Mykyta Soima’s Post

Why do most marketing departments fail? It's not the budget it's the mindset. Here's why: Shortterm thinking → Many companies chase "quick" wins. ↳ They prioritize immediate results over longterm growth. → Departments working in isolation miss out on synergy. ↳ Marketing must collaborate with sales, product, and customer service. Data aversion → Consistency builds trust. ↳ Mixed messages erode it. Resistance to change → The only constant in marketing is change. ↳ Embrace it. If you’re leading a marketing department, ask yourself: Am I nurturing the right mindset? Because with the right mindset, budget constraints become secondary. Think longterm. Experiment. Stay flexible. Understand your customer. The right mindset is your strongest asset. What's your biggest challenge? Share your thoughts below.

I asked 10+ marketing leaders one simple question: “What early career mistake will you never make again?” The result: 5 profound mistakes everyone (from interns to executives) should avoid in their career. Let’s dive in: — Mistake 1: Trying to market without understanding the product. Too often, marketers focus on tactics without fully grasping the product or service they’re promoting. Instead, they should dive deeper into the details—whether it's tech, finance, or consumer goods. This is what makes the biggest difference in building credibility and trust with both your audience and stakeholders. — Mistake 2: Prioritizing short-term wins over long-term strategy. A good marketer can drive short-term engagement. A bad marketer can lose sight of the bigger picture. But a legendary marketer can build long-lasting trust that drives sustainable growth. — Mistake 3: Ignoring data-driven insights. Until you’ve measured impact, don’t take your eye off the ball. *"Without data, you’re just another person with an opinion."* – W. Edwards Deming — Mistake 4: Overloading on technical jargon. Traditional wisdom says the more technical the content, the more credible it seems. But that’s only true if you do two things correctly: 1. Simplify complex ideas. 2. Tailor the message to your audience. Then, technical content works great without alienating your audience. — Mistake 5: Believing content will sell itself. We all think we can just put out content and see results. Until we can’t. Which is why it’s much better to focus on strategic distribution from the very beginning. — These lessons will save you time, frustration, and missed opportunities in your marketing journey.

I asked 50 marketing leaders one simple question: “What early career mistake will you never make again?” The result 5 profound mistakes everyone from intern to executive should avoid to in their marketing career to get ahead. Mistake 1: Focusing Too Much on Vanity Metrics - Too often, marketers choose to prioritise likes, follows, and shares, rather than what matters and drives improvement. - Focus on engagement, conversion rates, and ROI. - Do this to work out what is making the biggest difference. Mistake 2: Underestimating the Power of Storytelling - A good marketer can generate leads. - A bad marketer can waste budget. - But a legendary marketer can craft stories that connect, convert, build a brand, and creates loyal customers who become raving fans. Mistake 3: Ignoring Customer Feedback - Until you’ve built a product or service that your customers love, make sure you track and obeserve everything. Feedback is gold. - “Your most unhappy customers are your greatest source of learning.” – Bill Gates. Mistake 4: Chasing Every Trend - Traditional wisdom says to always be on the cutting edge. - But it's only true if you don’t do two things correctly: Evaluate if the trend aligns with your brand identity and audience. Have a clear strategy for testing and implementing new trends. - Then, chasing the right trends works great. Don't be a magpie. Mistake 5: Overpromising and Underdelivering - We all think we can meet ridiculous deadlines or deliver more than realistic. Until we can’t. - It’s much better to set realistic expectations and exceed them from the very beginning than to overpromise. Don't let your eagerness to succeed undermine your reputation. Save time and grow. Fail forward. Learn from mistakes. What mistakes would you add to the list?

To seamlessly integrate new marketing strategies into your current role: 1. *Assess your current workflow*: Identify areas where new strategies can enhance existing processes. 2. *Prioritize and focus*: Select the most impactful strategies and implement them first. 3. *Communicate with your team*: Share new strategies and involve colleagues in the implementation process. 4. *Set clear goals and objectives*: Establish measurable targets for new strategies. 5. *Develop a phased implementation plan*: Roll out new strategies in stages to minimize disruption. 6. *Monitor and evaluate*: Continuously track performance and adjust strategies as needed. 7. *Leverage existing tools and resources*: Maximize current marketing tools and resources to support new strategies. 8. *Stay flexible and adaptable*: Be open to adjusting strategies based on feedback and results. 9. *Document and share learnings*: Record successes and challenges to share with your team and improve future implementations. 10. *Continuously educate yourself*: Stay updated on industry trends and best practices to refine your marketing approach. By following these steps, you can effectively integrate new marketing strategies into your current role and drive improved results.

