Jayne Pugh

#aitraining #promptengineering #copywriting #digitalmarketing #artificialintelligence. Are you looking for advice and consultancy about AI and content? Or need an award-winning copywriter to help with your next campaign? Please get in touch.

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"THE HACK IS BACK": LocalGovCamp24: LocalGovDigital GenAI Makers Day Wednesday 25th September 2024: STEAMhouse, Birmingham The #LocalGovCamp Makers day makes a return and this one will focus on how generative AI can enhance various aspects of content creation and communication by local government, from public announcements to visual media and interactive citizen engagement. Participants will form teams to develop innovative prototypes that showcase how AI can help improve government services and community outreach. Key Focus Areas 1.Automated Content Generation We’ll explore generating written content such as public announcements, newsletters, and web pages, ensuring consistency and clarity in communication. 2.Visual Content Creation We’ll look at AI-driven tools for creating images, videos, and infographics, assisting in public information campaigns and community updates. 3.Interactive Content We’ll experiment with Developing AI chatbots or virtual assistants for real-time citizen engagement, as well as personalised interactive information portals and educational modules. This session is open to #localgovdigital Communications & #localgov #AI people #localdigital https://lnkd.in/eDK2eAGw

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😭 Has your marketing budget been squeezed? 😭 Are you struggling to get multiple proposals signed off internally? 😭 Do you wish you had easy access to award-winning creative storytellers? 😎 Welcome to the our MIXED SERVICE PACKAGES - designed in response to all of these challenges Marketing Managers and Marketing Directors are currently facing BUT... Register your interest in these quickly (no commitment) as they're filling up fast! #Marketing #CreativeCommunications #Storytellers #MarketingManager #MarketingDirector Conteur #PR #VideoContent #VideoMarketing

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Use of search in marketing masterclass from Pheobe Russell at the big social Orlo today. At CAN Digital we are experts in the use of search as part of your public sector paid campaign work. It is often overlooked as part of the marketing mix but sometimes should be the first thing to consider as part of your planning. ID: Speaker Pheobe Russell is presenting at orlo event. A slide behind her says what makes people buy with references to drivers and facilitators

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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗼𝘁 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝘀 𝗼𝗻 𝗦𝗼𝗱𝗶𝘂𝗺 & 𝗖𝗼'𝘀. 𝗯𝗿𝗮𝗻𝗱 𝗮𝘂𝗱𝗶𝘁 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁❓ The charity brand audit checklist is a great way to gauge where your brand is strong 💪 And where it needs improving. It's easy to use. By assessing key areas such as… - Your brand identity - Messaging - Collateral - Digital presence - Community perception - Partnerships - Internal branding; - Your overall strategy … You can get an idea of how your charity brand stacks up. 🆓 Download your 𝗙𝗥𝗘𝗘 brand audit checklist right here https://lnkd.in/e6ZzcRzF 💬 P.S. What did your charity brand audit reveal? Tell us in the comments. #charity #nonprofitmarketing #nonprofitleadership #branding

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Business partners or suppliers? I would wager most PR agencies would say they do some of their best work with clients that view and treat them as partners over suppliers. Those relationships that can be built so there is trust and respect and as the PR agency "supplier" you can genuinely offer insight and advice into getting the best possible results. You see yourselves as an extension of the client team and work together to deliver mind blowing work that have real commercial results. It might even go as far as those clients you feel really valued by as a trusted partner are the ones you are also most likely to go above and beyond for? I often have this discussion with the agencies I partner with on how important the same relationship works when the PR agency is the client side. Of course I often relate it to working with a recruiter and how the best work and results comes from developing a collaborative working relationship, however it is true for all suppliers a PR agency might work with. It is a principle we can all frequently remind ourselves of, but perhaps is even more important in a tough or stressful market. Treat others as you wish to be treated. It is a philosophy that can be hard to get right but one I try to stick to in both my personal and professional life. Do you think having proper commercial partnerships matter or is it better to just have a client and supplier relationship?

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70% of the PR sector got a pay rise in the last year. This is down from 79% in the previous year. A survey of over 400 UK in-house and agency corporate communications professionals from The Works, found that 82% of in-house and 76% of agency employees were “feeling OK to very happy” with their pay. This is an increase of 4% and 13% respectively, on the previous year. The Works said this highlighted how a soft market and companies tightening their comms budgets had “taken their toll” on the industry as the reason for the drop in pay rises. It’s really interesting to see the comparison between in-house and agency professionals salaries, bonuses and pay rises.

