Nieve (Nyeh-veh) Rodriguez’s Post

How to prepare your brand for Q4: 1. Make sure your deliverability is on point - We need to make sure we are landing in the primary inbox 2. During Q3 send to "safe" segments - Highly engaged subscribers to make sure we are getting high open rates and click rates. 3. Surveys - Ask your customers what type of deals they want to see this Black Friday. This will give you better insight in creating your offers 4. Strategize - Without a plan that's set in stone you're marketing campaigns are more likely to fail. Be prepared ahead of time.

As we say goodbye to third-party cookies, innovative brands like Lily's Kitchen are stepping up. How, you ask? By tracking where our furry friends’ owners are looking! Lily’s Kitchen, owned by Nestlé Purina, is shaking up campaign effectiveness by using eye-tracking technology. This strategy measures audience attention through the seconds they spend viewing an ad. And guess what? It’s working wonders! Their Black Friday test campaign saw a 20% sales boost! Despite eye-tracking not being a new tech, using it as a primary performance metric is groundbreaking. Pablo Lalor, head of e-commerce at Lily’s Kitchen, is leading the charge, reaching more pet owners each year and exploring new avenues for engagement. With the help of performance agency Journey Further, they’re pioneering this privacy-centric approach to ad measurement. The results are impressive: a 15% rise in brand awareness and a 23% increase in purchase intent. By the end of their three-month test, they saw a 22% boost in new customers and a 13% year-on-year revenue rise during Black Friday/Cyber Monday.

eCom brand owners: Black Friday is coming up soon, and NOW is the time to prepare... ... at least, if you want the best possible results for your brand. Check out my NEWEST YouTube video where I explain exactly: ✅ How to come up with GOOD offers for BFCM ✅ How to prepare yourself in the best possible way before Q4 ✅ How to fix & improve your email deliverability ✅ The EXACT campaign strategy you should follow towards BFCM ✅ An EXACT framework with the EXACT emails you should send to which audience and when ✅ Three hacks to get even better results during BFCM (teaser: your flows should be optimized!) ✅ What to do AFTER BFCM to end the year in a good way Check it out now: https://lnkd.in/evpEpB89

🚨 Black Friday is around the corner, and so are the risks of misleading advertising in the mVAS & DCB space! 🚨 With Black Friday excitement building, some rogue players are already attempting to exploit the hype – using tactics like false claims, pressure selling techniques and prohibited terms to cash in on this event. These practices don’t just harm consumers; they damage trust in the Direct Carrier Billing ecosystem, risking complaints, regulatory scrutiny, and even fines. 📈 But there’s good news! By taking a proactive approach, you can protect their brand, safeguard customers, and capture Black Friday’s revenue opportunities. Our latest article discusses: • The most common deceptive advertising tactics to watch out for • How misleading promotions can impact your DCB business • Ways to build a safe and sustainable environment for growth Read the article to stay ahead this Black Friday and protect your business: https://lnkd.in/eaM7AMcx #BlackFriday #MobilePayments #mVAS #CarrierBilling

It just over 9 weeks until Black Friday, but you need to start preparing now if you are going run a promotion for this. Last year lots of businesses ran BF promo’s for the whole month of November (now only 5 weeks away), and it will take at least a week or 2 to set up the graphics, products, Ads etc to run – unless you are going to do something really simple. We have started work on the process for our clients this week including making sure any October/Spring or other promotions finish at least a week before the Black Friday Promos start. If you are going to run several specials then a separate landing page on your website is a great idea. Or if it is only a few you can get away with a few rotating banners. Some people just do a site wide discount coupon and others just have one special. Don’t leave it too late to get started! #BlackFriday #BlackFridayPromos #YourBusinessOptimised

A coupon is NOT going to work this holiday season, here's why 👇 Shoppers are accustomed to getting what they want, how they want it. This means that stores need to provide more options for how customers interact with you using a marketing strategy that crosses multiple channels. Here are five BFCM marketing strategies we love: 1. Hosting an in-store experience, like pictures with Santa or a gift-wrapping station, is a fun way to increase traffic, engagement, and brand awareness. 2. Want to team up with other local business owners to create a unique Black Friday promotion? Create punch cards that give customers a free gift if they visit every participating store. 3. Consider offering free shipping for in-store shoppers that are sending gifts elsewhere. If your customers know that shopping with you can be as convenient as shopping online, they’ll be more likely to convert. 4. Curate gift baskets that shoppers can’t find anywhere else. Your customers will love gifting (or keeping) a unique product and you can easily increase their average order value. 5. Your SMS campaign should be reserved for time-sensitive offers and special perks just for your text list, such as a flash sale or early access to product releases.

💥BLACK FRIDAY SALE!💥Take 50% off my Brand Strategy Course! That's just $249, now through December 2nd. This course gives you the exact steps to develop brand messaging that clicks instantly with customers. Stop struggling to explain what makes your business special! You'll walk away with: • A crystal-clear brand identity (purpose, vision, mission) • A deep understanding of your target customer • Language to explain how your business is clearly different from your competitors • Compelling messaging to use on your website, social media, pitches, networking intro, and more! This newfound clarity will make your marketing efforts far more effective at attracting and resonating with your ideal customers. Ready to start? Use code BLACKFRIDAY to save $250 off your order! (Expires 12/2/24) BUY NOW: https://lnkd.in/g5AtnHB9

We're already seeing examples of misleading ads leveraging Black Friday to sell services without a genuine offer. Inevitably this results in cancelled subscriptions before brands have recouped customer acquisition costs and more customer complaints. Get in touch if you'd like to discuss ways to limit the impact of this behaviour on your business.

Citizen must hate consumers paying full price for their watches. And it's not even Black Friday/Cyber Monday/Singles Day. Before I can even look at any products, Citizen's website shows me TWO discount offers. Indeed, like too many ecommerce sites these days, they're forcing me to deal with an annoying discount pop-up right from the start. (Just because a practice is common doesn't make it right.) Now, as a consumer, I love discounts, but as a marketer I shake my head. Companies spend millions of dollars on marketing every year to build up their brand equity, and immediately undermine them with their sales tactics. Citizen needs to challenge its marketing team (including the ecommerce team) and agencies: how might we get people to actually pay full price for our products?

Just wrapped my second Black Friday Cyber Monday at Klaviyo, and the results are in….our customers smashed records! 🚀 Over 15,000 Klaviyo customers hit their best sales day ever. 🚀 157,000+ brands like Stanley 1913, Mattel, Inc. and more generated $3 BILLION in Klaviyo Attributed Value (KAV). 🚀 Klaviyo delivered more than 18 billion messages over BFCM. Here are 3 key trends that drove these outstanding results (with a lot more in our BFCM 2024 By the Numbers Report): 🌟 Consumers chose brand loyalty over big discounts. The 10-15% deals drove the highest conversion, highlighting that consumers value brand loyalty over deep discounts. 🌟 Multi-channel, integrated campaigns led the way. Brands that added SMS to their strategy saw a 20% revenue increase this BFCM. 🌟 Marketers leaned into Gen AI and predictive tools to generate content faster and better optimize campaigns, flows, and segments. Record-breaking numbers aren’t built on luck—they’re the result of exceptional teamwork. I’m so proud of every team at Klaviyo for their dedication and hard work all year long. Thanks to you, our customers shattered records and achieved incredible results. #bfcm https://lnkd.in/g5rxeWNg