Nik Kontoulas’ Post

#ScholarSpotlight: Permutive announces Jay Stevens as new Chief Commercial Officer, driving advertising innovation in a cookieless world. Joe Root, CEO and co-founder at Permutive, said, “We are thrilled to have Jay on board as we solve for signal loss and foster collaboration by scaling the advertising side of our business in line with the publisher side. With a deep understanding of both the buy and sell sides of the media ecosystem and the value of future-proofed advertising technology, Jay will play an instrumental role in Permutive’s future.” read more: https://lnkd.in/dxEh7zQr #Advertising #AudienceActivation #CCO #Cookieless #Technology #Publisher #Advertiser #DataDriven #Adtechtoday

🚀 Exciting News! EmpowerLocal is thrilled to announce our partnership with leading merchandising and savings platform Flipp, a natural collaboration between two like-minded companies to better connect retailers & brands with local media audiences across the United States. The partnership leverages EmpowerLocal's growing network of local news publishers to bring significant savings and promotional content directly to the communities that need them most. 📰 Garrett Royds, Senior Vice President - Business Development & Partnerships at Flipp, shares, "By teaming up with EmpowerLocal, we're not just adapting to the analog-to-digital transition—we're leading it. This collaboration enables us to support local economies while providing invaluable savings to our users." Best of all, the initiative unlocks new, high quality revenue streams for America's community newsrooms. Something we can all celebrate. 🎉 Want to learn more? If you're a local publisher, retailer or brand - book a demo with [email protected] and we'll get you plugged in! 🤝 #localmedia #empowerlocal #publishers #flipp #lifeislocal #retailinnovation #collaboration

What's the key to making ads work on TikTok? Get your audience hooked in the first six seconds. How do you do that? Read the joint study with Vidmob that highlights the key creative strategies that can boost brand engagement and purchase intent. h/t Rachael Ryan and congrats on the new role!

All very relevant points, but IMO the 4th one ("Brand & performance converging") may be the most critical one. As recently highlighted in this Digiday article, performance marketers are losing signal and will need to shift their spend to Brand, AKA not-directly-attributable media. While deterministic attribution will not be possible at scale, the advertisers & platforms that can best help close the loop between brand & performance will see the most success (especially outside of walled gardens & black box algorithms). I covered this in a post last year (also linked below), and I'm delighted to see another platform make a big bet on this same future. https://lnkd.in/eeUrfxew https://lnkd.in/eCmijkKu

New from me Sara Fischer — Ad tech, marketing tech and digital content deals are surging to the highest point since the first half of 2022 amid a comeback in digital ad spend. 💰Zoom in: Notable Q3 deals included Equativ + Kamino Retail, Outbrain + Teads, Publicis Groupe + Influential, Optimizely + NetSpring and Ziff Davis Enterprise + CNET and Q4 has had Zeta Global + LiveIntent, a Zeta Global Company, Mediaocean + Innovid, Connatix + JWP (JW Player) and Samba TV + Semasio. 👀 Zoom out: Strategic activity has been notable with companies seeking out potential acquisitions rather than sellers running broad processes, says John Lambros of Houlihan Lokey, which advised LiveIntent on its sale. 🗣️ AlixPartners’ Jeffrey Goldstein says private equity firms who backed the media industry during the downturn in ad spend will be looking for potential deals to bolster growth or find an exit. Details on Axios: https://lnkd.in/ePgJDHzA #mediatrends #advertising #adtech

Our VP of Platform Management, Luca Filardo, has penned an insightful article on optimizing ad supply—a crucial strategy for modern marketers. In "Optimizing Ad Supply: The Key to Marketer Success," Luca delves into the importance of supply curation, the role of SPO, and how innovative tools can enhance ad performance and brand safety. This is a must-read for anyone looking to maximize their advertising efficiency and effectiveness! Check out the full article on our company blog. #Marketing #DigitalMarketing #Advertising #AdTech #Innovation #MarketingStrategy #BusinessGrowth #BrandSafety #Adlook

I'm incredibly honored & grateful to be Inducted into the NJ Ad Club Advertising Hall of Fame. The recognition for my passion for disruptive adtech innovation moving our industry forward means so much to me and also belongs to the amazing teams I have collaborated with over the years. #advertising #adtech #digitalmedia #digitalmarketing #marketing #media #adagency #digitaltransformation

Our collaboration with Onetag has landed us in the top 5 for ad tech tools in Performance Marketing World last week! Launched last week, this partnership will see Onetag’s DealCurate cookieless curation platform integrated into our programmatic offering. "As advertisers look to streamline their tech stacks, this is a great example of interoperability in the market. This partnership between Multilocal and Onetag, two respected players within the adtech world, places curation as a key cog in the wheel of programmatic and simplifies access to high quality ad inventory" says Performance Marketing World. Thanks to PMW for the recognition, to read up on the top 5 tools from last week, click below. https://lnkd.in/dC_GeCq9 #collaborations #curationexperts #onetag #multilocal #curation #curationasaservice #cookielesscuration #partnership #industryexperts #publishers #advertisers #adtech #partnership #activecuration #programmatic #advertisingindustry #adtechtools

As AI continues to reshape the digital landscape, another game-changing shift is underway: Gen Z. This digital-native generation is rapidly surpassing traditional consumer groups and revolutionizing the future of advertising. 💡 That said, staying on top of what’s in and what’s out with Gen Z can feel like a full-time job... Who’s a "brat"? What exactly is a "beige flag"? And when is someone really "cooked"? 🤔 No worries—Adswerve, Inc. has cracked the code. 🔍 👉 Check out our latest blog to learn how Demand Gen with Performance Max (PMax) can elevate your strategy and help you connect with the next wave of trendsetters. 🌐✨ #GenZ #DigitalAdvertising #AI #DemandGen #PerformanceMax #Adswerve #PMAX

In today's fast-evolving ad tech landscape, supply optimization, SPO, and curation are more crucial than ever. Luca Filardo, VP of Platform Management at Adlook dives deep into these topics in his latest article, providing invaluable insights for marketers. Here are some key takeaways: 🔍 Supply & Curation: Addressing MFA concerns, driving performance, and ensuring brand safety are top priorities. Our curated marketplace strategy helps marketers achieve their goals efficiently. 🎯 Ad Placement: Focusing on performance metrics and utilizing tools like GPID for better transparency and optimization. 💡 SPO: Enhancing efficiency and transparency in the supply chain, providing marketers with direct and valuable supply paths. Discover more insights on how to navigate these challenges and optimize your ad supply: https://bit.ly/3xrj3gl #AdTech #MarketingSuccess #SupplyOptimization #Adlook