I’m not usually a fan of sharing quotes, but I came across this one recently, and it really made me stop and think: “People only see the decision I made, not the choices I had.” How true is this? Life is full of choices, big and small. We often see the outcomes, but we rarely think about all the things that went into those choices.  It's easy to judge someone's decision without understanding the pressures they were facing and the risks they had to weigh.  Behind every strategic move, whether it’s in business or personal life, there’s a world of unseen choices, each with its own potential rewards and risks. From choosing a career path, from terminating a contract to selecting a specific route, the process is often complex and fraught with uncertainty. Understanding this unseen layer fosters empathy and a deeper appreciation for the strategic decisions that shape our lives. So, the next time you see a decision, whether it’s a business move or a personal choice, remember the countless factors that went into it. This is particularly applicable to marketing. Marketing decisions, from channel choice to tone of voice and the customer journey, are often influenced by a complex interplay of factors. Budget is often a primary consideration, but other factors like target audience, campaign goals, data availability or lack thereof, tools and resources, and the overall market and company's priorities will also play crucial roles. It's not as simple as it seems.

When is the right time to consider hiring a marketing consultant, and what projects or strategic initiatives should you seek a marketing consultant's guidance on? The answers to these questions will depend on the unique circumstances of your business. As a corporate marketer, I observed several scenarios where it was beneficial to enlist the help of consultants and agency resources. Sometimes, this was due to in-house resource limitations. In other instances, external resources provided valuable expertise and fresh perspectives that supported our internal planning and execution. Now that I am working with clients in an advisory capacity, I've been able to expand my perspective on where consulting resources can be most effective, namely in providing: ☑ Long-term visioning support ☑ Expanded subject matter expertise and contextual depth ☑ Budget and resource planning ☑ Marketing plan optimization ☑ Brand identity and messaging development Have you plugged a marketing consultant into your resourcing framework? If so, where did they deliver the greatest impact?

Happy National Marketing Operations Appreciation Day! While Marketing Ops may not always be the most glamorous or visible, it is essential to the optimal success of any marketing team or business. In case you're not familiar- Marketing operations professionals are the ones who: 📊 Ensure campaigns run smoothly and efficiently 📈 Manage and analyze endless amounts of data 🚀 Optimize processes and utilize technology to drive results ⚙️ Keep the marketing machine running efficiently and effectively A toast to all my connections in the operations field. Keep on keepin' on.

I see a lot of people talking about the growing demands on modern marketing roles. And I get it - there’s a lot on our plates these days. But here’s an unpopular opinion: I still believe in the power of a single 10x marketing contributor. What does that mean? It’s the individual who doesn’t just do the job - they elevate it. They’re the ones who deliver results that are exponentially greater than their role would typically demand. Yes, marketing is complex, and the expectations are high. But a 10x contributor knows how to navigate that complexity, cut through the noise, and drive real impact. They: 🔸 Don’t just execute - they strategise and align with business goals. 🔸 Are both creative and analytical, wearing multiple hats effortlessly. 🔸 Focus on ROI, ensuring every move is rooted in delivering value. 🔸 Thrive in fast-paced environments, adapting quickly to change. In a time where there’s constant talk about building more efficient teams, sometimes the most impactful move is to find that one person who can do the work of ten. What do you think? Does the 10x marketer still have a place in today’s world?

Is your marketing team truly set up for success? 👀 As a senior marketer, structuring your team for optimal performance is one of the most critical (and challenging!) responsibilities you'll face. Yet, it’s this very structure that often determines the success of your entire department. But how well is your team really positioned to thrive? 🎯 Take our FREE 3-minute quiz to discover how your team measures up and uncover actionable insights for growth. ✅ Instantly receive insights on: - Strategic Alignment & Execution - Cross-team Collaboration & Customer Focus - Innovation, Data Utilisation & Team Development In addition, you’ll get personalised results, expert-driven recommendations, and a FREE 15-minute consultation with a Fabric expert to help you take your marketing effectiveness to the next level. Ready to unlock your team's full potential? 🚀  Take the quiz here👇 or tag a marketing leader who might find this useful. https://lnkd.in/emzHbNWc

Call it what you may - some jobs just kick ass, purely based on the people you'll mix with, who'll make you feel welcome, so if your aspirations are about getting in the right place, do check out our latest offerings. Believe or not, one is a Marketing Manager, without an exhaustive list of requirements - straight up & down as I like to call it. The company makes their living by giving & not taking, and have a deep rooted position in the social housing & care sector. Your mission - give those digital & offline channels a bit of sparkle & flair, local & national. It's hybrid, no unrealistic commercial objectives & wonga will be c44k. Our other is with an absolute gem of an agency, that will take you less than a minute to see why they're doing dam well. This is at SAM level, and the pounds are above the 40k mark, hybrid & loads of other things to make your life easier. These are South & North of Brum, so if you're in the middle, take a peek :)