dive into social commerce, it becomes crucial to choose the right agency to navigate this path successfully. What do you think about the rise of TikTok Shop? Are you seeing brands successfully using the platform? I'd love to hear your insights! https://lnkd.in/gKyG_dDg

Maximizing TikTok Shop Success: Key Strategies to Scale in the U.S. Market* I recently engaged in insightful discussions about scaling in the U.S. market on TikTok Shop, and here are my top takeaways to help brands thrive: 1️⃣ Affiliate Influencers Are Leading the Charge Affiliate influencers are now responsible for 70-80% of sales on TikTok Shop. → Their influence is undeniable, and automating the affiliate process is a game-changer. TikTok Shop’s new Affiliate API will streamline these efforts, allowing brands to scale quickly and efficiently. 2️⃣ Content Reigns Supreme Content is at the heart of every successful TikTok Shop strategy. → From live streams to engaging product videos, authentic content is essential to drive conversions. Tailoring content to your specific brand and audience is important, rather than relying on general industry trends. 3️⃣ Live Streaming is Taking Over Live streaming is rapidly becoming the main focus for brands on TikTok Shop. → Agencies are investing in live-streaming studios and dedicated spaces for content creation. This format creates real-time engagement, driving both excitement and conversions. At Insense, we’re also exploring these promising opportunities. 4️⃣ Combining Organic and Paid Approaches is Essential The synergy between paid ads and organic content is crucial for TikTok Shop's success. → Paid ads help brands scale and reach a wider audience, while organic content builds authenticity and engagement. When combined effectively, this approach creates a powerful and cohesive marketing strategy. 5️⃣ Data-Driven Decisions Are Non-Negotiable Understanding key performance metrics and acting on data is critical to TikTok Shop's growth. → Brands must constantly analyze their campaigns, assess what’s working, and optimize their strategies accordingly. From tracking the ROI of influencers to measuring engagement on live streams, data-driven insights allow brands to make informed decisions that scale success. 6️⃣ Community Engagement Drives Loyalty TikTok Shop is more than just a platform for sales—it's a community-driven ecosystem. → Building a loyal community around your brand through engaging content, responding to comments, and fostering relationships with creators and customers is key to long-term success. The more your audience feels involved and valued, the more likely they will become repeat customers. 7️⃣ Testing and Iterating is Key TikTok’s dynamic platform demands constant experimentation. → Brands that continuously test different strategies—from new content formats to varied influencer partnerships—are more likely to discover what truly resonates with their audience. Don’t be afraid to take risks and iterate based on feedback and performance metrics. --- By focusing on these core strategies, brands can not only scale on TikTok Shop but also build sustainable, long-term success in the competitive U.S. market. #tiktokshop #tiktokshopUS #influencermarketing #tiktok #Strategies

📌𝟕 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬 𝐭𝐨 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐒𝐚𝐥𝐞𝐬 The brands winning big on TikTok Shop aren’t winging it ↳ they’re implementing foundational essentials that fuel consistent growth. . If you’re serious about making a mark here Your strategy should be more than just “post and hope.” . . Here are the must-haves to truly crush it on TikTok Shop: 1️⃣ 𝘼 𝙃𝙚𝙧𝙤 𝙋𝙧𝙤𝙙𝙪𝙘𝙩: One strong SKU that your brand is known for—something that stands out and captures attention in seconds. 2️⃣ 𝙇𝙤𝙣𝙜-𝙏𝙚𝙧𝙢 𝙑𝙞𝙨𝙞𝙤𝙣: Scaling doesn’t happen overnight.  Brands need to think beyond the quick win and plan for sustained growth. 3️⃣ 𝘼𝙙 𝙎𝙥𝙚𝙣𝙙 𝙤𝙛 $10,000 𝙈𝙞𝙣𝙞𝙢𝙪𝙢: TikTok Shop isn’t the place for bare-bones budgets.  To drive impactful results, you need a dedicated spend that gives you momentum and visibility. 4️⃣ 100+ 𝙎𝙖𝙢𝙥𝙡𝙚𝙨 𝙒𝙚𝙚𝙠𝙡𝙮: Influencers are your key allies, and with the volume TikTok Shop demands;  ↳ you need to keep those samples flowing consistently. 5️⃣ 𝘼𝙛𝙛𝙞𝙡𝙞𝙖𝙩𝙚 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙏𝙚𝙖𝙢: Influencer and affiliate marketing is powerful but only when it’s managed.  Brands need a dedicated person (or team) overseeing these partnerships and driving results. 6️⃣ 𝙇𝙄𝙑𝙀𝙎 (2-𝙃𝙤𝙪𝙧 𝙈𝙞𝙣𝙞𝙢𝙪𝙢): Live sessions are the lifeblood of TikTok Shop. ↳ To maintain engagement and build audience trust, consistent 2-hour live sessions should be your baseline  (not the exception). 7️⃣ 𝘼𝙡𝙬𝙖𝙮𝙨 𝙄𝙣-𝙎𝙩𝙤𝙘𝙠: Don’t let success slip by.  ↳ Running out of stock when demand spikes is a lost opportunity and sends potential customers elsewhere. . . These essentials separate the brands that thrive from those that stall. Are you missing any of these critical components? If so, it might be time to re-evaluate and step up your TikTok Shop strategy. ---------------------------- 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘮𝘪𝘴𝘴𝘪𝘯𝘨 𝘰𝘶𝘵 𝘰𝘯 𝘮𝘢𝘬𝘪𝘯𝘨 $100𝘒 𝘢 𝘔𝘰𝘯𝘵𝘩? 💬𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘢𝘯𝘥 𝘋𝘔 𝘮𝘦 "𝘛𝘪𝘬𝘛𝘰𝘬 𝘚𝘩𝘰𝘱𝘴", 𝘢𝘯𝘥 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦 𝘢 𝘧𝘳𝘦𝘦 30-𝘮𝘪𝘯 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺 𝘤𝘢𝘭𝘭☎️ 🚀𝘔𝘺 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 6-𝘧𝘪𝘨 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘸𝘪𝘵𝘩 𝘮𝘺 "𝘋𝘛𝘊 𝘚𝘦𝘤𝘳𝘦𝘵 𝘙𝘦𝘤𝘪𝘱𝘦"🚀

