Dana Sell’s Post

Friends in Atlanta: We would love to see you at the GTM Partners Better Together event August 28th. Event link: https://lnkd.in/eQRxddfx This 1-day event will feature leaders from the most influential martech providers in the industry, discussing what modern digital marketing can and should look like. If you are responsible for driving customer growth for your organization, I recommend checking this out. Ping me direct if interested in a discounted ticket. TechnologyAdvice Channel Insider

Unlocking Growth: The Power of Sales and Marketing Alignment In today’s competitive landscape, the alignment between sales and marketing is not just a strategy—it's a necessity. When these two critical functions work in tandem, businesses unlock a myriad of benefits: 1. Increased Revenue: Aligning sales and marketing ensures that efforts are focused on the same target audience and goals, leading to more effective campaigns and higher conversion rates. 2. Improved Customer Experience: A unified approach means consistent messaging and a smoother journey for prospects, enhancing their overall experience and increasing satisfaction. 3. Enhanced Lead Quality: Marketing can generate better leads by understanding sales’ needs and feedback, while sales can close deals more efficiently with leads that are more qualified. 4. Efficient Resource Utilization: Shared insights and coordinated strategies reduce duplication of effort and optimize resource allocation, maximizing ROI. 5. Faster Adaptation: A cohesive team can quickly adjust strategies based on real-time feedback, staying agile in a rapidly changing market. Fostering strong sales and marketing alignment isn’t just about internal efficiency—it’s about driving sustainable growth and delivering exceptional value to your customers. Let's work together to bridge the gap and turn synergy into success. #SalesAndMarketing #BusinessGrowth #Alignment #CustomerExperience #LeadQuality #Efficiency

Signal based selling… Is the hype real? Leslie Venetz and I are going to be nerding out and adding more fuel to this hot debate at SalesIntel.io's annual digital summit, Empower 2024. Event takes place October 1st. Our session runs from 1:25-2:05 PM ET. I'm going to be sharing my perspective, experience and learnings from building and scaling a Signal Based Sales System where we scaled qualified pipeline by 454% in a year. The agenda has been built to empower senior level b2b sales, marketing, and revops leaders. Leaders will walk away with data-backed strategies and plays that they can incorporate into their workflows to improve their team’s efficiency and the company’s overall GTM motion, the next day. While on the topic of Signals and the Buyer Led Era - i'm personally excited to attend Targeting the Self-Directed Buyer: Strategies to Navigate the Modern B2B Buying Journey hosted by: - Tara Robertson (Head of Demand Gen, Chili Piper) - 🎁 Katie Penner (Head of Sender Relations, Sendoso) - Christina Brady (Co-Founder & CEO, Luster) (Huge Christina Brady Fan - her video content is hilariously and so real!!) - Amy Kautz (Director of Sales Enablement, SalesIntel.io) Sooo much variety of content to hopefully help you cut through the noise and get all departments in your org operating at a higher level! See Full Agenda/RSVP —> https://hubs.ly/Q02J1nRc0 See y'all on the sales floor! #empower2024 #sales #signals #intent #khantent P.S. Can’t make it live? RSVP to get recordings.

Join us at our ongoing Sales Crossroads: Evolution or Extinction webinar series! 🚀 📅 SESSION 2: April 23rd | 12PM-1PM AEST 🎤 Featuring Abbie White from Sales Redefined 📅 SESSION 3: April 30th | 12PM-1PM AEST 🎤 Featuring Phil Cleary from Salesforce Take charge of your sales strategy in the digital age: ✅ Critical skills for a future-ready sales team in FY25. ✅ Effective growth strategies to double down on for FY25. ✅ Sales habits that double the probability of exceeding quota. ✅ Transform from reactive to proactive with behavioural change. ✅ Continuously evolve and stay ahead of the curve. It's now or never to redefine your sales game. Join the revolution! Register here: https://lnkd.in/e3-99V4k #SalesEvolution #FutureReady #AIinSales #WebinarSeries #SalesStrategy

ABX (Account-Based Experience) significantly enhances GTM (Go-To-Market) alignment by fostering collaboration between sales and marketing teams, optimizing sales processes, improving customer retention, and ensuring a unified approach towards achieving common business goals. It involves setting ideal customer profiles, engaging ready-to-buy prospects effectively, and scaling account-based tactics for success.

