Nielsen’s Post

The InSight feature on Apple TV+ is admittedly hard to find, but once you know where it is, you'll wish you could use it on every streaming service. Click the link below to learn more about it. 🍎📺 https://lnkd.in/ehJhRFTT

Coalition for Innovative Media Measurement (CIMM) Day 1… How do we fully measure the success across linear and streaming? 🤨 The fragmentation is real, but addressable TV offers a stepping stone. In order to succeed, planning, buying and measurement must be in tact. Great discussion!

Boost your #StreamingTV campaigns with Simpli.fi’s optimization tips. From premium inventory to real-time data and back end reporting that tells the full story, don’t miss these insights!

Careful monitoring, sound decision-making, and seamless network switching are part of what you need to pay attention to on the road to smooth and reliable delivery. Catch a glimpse of the insightful discussion at Streaming Media Magazine Connect 2023, where Michael Demb and fellow industry leaders delved into the challenges of ensuring stream resiliency and ways for you to maintain it: https://lnkd.in/dTJiqPEE #streaming #redundancy #failover

In this week's #MakeoverMonday submission, I created my first toggle switch to flip between the trends in viewing type versus streaming services. As Nielsen reports, streaming is still winning, but becoming more fragmented. And broadcast TV gets a boost in fall thanks to live sports. https://lnkd.in/gDtFX4ZW #tableau #datafam #datavisualization #Nielsen Irene Diomi, Harry Beardon, Chimdi Nwosu

Did you know that half of linear viewers are drowning in an average of 71 ads per DAY? It’s time to better manage frequency. Download Samba TV latest State of Viewership Report for a closer look at where audiences are tuning in and how to reach them: https://lnkd.in/e9HCUTm3 #viewership #tvdata #connectedtv #advertising #reachandfrequency #connectedtv #ctv #svod #avod

Have you ever wondered how content signals, including show-level data, are shared in #StreamingTV? Rob Hazan, our VP of product, streaming TV, breaks down how this contextual data is passed through the bidstream and how we can enhance signal transparency. Watch the full video here: https://lnkd.in/evHBgw99

There is nothing more linear than live sports, so the move of live sports from traditional linear TV to streaming is game changer. Here are the outlines of the deal that could change TV as we know it: https://lnkd.in/e-nnd-um

A new chapter documents how an individual dealt with their traumatic experiences, including near-death situations. Check out "PTSD" by C-Vibe-Major, available on all digital streaming platforms on April 26, 2024.

Is there anything Kirby Grines can’t weigh in on with a unique perspective? Accedo.tv had the pleasure of hosting the voice behind The Streaming Wars for an engaging conversation with Mrugesh Desai, VP of North America. 🎧 Tune in for an #unfiltered discussion where they challenge the current state of streaming, explore the industry's most pressing needs, and reveal how to achieve growth while staying cost-efficient. Listen wherever you get your conversations: https://lnkd.in/gPG5kVK5