Nigel Parker’s Post

🌏 K-Culture Unleashed: The Global Rise of Korean Influence The Korean Wave, or “Hallyu,” has evolved from a regional trend to a worldwide cultural force, reshaping entertainment, fashion, food, and especially beauty. Powered by the global success of K-Pop, K-Dramas, and K-Food, K-Beauty’s influence has surged internationally, becoming a cornerstone in today’s beauty standards. Our report, The Second Wave of K-Beauty, highlights this phenomenon: “The Korean Wave... has expanded significantly in recent years, with global spending on Korean cultural products projected to nearly double to over $143 billion by 2030.” Icons like BTS and the global impact of shows like Squid Game are driving K-Beauty from a trend to a mainstay. Curious about how K-Culture is redefining global beauty? Download our report for exclusive insights into K-Beauty’s unstoppable influence! #KBeauty #KCulture #GlobalTrends #Hallyu #BeautyInsights

Just wrapped up hosting the workshop “Value of Beauty Today and Beyond 2025” at the 12th Annual Global Beauty Trends & Innovations Conference in London. It was a fantastic event filled with insightful conversations, joyful reunions with old friends and new meaningful connections. The beauty landscape has never been more fascinating. Industry players gathered to explore the transformative shifts shaping beauty through AI, health & wellbeing, and digital consumer engagement. My key takeaway? Adaptability and authenticity will define the winners. But one crucial element was barely discussed: Beauty as a force for good. Beauty will transcend the surface of looks and scents when we collectively embrace it as a reflection of our values, actions, and the legacy we leave behind. Sadly, despite incredible technological advancements, we seem to be moving backward in securing a nurturing, peaceful, and sustainable world. Is there still hope? #BeautyWithPurpose #EmergingTrends #Innovation #Purpose #Peace

Sound can actually change your coffee CRAVINGS. Dunkin’ Donuts wasn’t always the first brand people thought of when it came to coffee. So, they had to get creative—and they used sound to do it. Through a clever use of classical conditioning, they paired the scent of coffee with specific sounds to trigger cravings. This changed the way people associated Dunkin’ Donuts with their daily cup of joe. Curious how they did it? Watch the video 😉 . . #marketing #audiobranding #psychology #business #dunkindonuts https://lnkd.in/drwYCmTG

Book of the week: Ritual, by Dimitris Xygalatas Have you ever wondered about the power of rituals to connect and unite groups of people? Rituals have the ability to deepen bonds and align values and interests. Dimitris Xygalatas’ book Ritual explores this concept and sheds light on the seemingly meaningless actions that create the glue that aligns and unites people. The insights from this book can be applied to brand building, as ritual is fundamental to building distinctive brands. Brand rituals connect consumers and brands, and at its best, helps build bonds amongst communities of brand advocates and supporters. Check out this book to gain a better understanding of the power of rituals and how they can be used to build stronger connections within communities. Link to the book: https://lnkd.in/e9gT_J97

🌸 Embrace a holistic approach to self-care! 🍃 Uncover the exclusive harmony between beauty and health with the unparalleled 'Beauty and Health Package' offered only by Topremedy. This one-of-a-kind package nurtures your body, mind, and soul, leaving you with a sense of renewal and revitalisation. 💫 Experience the benefits of our dental treatment, ensuring your oral health and leaving you with a radiant, confident smile. 💫 Indulge in our skin rejuvenation program, where you can unveil your natural radiance with a personalised facial treatment and nourish your skin with natural ingredients. 💫 Take control of your well-being with our manager screening program, offering a comprehensive range of tests and assessments. 💫 Step into the world of fashion and style, where you can discover the latest trends, receive valuable styling tips and ignite your creativity to express your unique personality through fashion. 💫 Embark on a delightful journey of exploration with our City Tour and dinner programs This package is a perfect social experience for Ladies groups of 7 or more, fostering a delightful and unforgettable bonding time. However, Topremedy also values individual needs. We are delighted to tweak the program slightly to cater to individual preferences, ensuring everyone receives the highest level of care and attention. Indulge in this holistic journey of self-discovery and self-care, allowing yourself to unwind, recharge, and reconnect with your inner beauty. Take a step towards a healthier, more vibrant you. To learn more about this transformative package and discuss the options for your group or individual needs, visit the link below: 🔗 https://lnkd.in/g-9rmebn Feel free to share your thoughts and experiences in the comments below. Let's inspire each other on this beautiful journey of well-being! 🏵 #healthtourism #budapest #beauty #entrepeneurs #wellbeing #topremedy

Today's success playbook? Tech is undoubtedly your key player. 👾 And this article will finally convince you to embrace the digital edge!