Master Modern Selling Feeling overwhelmed by the shift to digital sales? You’re not alone. The sales world has changed, but by blending traditional techniques with digital tools, you can stay ahead in today’s competitive market. • Blend old and new. • Automate outreach. • Adapt to virtual sales. Learn more about navigating modern sales strategies at https://lnkd.in/e2JeASSV. #ModernSelling #SalesTech #DigitalSales

🎯Transitioning to a data-driven revenue model? Understanding your team's roles is key!🎯 Sales marketing plays a vital role in driving demand through demand-generation programs, account-based marketing, and social media. Aligning marketing and sales is crucial to support sales goals across various industries and accounts. Are your marketing and sales teams working together effectively? This collaboration should extend to engaging with existing customers and in-pipeline contacts, helping to retain and expand relationships while uncovering upsell opportunities. Imagine the potential for growth and success when this collaboration is at its best! Remember, strong alignment between sales and marketing doesn't just boost revenue; it also enhances customer satisfaction and loyalty. Invest in seamless communication and shared goals to see significant growth in your business! Heather Holst-Knudsen #DataDriven #RevenueGrowth #SalesAndMarketing #TeamAlignment #CustomerEngagement #BusinessGrowth #DemandGeneration #ABM #MarketingStrategy #SalesStrategy **** We create content every day about data-driven revenue growth, profitability, and enterprise value creation. Join The Revenue Room™ by H2K Labs and gain access to research, playbooks, use cases, and invitations to boot camps and in-person events. The link to join is in the comments. ****

Request Your Free On-Demand Webinar Now: "The Power of ABX for GTM Alignment" A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail? This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester. This panel will discuss: * The purpose and benefits of an account-based experience strategy * Setting an ideal customer profile and other ABX fundamentals * How to discern which prospects are ready to buy and engage with them * How to measure success and scale your account-based tactics Download here : https://t.ly/vMWM4

The blurring lines of Ecosystem Orchestration Have you started to notice the blurring lines around Ecosystem-led Growth. Back in the day, before we talked Ecosystems, the Channel business was pretty straight forward – work with the vendor to drive pipeline and make money on implementation and support. It was a simple formula: Vendor IP + Channel Services = GTM $s Fast forward 20 years and now channel GTM - pretty static and straight forward has become Ecosystem-led Growth – very dynamic and very complex. At the heart of the complexity is lots of blurry lines, it is not unusual for yesterday’s channel partner to now be a developer, an ISV, an influencer, an agent, a reseller, an implementer, an outsource customer success manager, etc. And now we have tons of other partner types and functions as the channel represents just one of many routes to market. How can any B2B vendor (HW or SW) manage this complexity? We must become very good at Ecosystem Orchestration which is composed of 4 key elements (see picture) ⬇️ To unlock the potential of Ecosystem Orchestration we need an integrated Eco-Tech Stack, and you can learn more about the What and the How at our webinar with 360insights & Forrester on October 9th (11 EST). At "The Next Era of Ecosystem Technology," webinar, I’ll be joined by a panel of experts to explore how ecosystem orchestration is reshaping go-to-market strategies. We’ll cover: ● The latest trends and tools in ecosystem orchestration. ● How organizations are evolving strategies and tech stacks for growth. ● Real-world use cases of how 360insightsEcosystem partners are coming together to drive customer success. ● Best practices for optimizing your partner ecosystem. Ready to transform your ecosystem strategy? Register today at https://stwb.co/ezrapue #EcosystemOrchestration #360insightsEcosystem #Ecosystemledgrowth

Request Your Free On-Demand Webinar Now: "The Power of ABX for GTM Alignment" A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail? This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester. This panel will discuss: * The purpose and benefits of an account-based experience strategy * Setting an ideal customer profile and other ABX fundamentals * How to discern which prospects are ready to buy and engage with them * How to measure success and scale your account-based tactics Download here : https://t.ly/vMWM4