Jessica Rotundo

Marketing Ops & Marketers: Trust Issues with B2B Tech Vendors? Ever feel like your B2B tech vendor is promising the moon & delivering...well, less? Mike Pastore's article dives DEEP into the trust gap between marketers and tech vendors. Learn how to: 💡Spot red flags before you sign on the dotted line 💡Ask the RIGHT questions to uncover hidden costs ️‍ 💡Build a strong foundation for a successful partnership Stop the frustration & start building trust! Click the link & let's chat in the comments #MarketingOps #B2BMarketing #MarTech #TrustIssues https://lnkd.in/eeNDHkPf

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Tired of siloed data hindering your ABM efforts? The merger of DemandScience and Terminus is a game-changer for marketers like you. Mike Pastore's article dives into how this powerhouse union creates a single source of truth for your ABM campaigns, giving marketers: -Unified buyer targeting & engagement. -Seamless ABM & syndication activation. -Consolidated reporting across all channels. Ready to break down data walls and boost your ABM success? Read the full story here: https://lnkd.in/eRpXiAfP #marketing #abm #b2bmarketing #demandscience #terminus #datadrivenmarketing #abx

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👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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Forrester Consulting found that 9 out of 10 companies agree – data collaboration is critical to driving revenue growth. Download this study to: 🛒 Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data 💲 Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more 🤝 Gain key recommendations on how to overcome barriers to data collaboration Download your copy:

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Verizon Business see transformational results from Intentsify AI Intent activated full funnel demand gen. Wondering why or how we achieved these results? Check out the results for yourself in the image below and reach out to find out more. Let us help you drive real measurable results that accelerate revenue.

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📢 Insight Alert: Google’s John Mueller on Core Web Vitals 📢 In a recent update, Google’s John Mueller clarified the actual impact of Core Web Vitals on search rankings, stating that while they’re valuable for user experience, they have a limited effect on ranking performance. This brings a fresh perspective for SEO professionals focusing on CWV improvements. Learn more about Mueller’s statements and how they might influence your SEO strategies moving forward! 👇 🔗 https://lnkd.in/gS-VxmbE #SEO #CoreWebVitals #GoogleRanking #UserExperience #SEOStrategy #DigitalMarketing #SEOrankings #SERP Seround Inc. SearchEngine Trade

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Friends in Boston: We would love to see you at the GTM Partners Better Together event September 10th. Event link: https://lnkd.in/eQRxddfx This 1-day event will feature leaders from the most influential martech providers in the industry (Demandbase, ON24, G2, ZoomInfo), discussing what modern digital marketing can and should look like. If you are responsible for driving customer growth or managing RevOps for your organization, I recommend checking this out. Ping me direct if interested in a discounted ticket. TechnologyAdvice Channel Insider

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Is your ABM tech stack pulling its weight? We’ve partnered with top ABM leaders—Act-On Software, Bombora, NetLine, New Breed, and Webflow—to show you how to turn your MarTech into a true growth engine. Our new guide on Operationalizing Account-Based Experiences is your roadmap to building a high-performing ABM tech stack. 💡 Here’s what’s inside: -How to align your tech stack with ABM goals for seamless #data flow -Tips to automate personalized, scalable outreach -Strategies to fully leverage intent data and maximize impact -Practical advice on selecting tools that integrate smoothly Ready to turn your tech stack into a #revenue machine? 📥 Download the guide now and start building a smarter, more efficient ABM stack. 🔗 https://lnkd.in/d8ZBZWYc #ABM #TechStack #B2BMarketing #MarTech #B2BMarketing #Accountbasedmarketing

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Sprout Social President, Ryan Barretto, has conversations with C-suite executives and marketing leaders across brands and industries everyday.  Some are just getting started managing social from native platforms or have only dabbled in social media management software, but face roadblocks that keep them from maximizing social. Others consider social to be the tip of the spear that drives success across all channels, and rely on social intelligence to inform their entire business strategy. Here are some of the most important things he's learned about the state of Social from all of these senior leaders: 1. Some C-suites undervalue the benefits and overstate the risks of social. 2. Future-thinking leaders want their entire company to tap into social data. 3. AI is top of mind in the boardroom. Do these sound familiar? Read Ryan's entire article to learn more about the challenges and sentiments execs face around social media, and how you can make the case to fit social into your brand's macro business strategy.

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Did you know 72% of B2B marketers are winning at lead gen through short-form video? 🤯 Dive into the latest insights from Hannah Tooker, co-host of the Social Pros Podcast and SVP of Customer Engagement & Experience at LT. From authentic storytelling to video strategy, see how Adobe, Salesforce & other leaders are changing the game in 2025: https://heyor.ca/bu2Jvy

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Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/3ZIzUa5

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🚀 The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

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🌟 The 2024 LASI Report is here! Madhive and Frequence surveyed 500 local advertising sellers to uncover fresh insights into strategy, challenges, and what clients truly expect. As a former AE, what stood out to me? 73% feel behind with the latest in digital ad tech (like programmatic buying, CTV/OTT, and Omnichannel)! As I preach in all my sessions, learning is a two-way street. Here are my three spots for picking up useful information: + Digiday has a series of "WTF" articles that break down timely issues into plain english. + AdTechGod posts a summary of different industry academies and certifications under "education." + AdTechExplained is a nice resource for the more technical topics. What's missing? 💡 Download the report to get the insights: https://lnkd.in/gX3ZEtRN #AdvertisingInsights #DigitalMarketing #AI #Innovation

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40% of US shoppers believe brands should understand their intent. In the first session of Netcore Cloud's Holiday Marketing Masterclass, Emily Pfeiffer from Forrester dissected the art of creating relevant search experiences. Here are some of her key takeaways: -Searching for a generic term like "table" can yield many results, but most consumers have a specific application in mind. It is a brand's job to decipher their intent. -If a user previously searched for "dining chairs" and then searches for "table," an intelligent website should infer they are likely looking for "dining tables" without requiring the user to specify. This can be achieved with a modern search personalization experience on your website. By implementing these insights, brands can significantly enhance their search experiences and better meet consumer expectations. For more insights and holiday marketing hacks, join us for Session Two: Maximizing the Impact of Your Customer Cohorts to Grow LTV with Ryan Phelan of RPEOrigin. Register Now: https://lnkd.in/eR_h9Z5w #MarketingAutomation #HolidayMarketing #Ecommerce #Retail #DigitalMarketing #Masterclass #Conversions #Forrester #SearchPersonalization #SearchAutomation

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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅‍♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales

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Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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