Discount codes! 💸 Working in #influencer and #affiliatemarketing for so long now, a big pain-point I talk with brands ALL the time about are discount codes. They leak, they're more searchable, brands are not as sure if the traffic is genuinely coming from the creator, etc. Yet, they are the easiest and most effective way for creators to get credit for sales from their audience. A few thoughts here, and I'll get on my high horse for the first one: 🎠 Discount code sites need to stop taking advantage of smaller-mid size businesses by scraping for creator discount codes to fudge the system, it effects jobs, commissions, you name it, it's so sad to watch. 🎠 Okay, back down with some reasonable actions here... Links are of course harder to work with because social networks want people to stay on their site, not be re-directed away. Some softwares (shoutout Superfiliate) have created landing pages creators actually want to share, that also have single use, non-transferrable codes built in to help solve half the problem... But on the creator side, using tools like ManyChat to say "Comment 'SHOP' to be sent the link" and a link arrives in the commenter's inbox automatically seem to be an excellent way to skirt around these issues. Creators that are actively using these types of tools should be prioritized in your search. Another way to utilize these types of links instead of passing out discount codes is focus your affiliate program on creators who use either or all Pinterest, Substack, Facebook groups, and blogs consistently. I've seen many affiliate programs flourish when they invest in these channels. Do some digging in the potential creator's story highlights (advice to creators here too) these are an important spot where pillars should be showcased, and marketers can see how often they're updated to continue to include links. The ones updating are also priority in adding to your program. Keep an eye on your codes and program at least monthly to see if anything suspicious is happening. Of course, set expectations with your creators up front. Let them know leaked codes or abused links or codes will be removed, redone, or deactivated, and commissions will be voided in the event something transpires, and communicate with them so they don't continue to share dead codes or links. This is a large problem across SO many programs so curious if any other Influencer Marketing professionals have any other words of wisdom to give below 👀

Boost Your TikTok Shop Conversions to 45% with These Essential Strategies! 🚀 Are you looking to supercharge your TikTok Shop and achieve an impressive 45% conversion rate? Here are four key strategies to help you optimize your approach and drive significant sales growth 1. Post More Shoppable Videos 🎥 TikTok’s dynamic video platform by creating shoppable content that highlights your products in action. Showcase their unique features and benefits, and utilize TikTok’s in-app shopping features to make purchasing seamless. Engaging videos not only capture attention but also make it easier for viewers to convert with just a few taps. 2. Optimize Your Product Images 📸 High-quality visuals are crucial in making a strong impression. Invest in professional, high-resolution product images that clearly showcase your items. Consistent and appealing product imagery helps build trust and can significantly influence purchasing decisions. 3. Add Products to Open Affiliate Collaborations 🤝 Expand your reach by partnering with TikTok influencers and affiliates who resonate with your brand. Their endorsements can introduce your products to new audiences and drive conversions. Track performance with affiliate links to understand what works best and refine your strategy accordingly. 4. Ask Customers to Review Your Products 🌟 Encourage satisfied customers to leave positive reviews and share their experiences. Genuine feedback not only builds credibility but also influences potential buyers. Consider offering incentives for detailed reviews to increase the volume and quality of feedback. In Summary By implementing these strategies—engaging shoppable videos, high-quality product images, effective affiliate collaborations, and genuine customer reviews—you’ll create a compelling TikTok Shop experience that drives conversions and boosts your success. Ready to take your TikTok Shop to the next level? Start applying these tips today and watch your conversion rate soar! #TikTokShop #Ecommerce #DigitalMarketing #SocialMediaStrategy #ConversionOptimization #AffiliateMarketing #CustomerReviews #MarketingTips