Expired date is crucial for artificial products. When purchasing, high demand and tension indicate fast usage and authenticity. #Movements reflect a refurbished society. If a movement doesn't align with culture, it will fade. Choose brands wisely and follow genuine ideas. Living in a fantasy land isn't for everyone. #OriginalIdea #UseFirsthand #SecondhandOdd #Movements #extravirgin_idea

We've taken inspiration from a post we saw here (if it was you, thank you!), and we thought it was a pretty fabulous way to manifest The Content Coven 💭 We may be in our New Moon phase, but we have a few wonderful dream clients that we'd love to work with one day 👇 Gals Who 🍒 We remember when 'Gals Who' first appeared on our feeds. Instant follows all around. 👯 Girlhood is such a beautiful thing to write about. 🌹 Bronte King is an absolute powerhouse. Need a hand? Probably not, but keep us in mind anyway... (please). Astrid & Miyu / Connie Nam ✨ Humble beginnings. Connie was inspired by her local jeweller back home in Seoul to create something truly game-changing. 💍 Dreamy brand mission: Empowerment, Experience, and Innovation. 🥈 Champions of responsible sustainability Corp Market & The Corporation Yard (Know anyone working here? Please tag them!) 🌵 What a beautiful way to repurpose a piece of Cardiff's history. 🌭 Why wouldn't we want to talk about some of the best street food in Cardiff? 🕯 We're all about mixing modernity with a bit of rustic charm. Lovehoney Group / Johannes Plettenberg / Elaine Sosna 🌶 Give us alllll the "taboo" topics. We love 'em. We get excited about writing them. 🌺 Sexual pleasure is such a gift. Writing to help de-stigmatise the stereotypes would be an honour. 🍆 We don't offer product testing services just yet, but... TrueStart Coffee | Certified B Corp | Carbon Negative / Helena Hills, CEO TrueStart Coffee - Certified B Corp / Simon Hills, Managing Director at TrueStart Coffee - B Corp ☕ Coffee that makes us feel great to drink AND buy? We're in. 👫 A small company with big movements. We're also quite fond of an "at-home HQ". 🌍 We'd love to have a Certified B Corp on our client list. Our values align, and we believe it's important to work with like-minded people. Good Tuesday | BCorp / Michele Ferron 🌐 Another B Corp! We know that hard work reaps amazing results, and this beautiful stationary company sets an amazing example. 🗓 Some of the most stunning stationery we have ever laid eyes on. 👩 An inspirational female-led brand that we would love to be a part of in some way. If you got this far, thank you! We're going to go and chill with a brew now and let the manifestation magic do its thing overnight... With love and magic, The Content Coven 🔮

In celebration of International Day of Happiness, CPL Aromas introduces AromaWellness, a cutting-edge technology engineered to enhance well-being through fragrance. 💫 Scents and emotions are intrinsically linked, and with emphasis continuing to grow on a balanced well-being, CPL Aromas worked behind the scenes on our latest technology and last year launched AromaWellness, an innovation that looks at the impact a fragrance can have on our emotions, behaviours and perceptions. Elevate your well-being through scents that are not just aromatic but scientifically crafted for emotional resonance.   #CPLAromas #FragranceInnovation #LetsCreateTogether #AromaWellness #FragranceTechnology #WellBeing

I've always wondered how much we consume not for utility, but more for the showcase of wealth and social status. In the past, showcasing has had several promotions, with social platforms turning private luxuries into public spectacles, where the value of experiences and products is measured by likes and shares. In an era dominated by digital impressions, the 'Instagrammability' of our purchases often dictates choices more than the products' inherent usefulness. The phenomenon of 'viral luxury' illustrates this shift; a simple accessory worn by a celebrity, an influencer, or the masses can transform it into a must-have item overnight, regardless of its practicality. As companies pivot to emphasize aesthetics for social media allure, creativity and innovation in aesthetics flourishes, yet quality and sustainability often suffer significant compromises. The relentless focus on creating visually appealing items diverts significant research and development resources away from breakthroughs in durability and efficiency, potentially stalling technological progress in critical areas. This presentation of status is so powerful that people often don’t choose what genuinely fulfills them, nor maximize their choices; instead, they choose to remain unfulfilled, merely to project a dignified image. Having traveled to various places and now living in Hong Kong, I've gotten a zoomed-in picture of how pervasive this trend is, and I can say that it is, in fact, a compromise in humanity's progress. The irony of this is, that with hundreds of years of research, progress, and decisions made to program more happiness in human lives, it is indeed a miracle how an average healthy person is more miserable compared to a few hundred years ago.