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Last week PRmoment shared their PR planning guide featuring some great tips. I've added a couple of my own... 1️⃣ Don’t just think about PR It’s all too easy to tackle briefs and campaigns in silo but with cost savings and performance at the forefront of every Board, making campaigns work smarter is how you make the most gains. Where can you utilise something that’s already happened at an event, how can your ideas be utilised as sales enablement? Think beyond PR to get the best out of PR. 2️⃣ Lean in to change The rise of AI in mainstream culture has been rapid and set to disrupt all industries. In PR, there are concerns about AI replacing jobs and the rate at which it will increase the spread of misinformation. It also has huge potential to create efficiencies and better manage brand safety and protection. Those who succeed will be the ones who can integrate communication strategies and technological insights. This won’t redefine communications, but it will transform its execution. And reinforce the importance of combining protect and promote strategies. https://lnkd.in/eiJpBJ3P

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I'm just 24 pages in to Antonia Wade’s book Transforming the B2B Buyer Journey and I have to say it's an absolute must-read for anyone who wants to understand how PR and marketing can truly drive business growth. 🎯 All I can say is I won't be passing this book on. Every page is entirely covered in my scribbles! Why does this book stand out? 🤔 Her book showcases clear thinking, practical examples and is eloquent writing 🖋️ Every page offers new insights with a practical roadmap to transform marketing into a strategic growth engine. The emphasis on how earned media and marketing create a multiplier effect is especially relevant for building standout B2B brands. And It perfectly mirrors our Pathway approach to comms strategy. For CMOs and sales leaders in tech this is one book you really DO need to read. Has anyone else picked this up? I’d love to hear your thoughts 📚👇 #PublicRelations #Marketing #Business

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"Give Your Junior Markers a Solid Foundation for Their Careers! The Level 3 Multi-Channel Marketer Apprenticeship is meticulously crafted to cultivate the skills and knowledge essential for turning junior marketers into highly motivated and productive members of your marketing team. Developed in collaboration with some of the UK's foremost organizations, with Government funding available, this apprenticeship is an extremely cost-effective way to train up new talent. Learn more: http://tinyurl.com/PAmcmL3 #ApprenticeshipshipsUK #Marketing #SkillDevelopment #DigitalMarketing #ApprenticeshipJourney #CareerPath"

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Can you, or should you engage in PR if you don't have regular news to put out? We speak to quite a few companies who quite understandably* think there isn't much point in doing PR if they don't have 'hard news'. They're often talking about funding, or the lack of recent news on that front. Or they might have great partnerships they want to shout about but these are under NDA or aren’t able to be publicly shared for other reasons. Yes, the tech and business media can seem fixated on covering funding and other markers of growth and success like big deals or impressive awards. Yet lots of our clients get regular PR coverage - sometimes 8 or 10 pieces per month, without ‘new news’. They might have instead: 🗞 A company growth, or ‘pivot story’ 🗞 A founder ‘hero story’ 🗞 Industry insight, from their sales team perhaps 🗞 Proprietary data which points to a trend 🗞 A new product, or a move into a new area which points to a trend 🗞 Staff stories - apprenticeships or longstanding members 🗞 Opinion - a new take, a strong view, an honest admission… *they should come to us for a strategy session where our team of PRs and ex journalists can take 2 hours to brainstorm and unearth stories & angles ⭐ #PR #news #marketing #techpr

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Excited to share that I'll be speaking at the next The Marketing Meetup in September! 🎉 TMM is one of my favourite events to go to - the perfect blend of learning from and connecting with amazing marketers. I'll be sharing insights on how social media can (and should) be used to inform and build a great marketing strategy, given many brands are about to head into (or are already in) planning season. Is it time to talk 2025 already?! 😲 Can't wait! #marketing #SocialMedia #MarketingStrategy #PlanningSeason

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Ugh. 😡 Creating video is sooo expensive and takes ages why do I bloody bother? Ah, well. According to some HubSpot research, 92% of marketers see good ROI on video. So if video is expensive, surely the more you I, the bigger the R you see O that I. I know this because I get fabulous newsletters from Life Media's Sunjay Singh... and his latest had loads of tips on budget, variety and frequency for your #video. Sign up for it mate. https://lnkd.in/e-EhV7uS

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Learn to speak with confidence and authority, and land your key message with external audiences. Voice of the Company: A Spokesperson’s Toolkit is a powerful 2-day programme, enabling you to skilfully represent your company in any media setting. Learn more: https://bit.ly/4eYVdJf #MediaInterview #Spokesperson #InterviewTechniques

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