📈 Want to drive more revenue WITHOUT using paid ads? 💰 Our team drove an extra $2,530,000+ in revenue using these 4 strategies that many DTC brands are avoiding. We Drove an Extra $2,530,000+ In Revenue Without Using Paid Ads I’ll show you how we did it. 4 Strategies that DTC brands are avoiding. ---- Paid acquisition requires a lot of resources for good reason. There are incremental strategies that require little to no resources that can increase your store's revenue. ------ 1) Use Affiliate networks Give them your breakeven CPA so they can scale. Make your money on the customer's retargeting and LTV. DFO and GiddyUp networks are recommended. ----- 2) Use online publications Publications like heathline.com build authority for your brand and at the same time act as affiliates. If you don't have a team to manage this, you can use companies like linkby.com to streamline the process. ----- 3) Approach E-Tailors Not only will they provide extra revenue but also visibility and recognition for your brand. 4) Turn your customers into creators Email your existing customers. Create 3rd Party TT pages with them. Get them to post once a day, we currently pay them anywhere from $1k - $1.5k a month. ----- All of these strategies provide a halo effect for your paid strategy. That's it for this thread. If you enjoyed it: Follow for me at Matt Orlic

Before launching TikTok Shop you need to understand these things: 1. Samples Working with affiliates on TikTok can be quite expensive given you have to pay out commission on sales and also send out free samples to approved affiliates If you have an expensive product you may be limited in the number of sales you can send out - this may drastically alter your strategy from high volume affiliates to low volume more select influencers 2. Margins TikTok Shop requires a really strong margin on your product to make it commercially viable Your going to need to take into consideration: - TikTok Shop fees - Affiliate commission - Shipping costs - Media spend - Potentially agency commission / fees Realistically you want to be sitting around 75%-80% margin on your product to make it a profitable venture 3. Brand messaging If you're working with affiliates, you can guide them but you won't sign off content before it goes live. This can be a risk for some brands that like full control of the brand narrative If you're looking for control of your message and sign off then you'll need to look at the influencer route and potentially pay a fee on top of commission or fee only 4. Store optimisation TikTok Shop is like any other marketplace. You're Always looking to improve your conversion rate against competing brands This means you need to constantly test and update your product descriptions, imagery and videos to maximise sales You also need to build social proof through reviews to ensure you're potential customers trust you 5. Pricing strategy Pricing on TikTok is wild - it's forever changing You need to fully understand what is possible from a pricing perspective and always look to flash sales and deals to maximise sales and keep affiliates motivated to post about your products The other thing to explore is product bundling to create something you can't buy anywhere other than TikTok You need to give people a reason to buy there and then!! There are lots of considerations for TikTok Shop and as always I say to brands - if you're going to do it... go all in!!

📌Let’s talk about the harsh truth of TikTok Shops. Organic sales? They’re rare. Sure, you’ll hear someone brag about their big organic win, ↳ but let’s be real—it’s more like a blue moon event. With the flood of sellers joining TikTok Shops ↳ the platform has become saturated ↳ making it harder for organic efforts to thrive. Meanwhile, your competitors are leveraging → affiliate marketing → partnering with influencers → and running paid ads to dominate the market. Are you still waiting for organic sales to magically roll in? Here’s what I’ve seen: Brands hesitant to invest in marketing struggle with low sales. Those trusting us with marketing budgets see consistent, scalable results. And no, it’s not about dumping money into ads. It’s about precision: → Data-driven decisions. → Optimized paid ad strategies. → Collaborative influencer campaigns tailored for conversions. 📌We’ve helped brands move from stagnant to scaling with the right approach. Organic isn’t dead, but relying on it alone?  ↳ That’s playing small. Your competitors aren’t waiting for luck—they’re investing smartly and growing fast. Want to turn your TikTok Shop into a revenue machine? Let’s build your winning strategy today. 🚀 ---------------------------- 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘮𝘪𝘴𝘴𝘪𝘯𝘨 𝘰𝘶𝘵 𝘰𝘯 𝘮𝘢𝘬𝘪𝘯𝘨 $100𝘒 𝘢 𝘔𝘰𝘯𝘵𝘩? 💬𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘢𝘯𝘥 𝘋𝘔 𝘮𝘦 "𝘛𝘪𝘬𝘛𝘰𝘬 𝘚𝘩𝘰𝘱𝘴", 𝘢𝘯𝘥 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦 𝘢 𝘧𝘳𝘦𝘦 30-𝘮𝘪𝘯 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺 𝘤𝘢𝘭𝘭☎️ 🚀𝘔𝘺 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 6-𝘧𝘪𝘨 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘸𝘪𝘵𝘩 𝘮𝘺 "𝘋𝘛𝘊 𝘚𝘦𝘤𝘳𝘦𝘵 𝘙𝘦𝘤𝘪𝘱𝘦"🚀

𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐑𝐞𝐚𝐜𝐡 𝐢𝐬 𝐃𝐰𝐢𝐧𝐝𝐥𝐢𝐧𝐠: 𝐇𝐞𝐫𝐞’𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐝𝐚𝐩𝐭 TikTok Shop is shifting towards a pay-to-play model. Much like how Instagram once offered extensive organic reach, achieving significant visibility now requires investment in ad spend. While some posts can still go viral, it’s becoming increasingly difficult to achieve that level of organic reach naturally. To navigate this change, it’s essential to allocate budget to boost your content’s visibility. Here’s how to stay ahead of the curve: 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐃𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐫𝐢𝐞𝐟𝐬:  Give clear guidance on what type of content resonates well. This increases the likelihood of affiliates creating content that gets noticed. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐩𝐚𝐫𝐤 𝐂𝐨𝐝𝐞𝐬 𝐭𝐨 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭:  Use Spark codes to turn high-performing affiliate content into ads, maximizing its reach. 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐞 𝐁𝐮𝐝𝐠𝐞𝐭 𝐟𝐨𝐫 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭:  Ensure your content reaches a broader audience by backing it with ad spend. If you’re merely distributing samples and hoping for a viral hit, you’re wasting resources. It’s more effective to focus your budget on strategic advertising. For brands serious about succeeding, I recommend setting aside at least $10,000 for ad spend. With GMV max gaining momentum, it’s also easier to achieve profitability with bulk creative content. 𝐖𝐡𝐲 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝 𝐢𝐬 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥: 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲:  Paid promotion ensures your content is seen by a larger audience, bypassing organic reach limitations. 𝐇𝐢𝐠𝐡𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:  Paid content tends to receive more engagement, which can lead to improved conversion rates. 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞:  Advertising offers clear metrics, enabling you to track performance and refine your strategy. The TikTok Shop landscape is changing, and to stay competitive, you need to adapt. By investing in ads and focusing on strategic content creation, you can sustain and even grow your brand’s presence on the platform. #tiktokshop #tiktokshopaffiliate #tiktokshoptips #affiliatemarketing #brands #ecommerce #socialcommerce #digitalmarketing

TikTok Shop in 2024 has been a mixed bag for brands, with only a few hitting the jackpot. However, as TikTok continues to refine its platform and expand its e-commerce features, 2025 is shaping up to be a crucial year for growth and competition. Here’s how brands and sellers should prepare to stay ahead: 1. Secure Creator Partnerships Early Quality over Quantity: Partner with creators who align deeply with your niche, even if they have smaller followings (micro and nano influencers often drive better engagement). Long-Term Deals: Lock creators into exclusive or recurring deals before their value skyrockets with the platform's growth. Co-Creation: Work with creators to design products or marketing campaigns, making them more invested in your brand's success. 2. Build a Competitive Edge in 2025 Innovative Ads: Leverage TikTok's GMV Max Ads for data-driven targeting. Unique Selling Points (USPs): Eye-catching product presentation (use gift-like packaging). Bundle offers or exclusive collections tied to trending TikTok themes. Cross-Platform Promotion: Sync TikTok strategies with Instagram, YouTube, and Discord to amplify reach. 3. Anticipate TikTok Shop’s Evolution Enhanced Features: TikTok is likely to introduce better affiliate systems, analytics, and creator matchmaking tools. Local Market Expansion: Platforms like TikTok Shop could tailor more region-specific promotions, which brands must prepare for. Data-Driven Selling: As competition rises, granular insights into audience behavior will determine success. 4. Invest in Relationships with Creators Exclusive Communities: Build trust and loyalty by inviting them into your brand’s inner circle (e.g., private Discord server or branded events). Timely Payouts: Ensure creators are paid quickly and transparently—delays kill trust. Early Access to Products: Send creators products before launch for reviews and authentic content. 5. Prepare for Competitive Scaling Focus on Retention: As competition heats up, customer loyalty will be key. Use loyalty programs or exclusive perks for repeat buyers. Automate Operations: Efficient order fulfillment and quick shipping can make or break a TikTok Shop experience. TikTok Shop’s landscape is ripe for innovation but demands early action. Brands that proactively secure talent and create compelling campaigns now will dominate the more competitive space of 2025. Your insight about "making change" rather than focusing on scale is crucial—creativity, agility, and bold partnerships will define the winners. Ready to brainstorm creator outreach campaigns or strategies?